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1、 Unit 1 Advertising 單元視窗 Wordlist 2 advertising[??dv?taizi?]n.做廣告,廣告活動,廣告業(yè) airline [???lain] n. 航空公司 drug ?[dr?g] n.毒品,藥,藥物 shine [?ain] n. 光亮,光澤 shampoo [??m?pu:] n. 洗發(fā)精,洗發(fā)香波 advertisement [?d?v?:tism?nt] (informal ad) n.廣告 廣告宣傳 persuade [p??sweid] vt. 說服,勸說,使信服 advertise ?[??dv?

2、taiz] νi. & vt.做廣告,宣傳 be meant to 旨在,目的在 welfare [?welfe?] n.（個體或群體的）幸福,安全和健康,福利 cheat [t?i:t] vt.& vi.欺騙,作弊 n. 騙子,欺詐行為 skillful ?[?skilf?l] a.有技巧的,嫻熟的,熟練的 even if / though 雖然,即使 innocent [?in?s?nt] a.清白的;無罪的;天真的 breath [breθ] n.氣息;呼吸 bad breath口臭 fool [fu:l] vt.欺騙,愚弄 n.傻瓜,笨蛋 cure [kju?]

3、 vt.治愈,解決n. 藥物;療法,對策 grocery [?gr?us?ri] n.雜貨店 pleased ?[pli:zd] a.高興的,滿意,樂于… comment [?k?ment] n.評論,評價 vi. 評論,議論 mental [?mentl] a.心理的;思想的,精神的;智力的 fall for上…的當,受…的騙, 對…信以為真 trick n.騙局,玩笑;惡作劇 vt. 欺騙,欺詐 play tricks on欺騙,捉弄 aim [eim] vt. &?vi. 以為目標,瞄準n.目的,目標 nationwide?[?nei?n?waid] adj.全國范

4、圍的,全國性的 campaign [k?m?pein] n.運動; (為了某種目的進行的一系列有計劃的活動) deal with涉及,處理,應付 motto [?m?t?u] n.箴言,格言,座右銘 cigarette [?sig??ret] n.香煙,卷煙 benefit [?benifit] vt. & vi. 有益于,使得益n.益處;救濟(保險)金,獎金 promote ?[pr??m?ut] vt.推廣,宣傳,促銷,促進,推動 intelligence [in?telid??ns] n.智力,智慧,情報 slave [sleiv] n.完全受…控制的人,奴隸

5、 consult [k?n?s?lt] vt.請教;咨詢,查閱 comprehension?[?k?mpri?hen??n] n.理解力,理解(力) latest [?leitist] 最新的 best-seller 暢銷書,暢銷品 amazed?[??meizd] vt.使大為驚奇,驚愕 recommend [?rek??mend] vt.推薦;建議,勸告;介紹 publisher ?[?p?bli??] n.書籍出版者;發(fā)表者 n.出版商,發(fā)行人 senior [?si:ni?] adj.年長的;資歷較深的,地位(或等級)較高的,高年級學生,畢業(yè)班 purchase [

6、?p?:t??s] νt.購買,采購 n.采購,購買的東西 designer ?[di?zain?] n.設(shè)計者,設(shè)計師 software [?s?ftw??] n.軟件 tip [tip] n.建議,提示,頂端;末梢,小費 vt.（使）傾斜,傾覆,給小費 eye-catching adj.引人注目的 logo [?l?ug?u] (公司或機構(gòu)的)標識;標志,徽標 slogan ?[?sl?ug?n] n.標語,口號,廣告語 corporation?[?k?:p??rei??n] n.公司 bar?[bɑ:] n.條,棒,酒吧 multiply [?m?ltiplai] v.

7、 成倍增加,迅速增加,乘以 design [di?zain] vt.設(shè)計n.設(shè)計;圖案 update?[??p?deit]vt.& n.更新,提供最新信息,使現(xiàn)代化 youth?[ju:θ] n.青春,青年時期,青春,朝氣 aspect?[??spekt] n.方面;層面 CD n. 光盤,激光唱片 (compact disc的縮寫) recipe [?resipi] n.烹飪法,食譜 yummy [?j?mi] 味道好的;好吃的 bargain [?bɑ:gin] n.便宜貨;協(xié)議 vi.討價還價 bonus [?b?un?s] n.意外收獲,紅利;額外津貼 fancy

8、 ?[?f?nsi] a.精致的,絢麗的,奢華的 n.空想,幻想,愛好,迷戀vt.想象,猜想 figure [?fig?] out 弄清楚,弄懂,計算出 media [?mi:di?] n. (medium的復數(shù))大眾傳播媒介;大眾傳播工具 poster [?p?ust?] n. 海報 target [?tɑ:git] n.目標,靶子 vt.瞄準,以…為目標 determine [di?t?:min] vt.確定,查明,決定;裁決 analysis ?[??n?l?sis] n.分析,分析結(jié)果 appeal [??pi:l] vi.有吸引力,呼吁,懇請,迎合n.有吸引力,呼吁,懇

9、請 appeal to迎合,對…有吸引力, 引起興趣 react?[ri??kt] νi.做出反應,回應 personally?[?p?:s?n?li] ad.個別地,就本人而言,本人,親自 get something across 把…表達清楚 anti-smoking 反對吸煙 packet?[?p?kit] n.小包,小盒 poisonous [?p?iz?n?s] a.有毒的 lung ?[l??] n.肺 cancer [?k?ns?] n.癌 smoker [?sm?uk?] n.吸煙者 fingernail ?[?fi?g?neil] n. 手指甲 ur

10、ge ?[?:d?] vt.敦促,力勸,竭力主張 n. 強烈的欲望,沖動 tobacco [t??b?k?u] n.煙草,煙葉 essay [?esei] n.論說文,小品文, （學生為某門課程寫的）文章,短文 shock [??k] v.使震驚,使驚愕 n. 震驚,驚愕 die from 死于… Reading： Below is an article about advertisements written by a student for her English project. It has been posted on the school website.

11、Read the article to learn more about advertisements. Advertisements Nowadays, we can find advertisements almost wherever we go. We are so used to them that we often do not even realize how many we see and hear in a day. I did some research on advertisements, and have some very important

12、information to share with you. What is an advertisement? An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea. Newspapers, magazines, the Internet, radio and television are the most common places to find them. There are two main types o

13、f advertisements-commercial advertisements and public service advertisements (PSAs). A commercial advertisement is one which someone has paid for to advertise a product or service. PSAs are often run for free, and are meant to educate people about health, safety, or any other problem that affects pu

14、blic welfare. 把你沒有記牢的挑出來，好好滴記住哦！ 1. share 2. persuade 3. service Focus Does an advertisement tell people the complete truth? There are laws to protect people from advertisements that cheat people.

15、 However, we still must be aware of the skilful methods used in ads to try and sell us things. Even if an ad does not lie, it does not mean it is altogether innocent. One toothpaste ad declares, 'Bright-Teeth fights bad breath!' This statement tries to fool you into assuming that the toothpaste cure

16、s bad breath, yet it does not say that! All it says is that it fights it, and that is not the same thing at all. One grocery tells customers, ‘You are proud of your cooking, so shouldn't you buy the very freshest food?' This ad is very clever, because it tells customers they are good cooks. However,

17、 it never says that this grocery has the freshest food! The grocery just hopes that when you read the ad, you will feel pleased with the nice comment, remember the words ‘freshest food’, and make a mental connection with the food in the grocery. We must not fall for this kind of trick! Public serv

18、ice advertisements Not all ads play tricks on us though. PSAs use some of the same methods, like attractive pictures and clever language, but they are made to serve the public. PSAs aim to teach us and help us lead better lives. Our government understands this and has been using PSAs to educate pe

19、ople for many years. China began a nationwide public service advertising campaign in 1996, and since then various types of PSAs have appeared around the country. You have probably seen or heard some of them yourself, such as, 'Yes to life, no to drugs' and ‘Knowledge changes life'. These ads deal wi

20、th widespread social concerns. There are also PSAs that encourage people to support public service projects, such as Project Hope. Its motto is ‘Project Hope-educating every child'. There are even PSAs to teach us how to live healthy lives. One of these is, ‘When you smoke cigarettes, you are slowly

21、 killing yourself.' All of these ads are meant to benefit the public, and you can often learn a lot by following the advice they give. Finally, I wish to tell you this: think about why you should do the things the ad suggests, or buy the product or service the ad promotes. When it comes to adverti

22、sements, we must all use our intelligence and not be a slave to them! 4. cure 5. fall for 6. 部分否定 7. benefit 8. promote First period Listen and learn: Listen to the wordlist and try to learn the words and phrases by heart. ◆Step 1:

23、 ◆Step 2: Personal show ●Task 1: Give the following words’ Chinese meaning persuade vt. be meant to skillful a. innocent a. cure vt. n. comment n. vi. fall for nationwide adj. campaign n. recommend vt. update vt.& n. bonus n. get some

24、thing across shock v. n. ●Task 2: Translate the following words n.（個體或群體的）幸福,安全和健康,福利 n.箴言,格言,座右銘 vt. & vi. 有益于,使得益n.益處;救濟(保險)金,獎金 vt.推廣,宣傳,促銷,促進,推動 vt.請教;咨詢,查閱 (公司或機構(gòu)的)標識;標志,徽標 νt.購買, 采購 n.采購,購買的東西 vt.敦促,力勸 n. 強烈的欲望,沖動 Step 3: Text reading Listen to the text

25、 and then finish the following sentences ●Task 1: Fill in the blanks according to the text 1. We are ________________________ (對他們是那么的習以為常以至于意識不到) how many we see and hear in a day. 2. There are laws to _____________ (保護人民不受) advertisements that cheat people. 3. This statement _______________

26、___ (盡力把你引入…) assuming that the toothpaste cures bad breath, yet it does not say that! 4. __________ (并非所有的廣告) play tricks on us though. 5. When it comes to advertisements, we must all _________________________!(運用我們的智慧而且不會成為他們的盲從者). ●Task 2: Task-based reading閱讀課文, 完成下表。注意：一空一詞 Title: Adverti

27、sements Types of ads Similarities 3. ________ 7. _____ Expense 9. ___ Places found 1. ____ 4. ____ Validity 正確性 Commer-cial ads Newspapers, magazines, the Internet, radio and television ● Using creative, exciting and persuasive language ● Using attractive 2. ____ and clever language

28、 To 5.____ a product or service They do not tell you the complete truth. “Bright-teeth fights bad breath!” “You are proud of your cooking, so shouldn’t you buy the very freshest food?” … 8. ____ full of tricks PSAs To 6._____ people about health, safety or any other problem that affects publ

29、ic welfare They are helpful and we can learn a lot by following the advice they give. “Yes to life, no to drugs” “Knowledge changes life” … free of charge 10. ____ Homework: 1. Read the text 2. Try to recite the sentences in step 3-Task 1 Second period Step 1: Personal show Write d

30、own the words according to yourself. Step 2: Language focus ◆ 1. share vt.分享:分擔;共有n.一份，份額，股份 知識探究： Share with somebody if you don't have such a book. 如果你沒有這樣的書的話，可以和別人合看一本。 Everyone ought to have his share of food. 每個人都應該有一份食物。 The share price for that company is increasing now. 那家公司的股票價格

31、在上漲。 歸納整理： 題練落實： 1. Let Harry play with your toys as well. Clare—you must learn to _____. A. support B. care C. spare D. share 2. In a way I can see what you mean, even though I don't ______ your point of view. A. permit B. share C. agree D. recognize 3. It's a fellow's duty

32、to _____ the good things of this world with his neighbors. A. share B. spare C. spend D. give 4. We'll have to _____ our sorrows as well as joys in the future. A. share in B. share with C. spare D. support 5. I hated to _____ the hotel room ______ a stranger. A. share; in B.

33、share; with C. spare; for D. spare; with 聯(lián)想拓寬： share the joys and hardships同甘共苦 share sth. between/among sb.和某人分配某物 share (in)分享，分擔 share out分攤 share an interest興趣相同 do one's share for為…盡自己的一份力量 go shares分享;分擔 ◆ 2. persuade vt.說服;勸說 知識探究： I persuaded her to go out for a walk

34、with me. 我說服她和我一起出去走走。 Don't let yourself be persuaded into buying things you don't really want. 不要讓別人說服你去買那些并不需要的東西。 We finally persuaded him of the wisdom of this decision. 我們最終使他相信這個決定是明智的。 歸納整理： 題練落實： 1. ---He still smokes a lot, do you know? ---Yes, but I don't know how I can _______

35、 him to give it up. A. advise B. try to persuade C. persuade D. suggest 2. Now many parents tried to persuade their children ______ the computer games on the Internet. A. into B. of C. out of D. to 3. The number of deaths from heart disease will be reduced greatly if people __

36、___ to eat more fruit and vegetables. A. persuade B. will persuade C. be persuaded D. are persuaded 聯(lián)想拓寬：辮析persuade， advise persuade sb. to do sth.意為"說服某人干某事"其結(jié)果是成功的。 advise sb. to do sth. 意為"勸說某人干某事是勞而無功(即‘說’而‘服’)。 try to persuade sb. to do sth.意為"盡力說服某人干某事"，與advise sb. to do sth.同義。

37、 Tom persuaded his father to give up smoking at last. 湯姆終于說服他父親戒煙了。 She advised her parents to give up smoking， but they wouldn't listen. 她勸她的父母戒煙，但他們不聽。 I tried to persuade him to continue his study， but failed.我盡力勸他繼續(xù)學習，但沒有成功。 ◆ 3. serve vt. 知識探究： He served two terms as President. 他曾任兩屆總

38、統(tǒng)。 He served some sweets to the children.他為孩子們拿來他們要買的糖果 She has served the family faithfully for thirty years.她為這個家忠心耿耿地操勞了30年. The town is well served with public transport. 這個市鎮(zhèn)公共交通設(shè)施很完善. This room can serve as/for a study. 這個房間可作書房用. A life-insurance policy may serve as security for a loan.人

39、壽保險可作貸款的抵押。 The judge said the punishment would serve as a warning to others. 法官說這種懲罰將起到殺一儆百的作用。 If you need anything, I'm at your service. 如果你需要什么，請盡管吩咐。 Can I be of service to anyone?有誰需要我?guī)兔? 歸納整理： 題練落實： 1. He is determined to devote himself to _____ the country. A. serve for B. se

40、rve C. serving for D. serving 2. My friend, who ______ on the International Olympic Committee all his life, is retiring next month. A. served B. is serving C. had served D. has served 3. ---We’d like a standard room, please. ---I’m sorry. All but two single rooms with Internet access

41、 _______. A. were reserved B. has been reserved C. have been reserved D. has reserved 4. The new Hukou(戶口) policy, according to some experts, ______ to attract more high-end talents to contribute to Shanghai’s development. A. serves B. serving C. to serve

42、 D. is served 5. Thank you for sending us __ fresh vegetables of many kinds. You have done us__ great service. A. /; a B. the; a C. /; / D. the; / 聯(lián)想拓寬： at one's service隨時為某人做某事 be of service to sb.對某人有用處 in service被雇傭著; 在服兵役 on service在某行業(yè)工作;在服兵役 do sb. a service幫某人的忙 in th

43、e service of sb.為某人服務(wù) be at one's service聽候某人的吩咐 ◆ 4. cure vt. 治愈；治療；改正，糾正(壞習慣) n.治療；療程；療法 知識探究： Parents should manage to cure their children of bad habits. 父母應想辦法糾正孩子的不良習慣。 There is no cure for this disease so far. 目前為止這病沒有治愈辦法。 歸納整理： 題練落實： 1. Once ______ a bad habit is hard to _______

44、_. A. formed; cure B. formed; to be cured C. forming; cure D. forming; to be cured 2. After a long term of hard work, I decided to treat myself _____ a holiday abroad. A. to enjoy B. to enjoyed C. to enjoying D. enjoying 3. ---Has the doctor _______ her illness? ---No, He _______ her

45、 but didn’t ______ her. A. cured; treated; treat B. cured; cured; treat C. treated the old woman for; treated; cure D. cured the old woman of; treated; cure 4. That traffic accident________ him of his carelessness. A. treated B. cured C. got D. took 聯(lián)想拓寬： 1) cure sb.

46、or cure sb. of sth. 治愈某人（的?。? cure sb. of sth.矯正某人的不良行為 cure for sth. 藥物；療法；措施，對策 a cure for cancer癌癥的療法 a cure for pollution污染的解決辦法 take a cure接受(一個療程的)治療 2) treat sb. / treat sb. for sth.醫(yī)治某人(的病) treat sb. /oneself to(介詞)…用…來款待… treat…as…把…當作… treat with. . .與……交涉，與……談判 one's tre

47、at某人請客 ◆ 5. fall for上…的當，受…的騙;對…信以為真 知識探究： I'm surprised that you fell for such a simple trick. 我感到吃驚，你竟然相信這種小把戲。 Don't fall for the fair words of that man. 不要相信那個人的花言巧語。 My dad's hair fell out when he was in his thirties.我爸爸三十多歲時就開始掉頭發(fā)了。 He fell off the bicycle and hurt his leg. 他從車子上摔下來，

48、摔傷了腿。 題練落實： 1. The salesman said the car was in good condition, and I was foolish enough to _____ it. A. fall into B. fall for C. fall over D. fall down 2. We all helped him with his English so he didn’t _______ with his studies. A. fall off B. fall down C. fall behind D. fall

49、over 3. A lot of people ____ the advertisement, and they bought what they didn’t need at all. A. fell in B. fell over C. fell down D. fell for 4. He has ______ with his parents for playing games online. A. fallen down B. fallen out C. fallen off D. fallen back 5. He has _

50、______ with his wife for drinking too much. A. fallen down B. fallen off C. fallen back D. fallen out 6. The careless design of the building led to _______. A. it falling down B. it be pulled down C. it taken down D. its tearing down 7. ---I feel really disappointed not to have got th

51、at job. ---Don’t worry，maybe something better will _____. A. go by B. take on C. come along D. fall down 8. The Double Ninth Festival ______ on October 7 this year, and this is the day for the young to show respect for their elderly relatives. A. sets B. falls C. lies D. fixed 聯(lián)想

52、拓寬： fall for sb.愛上;傾心于;迷戀(某人) fall back on sb. / sth.求助于，借助于-依靠 fall behind (sb. I sth. )落后(在…后面) fall into (突然)掉入…變?yōu)?某種狀態(tài)) fall off (從…)掉落, 掉下，脫落 fall out (頭發(fā)等)脫落; 失和；鬧翻 fall for上…的當，對…信以為真 fall through失敗 fall down跌倒，摔倒 fall back撤退，退后 fall

53、 away衰落，減少 ◆ 6. benefit n. 益處; 津貼,救濟金 知識探究： The new hospital will be a great benefit to the town.新建成的醫(yī)院將給全城帶來莫大好處。 Are you entitled to unemployment benefit? 你有資格領(lǐng)取失業(yè)救濟金嗎？ This medicine will benefit you.這種藥對你有效。 The sea air will benefit you. 海邊的空氣對你有益。 We benefit from/ by daily exercises.我們受益

54、于日常鍛煉。 We benefited greatly by this frank talk.這次坦率的談話使我們獲益匪淺。 The new credit card will be of great benefit to our customers. 新信用卡將會為我們的客戶帶來很多好處。 歸納整理： 題練落實： 1. The book is of _____ benefit ____ us. A. great; for B. much; for C. very; beneficial D. great; to 聯(lián)想拓寬： benefit sb.有益于某人

55、 benefit from sb./sth.從……獲益 benefit by doing...通過……獲益 for the benefit of...為了……的利益 be of benefit to對……有益 beneficial adj.有益的有利的 be beneficial to=be of benefit to對……有益 be beneficial to do sth.做……有益 ◆ 7. 部分否定句式: not all… = all …not并非所有 not both… = both…

56、not…并非兩者都… not every… = every… not…并非每一個… 應特別注意,轉(zhuǎn)換后的句子仍為部分否定。 如: Not all my friends smoke. = All my friends do not smoke. 并非我的朋友都吸煙。 部分否定與全部否定的慣用語如下: 部分否定 全部否定 兩者 both. . . not/ not. . . both 并非兩者都 neither/not…either兩者都不 兩 者 以 上 all. . . not/ not. . . all = some并非所有……都 every.

57、 . . not/not. . . every = some/few并非每一個 …都 the whole... not/ not... the whole并非全部 However, not all characters are used to describe objects. not. . . any/none沒有一個 no one/nobody沒有人 nothing沒有任何事物 副 詞 not everywhere并非到處 not absolutely并非絕對 not altogether并不全為 not always未必總是 not complete

58、ly并非完全 not entirely并非全部 not exactly不全是,未必就 not generally一般并不 not necessarily未必 not quite并不十分 not wholly未必 nowhere沒有任何地方 not不,沒有 not at all/ not a bit 一點也不 never從來不 1) _____ (并非所有的學生) went to the movie. 2) ____ (沒有一個學生) went to the movie. 3) ______ are ____ (并非兩姐妹都) here. 4)

59、______ (兩姐妹都不) is here. 5) The fault is _____ (不全是) mine. 6) The fault is _______ (絕對不是) mine. 翻譯句子 7) 他們我不全認識。 _________. 8) 他們我全不認識。 ________. ◆ 8. promote vt.宣傳，推廣，推銷;提升 知識探究： The band has gone on tour to promote their new album. 這個樂隊已開始巡回宣傳他們的新唱片。 She worked hard and was soon

60、promoted. 她工作勤奮，不久就被提升了。 The area is being promoted as a tourist destination. 這個地區(qū)正被推廣為旅游點。 歸納整理： 題練落實： 1. He has been ________ to general manager because of his excellent work in the company. A. promoted 　　　　B. produced C. proposed 　　　D. programmed 2. Jordan's performance________ his team

61、mates and they finally beat the other team. A. signaled B. promoted C. opposed D. inspired 3. Cultural exchange between the two countries help to ________ the understanding and friendship between the two peoples. A. increase B. raise C. promote D. strength

62、en ◆ 8. recommend vt.推薦，介紹; 勸告，建議 知識探究： 1) recommend vt. 推薦，介紹； recommend sb. ... (= recommend ... to sb.) 向某人推薦／介紹… recommend sb. for... 推薦某人做(某職位) recommend sth. for... 推薦某物作某種用途 recommend sb. as... 推薦某人為… 2) 勸告，建議 recommend doing sth. 建議做某事 recommend + that-clause建議……(從句中用should

63、 + 動詞原形，should可省去) recommend sb to do建議…做某事 ① Can you recommend me a good dentist?你能給我推薦一個好的牙醫(yī)嗎? ② Perhaps you can recommend me another hotel. 或許你能給我再介紹一家旅館。 ③ I'll recommend him for the job. 我要推薦他做這項工作。 ④ I recommend these pills for your cough. 我向你推薦這種藥治療咳嗽。 ⑤ I'll recommend him as her secr

64、etary. 我要推薦他當她的秘書。 ⑥ I recommend buying this dictionary. (= I recommend you to buy this dictionary.)我建議你買這本詞典。 ⑦ He recommended that we (should) read the novel. (= He recommended us to read the novel.)他建議我們讀一讀那部小說。 ⑧ He recommended that the experiment be done in the open air.他建議到戶外做這個實驗。 ⑨

65、I wouldn't recommend you to go there alone. 我勸你不要孤身一人到那里去。 3) vt. <性質(zhì)、特征等> 使…得 [人的] 歡心; 成為…的優(yōu)點; 使…具有魅力[to] What aspect of her character first recommended her to you?是她性格上的哪一點首先討你喜歡? This hotel has very little to recommend it. 這家旅館沒有什么可取之處。 4) vt. 將…托付 [于神、人等] ,委托[to] She recommended her soul

66、 to God. 她把靈魂托付給上帝。 題練落實： 1. Mr. White _____ me to see the film, and I did so. A. suggested B. suggesting C. recommended D. recommending 2. If you recommended that he ______ smoke, he will certainly follow your advice. A. not to B. not C. doesn’t D. will not 3. Would you __________ me a good dictionary? A. command B. demand C. recommend D. recommendation 4. I recommended _______ an English-Chinese dictionary, which I thought would be of great help to his studies.