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1、【劍橋 BEC 真題集第二輯】 TEST 1 A. 客戶關(guān)系： 讓客戶感到受到重視的重要性 B. 公司發(fā)展：控制公司擴張的重要性 C. 營銷：如何確保公司的代理商始終保持高效率 A. Customer relations: the importance of making customers feel valued. In my opinion, maintaining good customer relations is of vital importance to a business. If not, you may have no way t

2、o sell your products or services to customers. Then, there is no chance for you to make money. In order to establish good relations with your customers, you should make customers feel valued. There are a number of ways to make them feel valued. Firstly, you should have a friendly attitude toward the

3、m and show respect for them. From time to time, ask them for their opinions and suggestions for improvement of your products or services. Secondly, provide them with good after-sale service. When they run into some problems or difficulties, offer them with help as soon as possible. When something ha

4、s gone wrong with your products they have purchased, send your technicians as soon as possible. B. Company growth: the importance to a company of controlling expansion As we know, every company nowadays seeks for growth and development in order to survive in the highly competitive world. But w

5、e have to remember that expansion should be made in a controlled manner, because, if not, serious problems will be brought about, or even worse, a great threat will be caused to the survival of the company. For instance, a department store in our city used to be very prosperous before it sought for

6、expansion. A few years ago, it began establishing branch stores in other cities throughout the province. Within a period of two years, scores of branches had been sep up in and outside the province. At first, business was okay and everything went well. Then, some problems began to occur due to lack

7、of funds and skilled managerial staff. A couple of years later, the department store simply went bankrupt. This is a lesson for us to learn. C. Marketing: how to ensure that agents maintain a high level of effectiveness when representing a company. As we all know, signing an agency agreement w

8、ith a firm is a customary practice in marketing. In order to ensure they maintains a high level of effectiveness, I think, firstly make an attractive encouragement program, that is, to set up clear target for the agent. If the agent reaches the set target, a decent reared will be offered. If he fail

9、s to do so, he will not get the commission. Second, check and supervise the process or progress of the marketing campaign launched by your agent. If something has gone wrong, immediately correct it. If your agent runs into difficulties, you should offer a hand without any delay. In other words, let

10、your agent know that he is trusted and he is not working alone. A. Our company is planning to introduce a suggestion scheme so as to encourage staff members at all levels to contribute ideas and suggestions. Do you have any ideas as to the ways of setting up such a scheme so that all staff

11、can make contributions? B. I have heard of that. I think this is quite good for the future development of our company. As for ways of setting up such a scheme, the first step come to my mind is to get a group of people together to organize a committee. The major task for them is to draw up

12、some staff members. A. That’s sounds good. But who do you think should be chosen as the member of the committee? The head of each department, or some professional people from outside? B. Some department leaders can be included, but not every one of them. We may select a couple of senior consul

13、tants of our company to be put on the committee. And ordinary staff members should also be represented in the committee, so that voices from shop floors can heard. A. Yeah. I think each department may prepare a box for collecting ideas and the box should be put at a place where all staff can h

14、ave an easy access. A special column can be created on the company ’s website for idea collection since internet is almost available for all staff members. B. As for the evaluation of suggestions, of course it is the committee that will have the final say. The committee is supposed to draw up spe

15、cific standards for the sake of evaluating, quantitative and financial standards, for instance. A. You are right. And specific rewards should be also be announced to all members of staff so as to encourage them to offer valuable suggestions ? . 【劍橋 BEC 真題集第二輯】 TEST 2 A. 溝通技能：給錄用的員工培訓(xùn)外語

16、的重要性 B. 廣告：如何選擇合適的機構(gòu)處理公司公告 C. 財政：如何決定公司是否上市 PART 2 A. Communication skills: the importance of foreign language training for selected employees. In my opinion, it is very important to provide selected employees with foreign language training. As we all know, globalization brings ma

17、ny chances of international business cooperation. Employees are likely to deal with foreign customers or clients, or travel abroad on business, so a good command of foreign languages is important. Therefore, in order to help employees to accomplish their task, foreign language training should be off

18、ered, especially to those selected ones who involve in the international market, so that they can shoulder up the responsibility soon. B. Advertising: how to select a suitable agency to handle a company ’s advertising In order to select a suitable agency to handle a company ’s advertising, I t

19、hink the following three points should be considered. First, the selected agency should have a good track record and a good reputation, which may ensure profound knowledge in designing, producing and publishing advertising. Second, the size of the agency should be taken into consideration. The la

20、rger the size, the more powerful it may be. Third, face-to-face communication is necessary to know whether the agency is familiar with the features of the company and its products. C. Finance: how to decide whether to float a company on the stock market Several aspects should be considered bef

21、ore you decide whether to float a company on the stock market or not. First, the advantages brought by this should be taken into full view. Second, the policy concerning listing a company onto the stock market should be checked to see whether a company meets the requirements. Third, the respon

22、sibilities that a listing company has be bear should be fully understood, such as disclosure of director ’s duty, all kinds of expenses, tax and so on. PART 3 A. Our company will open a new branch in another part of the country. Therefore, some members of staff need to be sent there

23、to do business. This is good news for us because it means our company is growing. B. Yes, it certainly is. But it is a problem to make relocation attractive for staff, since it is far from here and not many people want to work there. Away from their families and old co-workers, they may feel lone

24、ly and less-motivated. A. That ’s a problem. But I think the company can offer some financial incentives to those who are to be assigned there, for example, relocation allowance. B. Good idea. Besides, the company can address the staff ’s housing need by relocating or establishing temporary pe

25、rmanent housing arrangement for them. A. I agree. The company should provide staff with sufficient information about the new location. B. Yes, the information about the local people can culture is very useful and important. That can help them get prepared before they are sent there.

26、A. And so is the information about the surrounding environment, including climate, local customs, people’s living habits, etc. B. I couldn ’tagree with you any more. All the information you mentioned will make them adjust to the new work place. 【劍橋 BEC 真題集第二輯】 TEST 3 PART 2 A. P

27、ersonnel management: the importance to a company of having well-motivated staff First of all, having well-motivated staff ensures better productivity. When an employee is highly motivated, there should be nothing to prevent him from devoting himself to the job. He will be very proactive to his re

28、sponsibilities. This will significantly reduce wasted time and effort, which in turn can enhance productivity and overall performance. Second, I think a well-motivated staff will show greater loyalty and commitment to the company since a high level of motivation usually is a result of satisfacti

29、on with the job and the firm. Company loyalty in turn will greatly reduce turnover level and help retain the best brain needed by the firm. Finally, if everyone is very motivated at work, staff morale in the firm will also be boosted. Just imagine if everyone around you is so driven and enthusiastic

30、, how can you possibly be immune to that atmosphere? We are most likely to make the most of our talents and achieve our personal best in such an environment. That ’s all. Thank you. B. Strategic planning: how to decide whether to purchase or rent company premises First of all, we should make s

31、ure that we check the financial situation of our company before we decide whether to purchase or to rent company remises. As we all know we will have to spend much more money in purchasing premises than renting them. Therefore, we should check our company ’s financial situation to see whether we now

32、 have enough money to purchase premises. Any ignorance of current financial situation will break company’s cash flow or even undermine the company ’s normal production. Secondly, we should ask ourselves the aim that makes us purchase or rent premises. Do we want to set up our headquarters for a long

33、-term investigation which will definitely need us to purchase buildings or just build a branch for a short-term project which requires only some rented houses? After all these careful studies we can finally make our decision. C. Sales: how to ensure that price levels for new products are set appr

34、opriately First, we should consider the cost of our new products before we put them into the market. The price level we should set at least includes all the cost and investment and makes us gain some margins. Second, we should carry out an investigation or market research in the target market

35、to see what price level can be accepted by our potential customers. We will also have to study the consumers ’habits and the popularity of our new products in the target market. Only through these comprehensive investigations can we ensure the appropriate price levels of our new products. PART 3

36、 A. You know, our company is considering providing a fitness centre on the premises to help employees improve their health and fitness. What benefits do you think the fitness centre can bring for our company? B. The fitness centre can provide facilities for the staff to exercise. We all know th

37、at proper physical exercise is good for health. It helps burn calories and discharge acidic wastes. It also tones muscles and helps build a lean and muscular body. Through exercise, many people lose weight and improve their health. Also, through exercises, we are feeling strong and well. We feel hap

38、py and ready for anything. We may enjoy our work and life. A. Yes, I totally agree with you. Through exercises the staff can keep healthy and relax from the tension of work. In this way, they can improve the working efficiency and do more work for our company. Therefore, the company will gain mor

39、e profits. B. Tha t s’true. And I also believe that the fitness centre will simulate the staff ’s enthusiasm for both work and life. The staff will become more faithful to the company since they will be aware that the company has been treating them well. A. Exactly. Then how to promote the need f

40、or health and fitness to all staff? B. In my opinion, in order to promote the need for health and fitness to all staff, lectures should be given by some experts invited to make the staff conscious of the importance of the exercises to health, and the importance of health to life and work. The exp

41、erts’talk must be convincing enough to make it possible for the staff to accept the idea of exercises. A. Yes, this idea sounds effective. Moreover, I think our company had better invite some professional coaches to guide the staff in a proper way of exercising and building or shapes. After all

42、, professional coaches know very well how to help people develop interests in exercise. And the proper ways of exercising seem to be effective to improve the health of the staff. 【劍橋 BEC 真題集第二輯】 TEST 4 A. 市場調(diào)查：調(diào)查了解顧客習(xí)慣和態(tài)度的重要性 B. 財務(wù)管理：怎樣為公司找到消減成本的方法 C. 交流溝通：怎樣在公司內(nèi)部不同部門之間建立有效的工作關(guān)系

43、 A. Market research: the importance of finding out about customers ’habits and attitudes. As we all know, your customer ’s habits and attitudes will exert a great influence on the production and sales of your products, or services. Customer ’s habits, especially their consuming habits, will d

44、ecide to what extent they can accept the price of your products, which will directly affect the pricing of your products. Customer ’s attitudes towards your products or service reflect the quality of your products or services and will decide whether your products or services can remain popular in

45、 the market. So if you carry out research to find out about their habits and attitudes, you can gear the production and sales of your products towards a right direction. B. Financial management: how to identify ways of reducing costs in a company The general purpose of a company is to make pro

46、fits, and reducing costs, which in turn will benefit the customers. One way to reduce costs is to set up a system in which staff members could work effectively. In other words, give full play to people. Let every one in the company make best use of their talents and skills, and thus will reduce the

47、labor cost. Another way is prevent any waste of materials in production, by updating equipment and technology, for instance. Improving management efficiency is also an approach to reduce the overheads of a company, say, by simplifying some procedures of doing business. C.Communication: how to ach

48、ieve an effective working relationship between different departments within a company? First, we should try our best to create a team spirit within the company and between different departments so members from different departments can know the importance of team work. They will realize that what th

49、ey are doing now is not just for their own departments, but for the well-being of the whole company. In this way there will be a sound environment of mutual help and mutual trust between different departments, which can help all members to work effectively. Second, company should do something to hel

50、p people from different departments to understand and communicate with each other. For example, we can hold regular gatherings in which everyone can have the chance to know each other, speak to each other and share their experiences in work so that they will work in a spirit of sharing differences w

51、hile retaining common ground. PART 3 A. Incentive schemes have become a very popular form of employee benefits as they work as a reward scheme for the most productive people in the company. What benefits do you think an incentive scheme for staff would bring to the company? B. By li

52、nking benefits to targets means that employees are encouraged to work hard and are rewarded when they reach the targets. As for the benefits brought by an incentive scheme to the company, the most obvious one is the improvement of productivity and effectiveness of staff. A. I totally

53、agree with you. Good incentive schemes will help to improve the business of a company with its staff s enthusiasm in hard work, and attract more excellent talents to join it. Then, in your opinion, what incentive schemes should be arranged to encourage the employees? B.I think a company sho

54、uld offer the health and well-being insurance, allowance for transport and travel, proper and timely bonuses for additional job, etc. Also, a system of honoring and rewarding those employees who have made more contributions should be set up to stimulate the staff ’s working enthusiasm. 

55、 ’ A.Yes, performance-related pay is perhaps the best way of an incentives scheme. In addition, in the case of bonus, which is also a type of employee incentive scheme, the employee may not know whether or not they will qualify for a bonus, and of what size it w

56、ill be, until it is actually paid. Incentives do not necessarily have to be financial. Other popular employee incentives include extra holiday time offered to those who meet or exceed targets. B.I agree with you. Also, probably flexible time of working is another good incentive scheme, especially

57、 for women workers who have children, because the staff can arrange and balance their work and family. 【劍橋 BEC 真題集第三輯】 TEST 1 A. 與客戶關(guān)系：忠實顧客關(guān)于產(chǎn)品的意見對公司的重要性 B. 員工的發(fā)展：為員工設(shè)計有效的職業(yè)規(guī)劃對公司發(fā)展的重要性 C. 企業(yè)發(fā)展策略：怎樣保持公司股東的信心 PART 2 A. Customer relations: the importance to a company of reliable

58、customer of opinions of products The reliable customers ’opinions play an important role when a company wants to stay ahead in the fierce competition as well as in the market. So the evaluation and judgment of reliable customers will serve as valuable clues for a company to improve its products.

59、The company can take the feedback into consideration when it tries to upgrade its products or develop new ones. B. Development: the importance to a company of developing effective career plans for staff A successful company should have effective career plans for its staff. It is not only benef

60、icial to staff members, but also to the company itself. With admirable career plans, a company will become very attractive to talented personnel, so it will be easier for the company to recruit new staff of high quality and that will enhance the company ’s competitive strength. On the other ha

61、nd, effective career plans will also help staff improve themselves. They will become more creative in research and development, devoted themselves to their jobs, and become much more loyal to the company. Therefore, a good career plan will benefit both the company and its staff. C. Business st

62、rategy: how to maintain the confidence of company share holders. Shareholders’confidence is very crucial for every company. In order to maintain the shareholders ’confidence, Firstly, the company need to explain to them certain things about stock market dynamics and fluctuations. In addition,

63、companies should try their best to improve the business and increase the sales income, so that the shareholders can get more profits from their investment. Also, a company had better offer regular information about the business to let the shareholders know the company is in good conditions. In that

64、case they can be more confident about the company. (shareholder are very important to a company, because they buy the stocks of the company and therefore, provide capital for the company, so the company can keep sufficient financial resources to operate and develop.) PART 3 A. Our company is l

65、ocated in the busy city center and a lot of staff complain that it takes them too much time on the way to work. We have to take some measure. Can you offer some suggestions to help solve this problem ？ B. Yes, the traffic is heavy in rush hours and the traffic jam takes us too much time. I think

66、the government should encourage people to use more public transport means instead of driving private cares. Therefore, the traffic jam will be reduced, and the buses or cars can run faster. It is also beneficial to our environment. A. Yes, it makes sense. But public transport is not as convenient as private cars. You have to wait for the bus, and set out earlier. Also it usually very crowded on the bus. However, if you have your own care, you yourself may have control over the time, and you c