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1、單擊此處編輯母版標(biāo)題樣式,單擊此處編輯母版文本樣式,第二級,第三級,第四級,第五級,*,Yili,Style,Features,Brand positioning,The image of,Yili,Style and features of,Yili,The brand is value,The target of,Yili,construction,The route of,Yili,construction,Brand Concept,Target consumers,Brand strategic positioning,To be a dairy expert;,Keeping a

2、foothold in China and making popular all over the world.,Service concept,1%of customers are dissatisfied means that 100%of the service is not satisfying.,Sincere,Considerate,Scrupulous,Patient,Enjoyable,Brand competition,Yili,1:cheaper,2:innovation,3:standards of after-sales service.,4,：,market repu

3、tation,Brand competition,Mengniu,1:the speed of high-end product of MENGNIU developed very slow.,2:the supply of goods are shortage,3:Rapidly development of company can bring enterprise loophole.,Guangming,1:it Has no cheap and good quality innate reserves,2:Guangming are focus on the“fresh”,so the

4、cost is higher than other brands.However,the consumers are paying more attention to price rather than quality.,In 2006,it was the most competitive brand,In 2007,it won The best innovation highly liquid milk products,this is the first time Chinese dairy products awards in foreign,realized China dairy industry innovation historic breakthrough.,In 2009,it was the only one China dairy company as the,Yili,successively service in the Olympic and world expo,Brand honor,