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1、《全球經濟管理》課程簡介 課程編號 12BUS383 課程名稱 全球經濟管理 課程性質 選修 學 時 72 學 分 4.5 學時分配 授課：72實驗： 上機：實踐： 實踐（周）： 考核方式 閉卷考試，平時成績占50% ,期末成績占50% o 開課學院 國際教育學院 更新時間 適用專業(yè) 財務管理（中澳合作） 先修課程 經濟學原理 課程內容: 該課程為中澳合作辦學本科項目中外方24門課程之一，是在修完16門基礎課程后進 行的。課程是站在全球化的角度來考慮全球經濟管理問題的，區(qū)別于國內業(yè)務討論如何進行 國際業(yè)務，具有宏觀和總體性。通過學習此課程

2、，學生應具有以下基本技能和能力： 能夠應用戰(zhàn)略管理理論探討全球企業(yè)管理；能分析討論全球經營戰(zhàn)略；了解國際商務活動的 各種主要形式；能分析各種商務戰(zhàn)略環(huán)境及風險；有能力與外國商務代表談判時理解文化差 異并能有效溝通；能夠了解新興市場具體狀況并能解釋一些新興經濟國家成長的狀況；能正 確評估在全球經濟和業(yè)務中的一些具體和復雜問題,如技術、經濟和不同國家的企業(yè)家精神; 具有分析確定新的市場進入方式面對的機遇和風險的能力。 Brief Introduction Code 12BUS383 Title Managing Global Business Course nature Op

3、tional Semester Hours 72 Credits 4.5 Semester Hour Structure Lecture： 72 Experiment： Computer Lab： Practice： Practice (Week)： Assessment Closed book exam. 50% for assignment and 50% for final exam. Offered by International Education College Date for Financial Management (Sino-Australian c

4、ooperation project) Prerequisite Principles of Economics Course Description: This subject is one of the 24 subjects of Sino-Australia Cooperation Project and is conducted after students have finished the 16 basic courses. This subject considers Global Business management from the perspective

5、 of the manager or employee who is or will be competing in the international marketplace. The subject identifies the major similarities and differences between doing business domestically and doing business internationally. It develops the more macro, general issues, before moving on to explore t

6、he more micro, specific areas that managers face on a regular basis. Having successfully completed this subject, students should: ? be able to discuss theories of strategic management to a Global enterprise; ? be able to analyse and discuss strategies for Global business operations; ? be able (

7、o explain the major forms of international business activities; ? be able to discuss the risk and environmental considerations necessary for effective business strategy; ? Be able to explain cultural literacy and develop the tools to effectively communicate with foreign business representatives.

8、 ? Be able to discuss in detail emerging markets and explain the growing importance of markets, such as China and India. ? Be able to assess and discuss complex issues particularly in relation to technology, entrepreneurship, and doing business with a global perspective Be able to analyse the

9、opportunities and challenges created by new market entry. 《全球經濟管理》課程教學大綱 課程編號 12BUS383 課程名稱 全球經濟管理 課程性質 選修 學 時 72 學 分 4. 5 學時分配 授課：72實驗： 上機：實踐： 實踐（周）: 考核方式 閉卷考試，平時成績占50% ,期末成績占50% 0 開課學院 國際教育學院 更新時間 適用專業(yè) 財務管理（中澳合作） 先修課程 經濟學原理 一、 教學內容 Topic 1 Introduction to Global Busin

10、ess Chapter 1 Overview of International Business Chapter 2 Global Marketplaces and Business Centers Difficulties： Global marketplaces Key points: Understanding globalization Topic 2 Global Markets Chapter 3 Legal. Technological, and Political Forces Chapter 4 The Role of Culture Difficulties

11、： Legal systems and culture theory Key points: Economic, political, legal envionment Topic 3 Global Trade Chapter 6 International Trade and Investment Theory Chapter 7 International Monetary System and the Balance of Payments Chapter 8 Foreign Exchange and International Financial Markets Diffi

12、culties： Balance of payment, foreign exchange theory Key points: trade and FDI theory, foreign exchange marker and financial market Topic 4 Trade Policies and Cooperation Chapter 9 Formulation of National Trade Policies Chapter 10 International Cooperation among Nations Difficulties： tariff an

13、d quota effect; tariff union effect, Key points: trade policies and economic integration Topic 5 Global Strategy Management Chapter 11 International Strategic Management Chaplerl 2 Strategies for Analyzing and Entering Foreign Markets Chapter 13 International Strategic Alliances Difficulties：

14、Strategic Management Key points: entry mode, strategic management and alliances Topic 6 Global Design and Operations Chapter 14 International Organization Design and Control Chapter 17 International Operations Management Difficulties： Organization Design Key points: design, control and operati

15、on Topic 7 Marketing and Finance Management Chapter 16 International Marketing Chapter 18 International Financial Management Difficulties： Financial management Key points: Marketing and Financing Topic 8 Employee Behavior and Management Chapter 15 Leadership and Employee Behavior in Internati

16、onal Business Chapter 19 International H R M and Labor Relations Difficulties： Leadership Key points: HRM management 二、教學基本要求 Topic 1 Introduction to Global Business This topic introduces the meaning of international business. It provides an introductory definition and explanation of some of

17、 the basic international business terminology, such as importing, exporting, and Multinational Corporation. It identifies and discuss lhe causes of globalization. And finally, it considers the major centers of international business and analyses existing patterns of trade. Topic 2 Global Markets

18、 Topic 2 explores the legal, political, and technological environment within which international businesses operate. The topic begins with a discussion of the different types of legal systems international companies may encounter. It goes on to discuss (he way technological environments vary acr

19、oss countries. The next part addresses how firms deal with different regulations in different countries and how they manage political risk. It continues on to explore the issue of culture and identifies what comprises culture, then moves on to consider how culture affects international business.

20、 Topic 3 Global Trade This topic discusses the major theories that explain and predict trade and investment. It identifies and describe lhe different forms of international investment and analyzes and discuss the role of the international monetary system in promoting international trade and inves

21、tment. The topic concludes by examining how the spot and forward markets are used in international trade transactions, defines arbitrage in foreign-exchange markets, and explores issues relating to the international capital markets. Topic 4 Trade Policies and Cooperation This topic explores the

22、 issue of national trade policy. The topic begins with a discussion of why governments intervene in the free flow of trade and then considers the various types of tradebarriers and how (hey are used. 1( explores how nations cooperate (o minimize trade restrictions and ends with a discussion of th

23、e General Agreement on Tariffs and Trade, then examines economic integration and other types of regional trading blocs. Topic 5 Global Strategy Management Topic 5 explores the issue of international strategic management. It begins with a discussion of the basic components of international strate

24、gy, and then moves on to consider the strategy formulation and implementation process. The topic also examines the various entry inodes available to companies as (hey expand internationally. Il begins with the choice of entry modes, and then proceeds to discuss the advantages and disadvantages of

25、 each one. Finally the topic explores international strategic alliances in detail and discusses the various types of strategic alliances and explores the benefits of alliances. Topic 6 Global Design and Operations Topic 6 explores the various organization designs that may be adopted by companies

26、 as they pursue their iniernalional strategies. Issues related to global organization design are discussed and (he topics of corporate culture and changes are considered. The topic also explores international operations management. It begins with a discussion of the strategic context of internati

27、onal operations management and its complexities, and then goes on to consider production management and international service operations. It concludes with a discussion of how international firms manage productivity, quality, and information. Topic 7 Marketing and Finance Management This topic

28、explores the issue of international marketing. It begins with a discussion of basic international marketing strategies, and examines the debate between standardization and customization. The topic also explores international financial management. It considers the different issues that internation

29、al financial managers must face, and then goes on to discuss the management of foreign-exchange risk and working capital. The topic concludes with a discussion of international capital budgeting and sources of investment capital. Topic 8 Employee Behavior and Management Topic 8 examines the beha

30、vior of managers and employees in different cultures, and the impact of managerial behavior on international business. It begins with a discussion of Hofstede's work concerning individual behavioral differences, and then relates his ideas to motivation.leadership, and decision making. The topic t

31、hen explores international human resource management. It discusses the strategic significance of human resource management and concludes with a discussion of issues related to non-managerial employees. 三、章節(jié)學時分配 章次 總課時 課堂講授 實驗 上機 實踐 備注 1 6 6 2 8 8 3 10 10 4

32、 10 10 5 10 10 6 10 10 7 9 9 8 9 9 總計 72 72 每章有練習討論及案例 四、教材與主要參考資料 教材： Griffin R.W; Putsay M.W.; (2010) International Business (6th Ed.) Prentice Hall 主要參考資料 約翰D丹尼爾斯國際商務環(huán)境與運作，機械工業(yè)出版社，2009 里基W格里芬.李瑞琴(譯)國際商務，中國人民大學出版社(第5版) Dunnin

33、g John H 2009, 'Location and the multinational enterprise: A neglected factor?' Journal of International Business Studies 40, pp.5-19 Jing Sun 2010, 'Studies on Multinational Corporation's Management and Developmental Strategy in China' International Business Research Vol. 3, No. 2 執(zhí)筆: 審核: 批準: