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1、《商務經濟學》課程簡介 課程編號 12ECO130 課程名稱 商務經濟學 課程性質 必修 學 時 48 學 分 2 學時分配 授課：48 實驗： 上機：0實踐：0實踐（周）：0 考核方式 閉卷考試，平時成績占50% ,期末成績占50% o 開課學院 國際教育學院 更新時間 適用專業(yè) 財務管理（中澳合作） 先修課程 大學英語 課程內容: 商務經濟學是財務管理（中澳合作）專業(yè)的一門必修課，也是一門專業(yè)基礎課。本課程 旨在向學生介紹基本的經濟學概念和原理。在學習完成本課程之后，學生們能夠理解和把握 對于當前商務經濟環(huán)境的基本討論，并在此基礎

2、上有效地參與到商務戰(zhàn)略的制定中。本課程 是初級水平的介紹性質的經濟學課程，包括微觀經濟問題和宏觀經濟問題。本課程的微觀部 分旨在向學生介紹經濟分析工具、理解價格的形成及其廠商和消費者的行為、掌握基本的市 場結構模型及其效率。在宏觀部分主要涵蓋了一些關鍵的宏觀經濟學概念，包括GDP的衡 量、經濟周期、通貨膨脹和失業(yè)、財政政策和貨幣政策等等。 Brief Introduction Code ECO 130 Title Business Economics Course nature Required Semester Hours 48 Credits 2 Semester

3、Hour Structure Lecture： 44 Experiment： 0 Computer Lab： 0 Practice： 0 Practice (Week)： 0 Assessment Closed book examination, regular grade accounted for 50%, the final grade accounted for 50% Offered by International Education College Date for Financial Management (Sino-Australian cooperati

4、on) Prerequisite College English Course Description: Business Economics is the compulsory subject for the students majored in Financial Management (Sino-Australian cooperation), and it is a basic course for this major. This subject will introduce students to the key economic concepts and pri

5、nciples. After completing this subject, students will be able to follow discussions about the current business environment and effectively participate in the formulation of business strategies. The subject is designed as a combination of micro and macro issues at an introductory level. The first

6、half of the subject introduces students to the tools of economic analysis, an understanding of price formation, the behavior of firms and consumers and the basic models of market structure and their efficiency. The second half of the subject covers the key macroeconomic concepts, such as measurin

7、g GDP, business cycles, inflation and unemployment, and fiscal and monetary policy. 《商務經濟學》課程教學大綱 課程編號 12ECO130 課程名稱 商務經濟學 課程性質 必修 學 時 48 學 分 2 學時分配 授課：48實驗： 上機：0實踐：0實踐（周）：0 考核方式 閉卷考試，平時成績占50% ,期末成績占50% o 開課學院 國際教育學院 更新時間 適用專業(yè) 財務管理（中澳合作） 先修課程 大學英語 一、教學內容 Topic 1 What is

8、 economics? Topic 2 Demand & supply Topic 3 Elasticity and applications Topic 4 Firms, production and costs Topic 5 Market structure: perfect competion and monopoly Topic 6 Market failure and the role of government Topic 7 Basic macroeconomic concepts Topic 8 Aggregate demand and supply Topi

9、c 9 Fiscal policy Topic 10 Monetary policy Topic 11 Other macroeconomic issues (unemployment, inflation, exchange rates) 二、教學基本要求 Topic 1 What is economics? In this topic, the major concepts of the science of economics are introduced. All economic questions and problems arise from the existenc

10、e of scarcity. This is because wants always exceed resources. This concept has nothing to do with wealth. Money income may be the most limiting factor among people with low incomes, however wealthy people also face scarcity - time may be the limiting resource in their case. Economics seeks to und

11、erstand how society solves the fivemajor questions in the face of this scarcity. That is the what, how, when, where and who about the goods and services that are produced. Topic 2 Demand & supply In this topic, the most important model of economics is introduced - demand and supply. This introd

12、uces the concepts of consumer and producer behaviour that form the basis of analysis in subsequent topics in the course. Buyers and sellers come together to form a market - which can take many forms depending on the level of competition among sellers. It ranges from a highly competitive market wh

13、ere there are many sellers - perfect competition - to markets where there is only one seller - a monopoly. These different market structures are introduced in Topic 5. Topic 3 Elasticity and applications In this topic we will examine three measures of elasticity, price elasticity of demand, incom

14、e elasticity of demand and cross price elasticity of demand. Elasticity of demand measures the responsiveness of changes in quantity demanded to changes in price. Elasticity is another word for responsiveness. In the previous topic on demand and supply, you learned about the Law of Demand which

15、states that as the price of a particular good increases, the quantity demanded of that good decreases- so we know the direction that quantity demanded will go in response to a change in price. This topic expands on that concept by determining by how much consumers will respond to a change in pric

16、e. Topic 4 Firms, production and costs This topic introduces the next phase in this subject - the analysis of business structure and operation. In this topic the firm's cost of production are examined. We begin by defining the short run and the long run. These are not calendar time periods but r

17、efer to the fixity of resources in the firm. In the short run at least one input is fixed - it is a time period to short to have increases in all inputs. Usually the fixed input is capital or land, with labour as the variable resource. The long run is a timeframe where all inputs can be varied.

18、Topic 5 Market structure: Perfect competition and monopoly Perfect competition The first model of market structure we examine is perfect competition. The model has very restrictive assumptions attached to it with which you should be familiar. The model is often criticised for not being applicabl

19、e in the real world - the assumptions very rarely hold in actual markets. However, the model is not intended to replicate actual market behaviour but to provide a benchmark of competitive behaviour against which actual market behaviour can be assessed. Monopoly A monopolist is a sole seller of a

20、 product which has no close substitutes. Monopolists are protected from new entrants by barriers to entry. These enable the monopolist to earn economicprofits in the long run due to the absence of any competitive pressures that drive down price and profit. There are several sources of barriers to

21、 entry. Control over key inputs, exclusivity granted by governments such as patents and the presence of economies of scale that result in a single producer being more efficient than many small firms. Topic 6 Market failure and the role of government Externalities arise when not all the costs and

22、 benefits of a transaction are limited to the producer and the consumer. For example when air pollution is a by-product of a production process, the costs are not limited to the producer but are borne by the whole community in terms of reduced air quality. When externalities exist, producers make

23、 choices, such as how much to produce, without taking into account all of the marginal effects of their actions, namely the effect on others. In the case of negative externalities such as pollution, the producer bases the decision about how much to produce on the marginal costs that accrue to the

24、 business and does not take into account the extra costs that are borne by the community. Therefore, the outcome is inefficient from society's standpoint. Topic 7 Basic macroeconomic concepts Whereas microeconomics is concerned with the study of individual economic units such as the business fi

25、rm, macroeconomics focuses on the behaviour of the economy as a whole and the broad aggregates within the economy. Developments in the 'macroeconomy' are, of course, of vital interest to business decision makers. Successful business planning depends heavily upon a knowledge of recent macroeconomi

26、c trends and informed rational judgements about future macroeconomic directions. Investment decisions hinge greatly on expectations regarding consumer expenditure, the level of interest rates and exchange rates, to mention just a few crucial variables. Topic 8 Aggregate demand and supply The ag

27、gregate demand-aggregate supply (or AD-AS) model is the basic model used in macroeconomics. Whenever you run across a question or scenario about the economy, the AD-AS model is typically the one you will be expected to use to provide an answer. We will be using the model to examine topics such as

28、 how government policy affects the economy, how the Reserve Bank of Australia's decisions can affect GDP, and how unemployment and inflation are related. It is crucial then that you are able to use the AD-AS model proficiently. Topic 9 Fiscal policy Fiscal policy is one of the macroeconomic poli

29、cy options available to all economies. It refers to government's use of taxes and spending. Fiscal policy refers to changes in government expenditure and taxes. Fiscal policy impacts both aggregate supply and aggregate demand. Topic 10 Monetary policy By the term ''monetary policy", we are broad

30、ly referring to the use of money and interestrates to control the economy for some purpose. In this topic we will cover who controls monetary policy, how monetary policy affects the economy and how we can use the AD-AS model to discuss monetary policy. Topic 11 Other macroeconomic issues [unempl

31、oyment, inflation, exchange rates] In this topic we use the AS-AD model developed in Topic 8 to explore inflation and business cycles. Up to this point in the subject, there has been no mention of a link between the inflation rate and the unemployment rate. We have treated the two as unrelated to

32、 each other. In this topic we will talk about The Phillips Curve which expresses a negative correlation between the two macroeconomic variables (when one rises, the other falls). Finally as one of the macroeconomic issues we will discuss what we mean by "the exchange rate'1. 三、章節(jié)學時分配 章次 總課時 課

33、堂講授 實驗 上機 實踐 備注 Topic 1 4 4 Topic 2 6 6 Topic 3 6 6 Topic 4 4 4 Topic 5 4 4 Topic 6 2 2 Topic 7 6 6 Topic 8 4 4 Topic 9 4 4 Topic 10 4 4 Topic 11 4 4 總計 48 48 四、教材與主要參考資料 教材 McTaggart, D., Dindlay, C. & Parkin, M. (2010) Economics (6th ed). Australia: Pearson 參考資料 曼昆，《經濟學原理》（第6版），北京：北京大學出版社，2012年7月。 執(zhí)筆: 審核: 批準: