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1、UNIT 1 ADVERTISINGWelcome to the unitks5u精品課件ks5u精品課件ks5u精品課件BRAIN STORMING Are you interested in advertisements? Why do you like them? Do you think some of them are well-designed? If you have the chance, do you want to be an ads-designer? Suppose you are an ads-designer, how will you design your ad

2、vertisement?ks5u精品課件PAIR WORKTalk about the pictures on page 1 What image(s) can you see on each poster? What can you read on each poster? What does each poster try to tell us?ks5u精品課件There is hope for us all!ks5u精品課件TYPES OF TYPES OF ADVERTISEMENADVERTISEMENTSTSCommercial advertisementsTo promote a

3、 product or servicePublic service advertisements (PSAs)To educate people about health, safety or any other issue which affects public welfare(個人或群體的幸福)ks5u精品課件雀巢咖啡 The taste is great. 味道好極了。麥當(dāng)勞 I lovin it! 我就喜歡！三星電子 feel the new space. 感受新境界。百事可樂 the choice of a new generation. 新一代的選擇。IBM no busines

4、s too small, no problem too big.沒有不做的小生意，沒有解決不了的大問題。東芝電子 take toshiba, take the world. 擁有東芝，擁有世界。麥斯威爾咖啡 good to the last drop. 滴滴香濃,意猶未盡 。雪碧 obey your thirst. 服從你的渴望 。 經(jīng) 典 英 文 廣 告ks5u精品課件GROUP WORK Here I have several advertisements for you, you may choose whichever you like. Please form into small

5、groups and you are supposed to design them in your own way.persuasiveks5u精品課件ks5u精品課件PRESENTATIONlets goIts your chance!ks5u精品課件HOMEWORK Get more information about ads. Preview reading.ks5u精品課件ks5u精品課件ks5u精品課件 Project Hope aims to help young people who have dropped out return to School. It also aims

6、 to develop basic education in poor areas in China, especially in western China, with money that people donate. It has drawn great attention and gained support from all classes of society since it was founded in the late 20th century. Nowadays Project Hope pays special attention to providing for chi

7、ldren of laid-off(下崗) workers in cities.ks5u精品課件 Earth Day aims to increase environmental awareness and encourage people to take care of the Earth and its people. The first Earth Day was celebrated on 21 March 1970. It was celebrated on that day because night and day are equally long throughout the

8、earth. Today, Earth Day is celebrated once a year by many countries all over the world.ks5u精品課件SAMPLETry our delicious sandwiches!You will be amazed at the new fillings, new bread and new taste! Our sandwiches are delicious and finger-licking good. They are also the biggest in town. We use only the best meat and fresh vegetables. Our sandwiches cost only ￥5 each. When you buy one now you get another one free!