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1、《國際商務(wù)英語》 試卷1 班級(jí) 學(xué)號(hào) 姓名 題次 一 二 三 四 五 總分 標(biāo)準(zhǔn)分 25 15 35 15 10 100 得分 得分 Part I. Choose the best answer: （25 points） 1. To win customer loyalty, many companies have a code of _______, or set of rules, for c

2、ustomer care. ( ) A. service B. goods C. practice D. law 2. Many well-known companies are _____, these are companies which operate in a number of countries. ( ) A. parent company B. subsidiaries

3、 C. holding company D. multinationals 3. Business people often have to travel a lot. They have to plan an _____ for a foreign business trip to make good use of their time. ( ) A. colleagues B. VD C. ID card D. itinerary 4. Sometimes companies realize that not

4、 achieving their _____ or objectives effectively, that is, they are not getting the results they need. ( ) A. goals B. strategy C. a SWOT analysis D. troubleshooting 5. Retailers buy goods directly from the manufacturer or from a wholesaler, and make their income fro

5、m the _____, or difference, between the price they pay for the goods and the price they sell the goods _____ the consumer. ( ) A. market, at B. retail outlet, to C. margin, at to D. margin, at 6. A good advertisement, which brings the product to the public’s attention, sho

6、uld describe these_____. ( ) A. customer profile B. products C. the benefits of the product D. USPs 7. _____, that is your professional position, and achievement, doing something well, can be important.

7、 ( ) A. motivation B. status C. statue D. interview 8. Some companies really value their employees and see them as the company’s main______. ( ) A. mass B. assess C. asset D. appraise 9.

8、 In a period of _____, many businesses suffer, their profits fall and they have to make cuts. A. unemployment B. trend ( ) C. taxes D. economic recession 10. Profit _____ the costs associated with preparing the goods for sale is called __

9、___profit. ( ) A. plus, gross B. minus, gross C. multiplied by, net D. divided by, gross 11. Annual reports include profit and loss accounts which show _____, or the total sum of money which is coming into the company.

10、 ( ) A. turnover B. turnoff C. turning D. turnout 12. Market research shows that many consumers are _____, they expect the companies they buy from to behave responsibly. ( ) A. ethical consumers B. spending power C. environment D. eth

11、ical policy 13. If large companies do not pay small companies within 30 days, the small companies will soon be able to charge _____. ( ) A. debts B. interest C. credit D. payment 14. I’m sorry, I made a mistake. It says $500. That’s wrong, it

12、 should be $400. I didn’t mean to _____ you. ( ) A. pay B. overcharge C. make payment D. charge 15. Companies know that good practice involves _____ good working conditions. ( ) A. provide B. provi

13、ding C. to provide D. provided 16. _____ they get paid a fair price for their coffee, _____ they face bankruptcy. ( ) A. Both…and B. Neither…nor C. either…or D. Both…or 17. All companies try to gain the biggest _____ possible, and compete aggressively with their

14、 main competitors to do this. ( ) A. open market B. global market C. market share D. market leader 18. The Coca-Cola Company has floated 49.9% of the new company’s shares on the London _____, and has retained 51.1% of the shares.

15、 ( ) A. market B. stock C. stock exchange D. exchange 19. Many_____, (people who use their money to earn more money), choose foreign or offshore bank accounts because they are tax-free. （ ） A. debtors B. cr

16、editors C. invest D. investors 20. Car registrations _____ from about 11.2 million in 1993 to about 12.8 million in 1996. ( ) A. rise B. decline C. raised D. rose 21. In reply we are glad to info

17、rm you that we can provide you _____ 8000 tons of half dried prune before the end of August. ( ) A. at B. of C. to D. with 22. Sales of home furnishings showed the biggest decline, with a _____ of 1.6% over the half year and 7.1% in the s

18、econd quarter. ( ) A. fall B. rise C. increase D. rose 23. Most people work because they need to earn a _____, but money is not the only motivation. ( ) A. salary B. money C. j

19、ob D. achievement 24. Many companies understand that their responsibility includes _____ their business in an ethical way and in ways that help to preserve the environment. ( ) A. conduct B. conducting C. conduct

20、 D. do 25. Many companies risk _____ goods which are harmful in order to make a profit. ( ) A. produces B. producing C. to produce D. produced 得分 Part II. Answer the following questions： （15 points） 1. What is a SWOT analysis? 2. What types of companies do you know

21、? (More than 3 types) 3. How to win customer loyalty? 4. How to be a good employee? 5. What factors will be considered when you choose your first job? 得分 Part III .Reading（35 points） Passage one（20 points） James Dyson, the man who launched a mu

22、lti-million pound business with a new type of vacuum cleaner, won the European Design Prize last night.(A) “I’m absolutely delighted!” said Mr. Dyson, “ to win the award for something that uses technology rather that something that just looks good!”(B) Mr. Dyson’s vacuum cleaner marked the biggest

23、 change in the battle against house dust since Hubert Cesil Booth, a Scot, invented the first “suction cleaner” in 1901. Dyson’s appliance dose not use bags to collect dust. Mr. Dyson, who trained in interior design at the Royal College of Art, invented the machine in the 1980s by converting an old

24、 vacuum cleaner using pieces of swimming pool hose. British firms turned him down so the inventor had to go to the United States and Japan to get backing. “That is the British disease I’m afraid.” He said. “We have a ‘can’t do ‘ attitude, whereas many of our competitors are much more aware of the i

25、mportance of innovation.” But he also had to fight in the American courts to stop others stealing his idea.( C) This award shows how important design is---the company had a turnover of zero pounds three years ago and has a turnover of 100 million pounds today. 1. What did Dyson win and why?(3poi

26、nts) 2. What is the difference of Mr. Dyson’s inventions comparing with others?(2 points) 3. Where did Dyson get backing for his invention? Why didn’t he get it in Britain? (3 points) 4. Translation the underlined sentences :( 4points each, 12 points in total) A.

27、 B. C. Passage Two (15 points) Francise Sales, the new managing director of Anglo-French Garments (AFG) announced yesterday that the company is going to make 1)_____ in Western Europe and close its two factories in Lyons and Liverpool in order to relocate to Eastern Europe. M

28、me Sales said that there were big disadvantages of the company in Western Europe and bid advantages for it in Eastern Europe. She said she was very worried about 2)_____ .She predicted that Western Europe is moving towards a long period of 3)_____ and said that increasing demands from Europe governm

29、ent for higher taxes “is going to make it worse not better”. In contrast, the economy of Eastern Europe is quite strong at the moment. City analyst stressed the advantages for AFG in moving to Eastern Europe. George Lukacs of NY Corp. said that AFG is moving to Eastern Europe to take advant

30、age of 4)_____, because it costs a lot less to employ people there than in Western Europe. Fredrick Larsen of London Bank said AFG is moving because of the greater availability of raw materials in Eastern Europe where it is easier to find workers. Carolyn Martin of Euro Bank said she though

31、t that the most important factor in AFG’s decision is 5)_____: most of their cotton comes from Russia and neighboring countries. Lukacs and Larsen both said that they thought other firms are unlikely to follow AFG to Eastern Europe. Larsen said this is unlikely to start a trend. However, Martin was

32、not as sure as the other two. 1. Complete the article with a word or phrase from the following.(5 points) A. labor costs B. trend C. the state of the economy D. cuts E. taxes F. economic recession G. availability of labor H. availability of raw materials 2. Answer the following question

33、s (2 points each, 10 points in total) 1) Where are AFG’s two Europe factory located? 2) Where will their new factory be? 3) Why did Mme Sales say the company is moving? 4）Is each of the three analysts really certain of what she/he is saying? 5）Do the three analysts agree with

34、each other? 得分 Part IV. Give a sales presentation on your product (what product will be presented is up to you) (15 points) 得分 Part V. Translation into Chinese (10 points) Many everyday brands which are used by people in

35、almost every country can have varying price throughout the world. Some of the variations in price are due to differences in exchange rates, some are due to the differences in local raw materials and production or shipping costs and some are due to variation in taxes. However, the wide variatio

36、n in prices for some brands cannot be explained by these factors and it may be that multinational companies are charging what they think the market will bear. 標(biāo)準(zhǔn)答案 I. Choose the best answer: （25 points） 1. -5 CDDAC 6-10 DBCDA 11-15 AABBB 16-20 CCCDD 21-25 DAABB II.Answer th

37、e following questions（15 points） 1. What is a SWOT analysis? A SWOT analysis refers to strengths, weaknesses, opportunities and threats. 2. What types of companies do you know?(more than 3 types) listed company, multinational company, limited company, parent company(三個(gè)就得滿分) 3. How to win cu

38、stomer loyalty? Quality goods, superior after-sale service, customer care ( 兩個(gè)就得滿分) 4. How to be a good employee? Loyal to company, hard-working, good communications ( 兩個(gè)就得滿分) 5. What factors will be considered when you choose your first job?(more than 2 factors) enjoy one’s work, salary

39、, opportunity, training ( 兩個(gè)就得滿分) III. Reading（35 points） Passage One （20 points） 1.James Dyson, the man who launched a multi-million pound business with a new type of vacuum cleaner, won the European Design Prize last night. 2. Dyson’s appliance dose not use bags to collect dust. 3. Briti

40、sh firms turned him down so the inventor had to go to the United States and Japan to get backing. 4. A. James Dyson憑著他的新發(fā)明—真空吸塵器做成了幾百萬英鎊的生意，于昨晚獲得了歐洲設(shè)計(jì)獎(jiǎng) B. James Dyson說：我太高興了，因?yàn)椋ㄕ婵瘴鼔m器）不僅僅是憑著漂亮的外殼，而是憑著所使用的技術(shù)獲獎(jiǎng)。 C. “我們英國人有一種“我們做不了”的態(tài)度，而我們的競(jìng)爭(zhēng)對(duì)手大多能夠充分認(rèn)識(shí)到創(chuàng)新的重要性。” 不過，同時(shí)他也不得不在美國的法院與那些盜用他的版權(quán)的人打官司。

41、Passage Two (15 points) Francise Sales, the new managing director of Anglo-French Garments (AFG) announced yesterday that the company is going to make 1)_D__ in Western Europe and close its two factories in Lyons and Liverpool in order to relocate to Eastern Europe. Mme Sales said that the

42、re were big disadvantages of the company in Western Europe and bid advantages for it in Eastern Europe. She said she was very worried about 2)_C___ .She predicted that Western Europe is moving towards a long period of 3)_F___ and said that increasing demands from Europe government for higher taxes “

43、is going to make it worse not better”. In contrast, the economy of Eastern Europe is quite strong at the moment. City analyst stressed the advantages for AFG in moving to Eastern Europe. George Lukacs of NY Corp. said that AFG is moving to Eastern Europe to take advantage of 4)__A___, becau

44、se it costs a lot less to employ people there than in Western Europe. Fredrick Larsen of London Bank said AFG is moving because of the greater availability of raw materials in Eastern Europe where it is easier to find workers. Carolyn Martin of Euro Bank said she thought that the most impor

45、tant factor in AFG’s decision is 5)__H__: most of their cotton comes from Russia and neighboring countries. Lukacs and Larsen both said that they thought other firms are unlikely to follow AFG to Eastern Europe. Larsen said this is unlikely to start a trend. However, Martin was not as sure as the ot

46、her two. 1. 1)_D__ 2)_C___ 3)_F___ 4)__A___ 5)__H_ 2. 1.)in Lyons and Liverpool 2) Eastern Europe 3.)Mme Sales said that there were big disadvantages of the company in Western Europe and bid advantages for it in Eastern Europe. 4.) NO 5.) NO IV.Give a sales presentation on you

47、r product(what kinds of product will be presented is up to you ) ：（14 points） 要求：不少于80字，其中要包含產(chǎn)品名稱，價(jià)格，產(chǎn)品對(duì)用戶的好處，以及產(chǎn)品的主要特點(diǎn)。50-80字扣2分，50字以下扣4分，單詞拼寫錯(cuò)誤扣0.5分，語法錯(cuò)誤扣1分，句型錯(cuò)誤扣2分。 V. Translation ( 10 points ) 幾乎每個(gè)國家使用的日用的很多品牌在全世界范圍內(nèi)有著不同的價(jià)格。價(jià)格的不同有些是因?yàn)閰R率的不同而造成的，有些是因?yàn)楫?dāng)?shù)卦牧系牟町?，有些是因?yàn)樯a(chǎn)或運(yùn)輸成本，有些是因?yàn)槎愂盏牟煌鸬?/p>

48、。 然而，有些產(chǎn)品在價(jià)格上的很大不同不能用上面所提到的那些原因來解釋，而有可能是因?yàn)榭鐕疽罁?jù)他們自己認(rèn)為當(dāng)?shù)厥袌?chǎng)所能承受的價(jià)格而進(jìn)行開價(jià)。 《國際商務(wù)英語》試卷2 班級(jí)_____________學(xué)號(hào)_____________姓名________________ 題次 一 二 三 四 五 六 總分 標(biāo)準(zhǔn)分 30 10 10 10 15 15 90 得分 I. Choose the correct answer (30%) 1. Fifty cases of Green Tea

49、you sent us were found to be badly damaged. This was apparently attributable to _____ packing.(????? ) A. inferior?????????????????????????????? B. superior C .faulty???????????????????????????????? D. mistake 2. They intended to lower the cost of products. ________ they did not s

50、ucceed in reducing the package cost. 　　A. Therefore B. And 　　C. Furthermore D. However 3. ________ your request, we have sent the samples to you by air. A. In compliance to B. Compliance with C. In comply with

51、D. In compliance with 4. It is our ________ to do business on CIF basis. 　　A. usual way B. usual practice C. common practice D. general practice 5. The buyer suggested that the packing of this article ________ improved. 　　A. be B. must have been 　　C. w

52、ould be D. had to be 6. We were warmly welcomed ________ we entered the room. 　　A. where B. unless C. until D. as soon as 7. Whoever submits an application earliest ________ the right to be interviewed first. 　　A. had B. have had

53、 C. has D. have 8. It is ________ good chance ________ we mustn’t miss it. A. so / that B. so a / that C. such / that D. such a / that 9. ________ people involved, ________ the new procedures could be implemented. A. The fewer / the ear

54、lier B. Fewer / earlier C. The less / the earlier D. Less / earlier 10. ________ do you think we should interview for the newsletter? A. Who B. Whoever C. Whom D. Whomever 11. .We trust you will do your best to have this matter

55、_____ right away.(????? ) A. settle???????????????????????????B. to settle C .settling?????????????????????????D. settled 12. Ms. Hansen is ________ than the office manager she replaced. A. much more businesslike B. many more businesslike C. much more business like D. much

56、 business like 13. Mr. Sims has been ill, but we expect him ________ by next month. A. to be well B. well C. to be good D. good 14. We are looking forward to _____ your L/C for Order No 123.(????? ) A. receive??????????????????????????????? B. receivin

57、g C .be received??????????????????????????? D be receiving 15. Alex works harder than ________ in the office. A. everyone else B. anyone else C. everyone D. anyone 16. By joint efforts we can _____ both friendship and business.(????? ) A. increase????????????

58、????????????B .promote C. expand????????????????????????? D .extend 17. We _____ you for the special offer you send us.(????? ) A. thank????????????????????????????????? B .appreciate C. be grateful??????????????????????????? D. be indebted 18. No one made more profit in that transac

59、tion than ________ . A. her B. them C. he D. him 19. Because of air pollution being greatly reduced, this city is still ________ . A. a good place to live in B. lived as a good place C. lived in as a good place D. a good place to live 20. Mr. Ho

60、ward, ________ his study of the situation, was ready to talk about it when I arrived. A. completed B. having completed C. had completed D. being completed 21. This is our best price, _____ which we have concluded many orders with other buyers in your city.(????? ) A

61、. on????????????????????????????????????? B. for C. by????????????????????????????????????? D. at 22.As it involves only a small _____, we hope you will have no difficulty on promotion.(????? ) A .quality????????????????????????????????? B figure C. quantity??????????????????????????

62、?????? D .number 23.Our payment terms are _____, irrevocable letter of credit for the full invoice value.(????? ) A. confirmed???????????????????????????????? B. combined C. committed???????????????????????????????? D. completed 24..Since the premium varies with the scope of _____ ，extra

63、 premium is for buyer’s account, should additional risks be covered?(????? ) A. assurance???????????????????????????????? B .insurance C. business????????????????????????????????? D .enterprises 25.Please see to it that the goods we ordered are shipped as soon as the covering letter of cr

64、edit _____ you.(????? ) A. gets?????????????????????????????????????? B. comes C. arrives??????????????????????????????????? D. reaches 26. According to the shipping _____ it will be impossible for us to ship the goods in October.(????? ) A. schedule???????????????????????????????????B

65、timetable C plan??????????????????????????????????????? D scheme 27.This offer is firm, subject to your immediate reply _____ should reach us not later than the end of this month.(????? ) A. it??????????????????????????????????????? B. they C. what??????????????????????????????????

66、?????D. which 28. .We shall advise you by cable as soon as the goods _____.(????? ) A. will ship????????????????????????????????? B. will be shipped C. ship?????????????????????????????????????? D .are shipped 29.We cannot _____ present entertain any fresh orders for Younger Brand Men's Shirts.(????? ) A of?????????????????????????????????????????? B. at C. to??????????????????????????????????????????D. for 30._____ you like other items, kindly let us know and we shall be only t