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1、【精品文檔】如有侵權(quán)，請聯(lián)系網(wǎng)站刪除，僅供學(xué)習(xí)與交流 【牛津譯林版】必修四：Unit1 Advertising Word power教案 .....精品文檔...... M4U1 Period3 Word power 一【設(shè)計思想】 本堂課是以介紹構(gòu)詞法知識為主的詞匯教學(xué)課。詞匯是語言基礎(chǔ)知識的重要組成部分，構(gòu)詞法能幫助學(xué)生提高掌握詞匯的效率，有助于對學(xué)生的基礎(chǔ)知識和基本能力的培養(yǎng)。但需要注意的是，強調(diào)基礎(chǔ)知識指的是語言知識的靈活運用，而非拘泥于一條條的規(guī)則，必須結(jié)合具體語境。教師在語境中教學(xué)，學(xué)生在語境中學(xué)習(xí)，語境中運用。 二【教學(xué)目標】 1. Get

2、to learn that some words are divided by adding suffixes and prefixes to the root words. 2. Learn more words and expressions related to sales and marketing. 3. Enlarge our vocabulary by thinking about more words that are created by adding suffixes and prefixes. 三【教學(xué)重難點】 1. 1. How to make th

3、e students use this skill freely to solve some problems. 2. 2. Enlarge the students’ vocabulary by learning some words about sales and marketing. 四【教學(xué)環(huán)節(jié)】 【課堂導(dǎo)入】 Step1: Lead-in Suppose you are Li Yang, and you wish to produce a new kind of electrical dictionary(電子詞典), what preparations should y

4、ou make in order to attract most customers? Technology Market research（市場研究/調(diào)查） Advertisements 【預(yù)習(xí)檢查】 Blank-filling: Ask students to fill in the blanks with the derivatives of the given words. The short passage is related to the reading passage. ____________ (advertise) are an important part

5、 of life. They use lots of ___________ (attract) pictures and __________ (excite) languages to sell products or services. _____________(general) speaking, there are two main types:___________ (commerce) ads and PSAs. They do not always tell you the ___________ (true). We should be ____________(ca

6、re). Question: How are these new words formed? 【課堂教與學(xué)】 Step 2: Words-matching 1. Ask students to read the passage at P7 and list these words in blue. Then, ask students to match the words with their Chinese explanation to make sure they understand these words and expressions. 2. Filling the b

7、lanks by using the words which have been referred to. Before a company starts making a new p_______, they must collect and study information about what people want and need. So, they do m__________. The boss of the company needs a lot of information about the s_________ of the product. So, the s___

8、________, led by a sales/marketing manager, will present the information from their market research to the boss. The company can then choose the right product to produce, the one which is expected to be most popular with c_________. One of the most important pieces of information is the m__________

9、----- the percentage of a market that the company has. Also important are the s_________ ----- the amount which they think they will sell in a future period. If they want to become the m__________, the company must ensure that their product is of h________. Once the product goes on the market, its s

10、________ ----- the amount which has been sold ----- should be reported every day, so the company can check the progress of their product. Step 3: Attention 1. When the new product is produced after the market research, we still need design some helpful, exciting and attractive advertisements so th

11、at the advertisements can help us excite the readers and attract more customers to buy the product. Question: What’s the relationship between these two different colored groups? 2. More examples (1)This book is of great help, that is to say, it is very __________. (2)I don’t think it has any us

12、e, that is to say, I think it is _________. (3) The message is very valuable. That is to say, it is of great __________. (4) The old man is in good health.----He is ____________. (5) Drunk drivers are a great danger to people on the road. that means they are __________ drivers. Step 4: Create a

13、djectives from nouns and adjectives Tell students that an English word can have several derivatives, some of which are formed by adding suffixes to the nouns and adjectives. Step 5: Competition 1. Encourage Ss to think more words that are created this way. Which group can win ? (The group that

14、has the most words wins.) 2. Have Ss finish the exercise in Page 6 3. Conclusion: The situations that can use adjectives: Situation one: a, an, the, some + adj. + n. Situation two: be + adj. + prep. Situation three: link verbs + adj. Situation four: adj.+ -er, more +adj. Situation five: the

15、+ adj. Situation six: 主語補足語 Situation seven: 賓語補足語 4. Finish the related task The Eagles and the Kangaroos are two very _______ (popularity) teams in our town. We were ______(excite) about the competition between them. The competition looked _____(heat), which made us _______ (curiosity) about t

16、he result. In the end, the Eagles won the competition. However, the Eagles thought the result ______ (satisfy) and went home ________ (disappoint) and sad. Anyway, no matter what the result was, it was a ______ (fantasy) competition, because the competitive spirit of them attracted all of us, both t

17、he ______ and the old. Step 6: A Word puzzle The students are encouraged to finish the word puzzle with the help of the given words. And they can have fun at the same time. 【課堂鞏固】 Do Ex. C on P7. using the words we’ve just learned. 【知識小結(jié)】 Conclusion: The situations that can use adjective

18、s: Situation one: a, an, the, some + adj. + n. Situation two: be + adj. + prep. Situation three: link verbs + adj. Situation four: adj.+ -er, more +adj. Situation five: the + adj. Situation six: 主語補足語 Situation seven: 賓語補足語 【提升與拓展】 Language points 1. be tired of =be sick of 對------厭煩(P

19、6) She has become tired of doing such things.這樣的事,她她已經(jīng)干厭了. be tired out = be worn out 累壞了 The work tired me out .這工作使我精疲力竭. She was tired out by the journey. 這次的旅行把她累壞了. be tired with =be tired from 因為------而疲勞 feel tired / his tired voice / her tired look / her tired feet tiring jobs/ tirin

20、g work/ boring speech It feels like rain/ snow 2. discount 作名詞,(可數(shù)或不可數(shù)),意為”折扣”,”減價” (P6) These goods sell at a discount. 這些商品打折出售. at a 10% discount 打九折 They allowed us ten percent discount off/on the prices of goods. 他們給我們按貨價打九折. discount:作動詞,意為”打折扣”,”認為不重要””對------不全信” They discount

21、 twenty percent. 他們打八折. His rich experience is not to be discounted.他的豐富經(jīng)驗不可小看. 【課后預(yù)習(xí)】 預(yù)習(xí)課本P8-11的內(nèi)容，了解直接引語與間接引語的用法，并且思考他們之間應(yīng)該如何轉(zhuǎn)換。 五【板書設(shè)計】 M4U1 Word power What part of speech are these words? famous, fantastic, beautiful, attractive adjectives 六【家庭作業(yè)】 1. 復(fù)習(xí)本節(jié)課所學(xué)內(nèi)容。 2. 教師根據(jù)教輔資料自行安排家庭作業(yè)