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1、 1948 Founded 1958 100 Million Hamburgers are sold 1961 Created M Logo 1962 First indoor seating第1頁/共11頁 1967 Goes international 1972 Value - 1 billion 1996 McDonalds .com launched第2頁/共11頁 1990 1st McDonalds in Shenzhen 2008 1000th Restaurant in China 2010 Offer visitors free Wi-Fi第3頁/共11頁creatcreat

2、ededHowHowWhoWhoMcDonaldsMcDonalds第4頁/共11頁The business began in 1940, with a restaurant opened by siblings Dick and Mac McDonald in San Bernardino, California.Their introduction of the Speedee Service System in 1948 established the principles of the modern fast-food restaurant.Dick and Mac McDonald第

3、5頁/共11頁Ray Kroc (1902.1.14-1983.1.14)“ The father of the McDonalds, the fast-food giant ”Ray Kroc made a living by selling for 30 years.At the age of 52, he thought that the most two important elementsof restaurant industry are cheap and clean,and thus .第6頁/共11頁In 1961, Kroc finally persuaded the Mc

4、Donald brothers to transfer the restaurant to himself with the price of $2.7 millionDick and Mac McDonaldRay Kroc第7頁/共11頁In 1963, in McDonalds stores , each door s neon light tubes are identified with sales of more than 100 million hamburgers;In the same year, a clown dressed in red clothes and yell

5、ow vest ,Ronald McDonalds showed up officially.Ronald McDonalds 第8頁/共11頁Ray Kroc built the kingdom of the worlds largest fast food, McDonaldsUnder the strict system of management, in 1968, Krocs McDonalds developed to 1000 stores.By the year of 1978 ，the amount reached to 5000.After over 40 years development, McDonalds has nearly 30 thousand stores in 114 countries and regions around the world, becoming one of three major brands with Marlboro, Coca-Cola.第9頁/共11頁Members YangWanWan(楊灣灣) LiXueMei(李雪梅) LiChang（李唱） ZhaoMin(趙敏) ZhangXin(張昕) ShengJinXiu(盛錦銹)第10頁/共11頁感謝您的觀看！第11頁/共11頁