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1、 Module 4　Unit 1　Advertising 課文鞏固 　　用本單元所學要點填空。 An ad campaign is an organized programme of advertisements 1.　　　　　　(用各種各樣的廣告)to reach a particular audience. In an ad campaign,you have the chance to advertise using different kinds of media 2.　　　　　　　　　(包括報紙、雜志和電視等).When starting a successful campa

2、ign, you must 3.　　　　　　　　　(心里想好目標和受眾)and consider the following. Firstly, 4.　　　　　　　　　(尤其重要)to determine the audience you want to reach 5.　　　　　　　　　(為了能創(chuàng)造)the right message for the right people. Secondly,you should try to 6.　　　　　　　　　(迎合受眾將作出反應的方法). Lastly,to determine what approach you want to use to 7

3、.　　　　　　(傳達你的信息)when 8.　　　　　　(拼湊)an ad campaign is also of great importance. The way you choose to advertise should 9.　　　　　　(主要取決于) your target audience.? 答案　 1.using various kinds of ads　2.including newspapers,magazines and televisions,etc　3.have a clear goal and target audience in mind　4.it is ex

4、tremely important　5.so that you can create　6.appeal to the way the audience will react　7.get your message across　8.putting together　9.depend mainly on 單元話題寫作 閱讀下面一則廣告,按照要求完成寫作任務。 EIL International English Summer Camp Volunteer Wanted EIL was founded in Britain in 1936 with the fundamental aim

5、 of international understanding “Learn to live together by living together”. Requirements:Over 16;a good knowledge of English;outgoing;working well with children between 7—12 Activities:Language study, outdoor recreation and travel Campers:Students from different countries Camp site:Mount Wuyi,

6、Fujian Time:July 26—August 9 Application deadline:July 15, 2018 If interested, please e-mail to info@eiluk.org. 假設你是李華,這則廣告引起了你的興趣,請用英文寫一封自薦信。 要點如下: 1.對夏令營主題的理解; 2.根據(jù)招聘要求自我介紹; 3.參加夏令營的目的。 注意: 1.信的開頭和結尾已為你寫好,不計入總詞數(shù)。 2.詞數(shù) 150左右。 Dear Sir, I’m Li Hua from Fujian. ?

7、 ? ? ? I am looking forward to you

8、r early reply. Sincerely yours, Li Hua [寫作導寫] 1.確定文體和表達的口吻 本文是應聘的自薦信,為應用文寫作,表達時要以第一人稱為主。 2.統(tǒng)籌時態(tài) 這是一篇自薦信,所以全文中心時態(tài)為一般現(xiàn)在時態(tài)。 3.推敲要點表達方法 (1)表達應聘志愿者的自薦信時,可以借鑒以下句子: ①I’ve　　　 your advertisement, and the aim of this activity has 　　　me greatly.? ②Therefore I 　　　 myself to you without 　　　.? ③I am l

9、ooking forward to your early　　　.? (2)可能用到的詞匯: ①毫不猶豫　　　　　? ②說英語很流利　　　　　? ③7到12歲的孩子　　　　　? ④一種雙贏的活動　　　　　? 4.確定要點表達順序和段落結構 本文可以分三段。 第一段,對夏令營主題的理解和應聘的目的。(I think it instructive to learn to 　　　 　　　 by living together.)? 第二段,根據(jù)招聘要求自我介紹。(　　　a boy of 17, I am 　　　. I speak English 　　　. )? 第三段,期待早日得到

10、答復。(I am looking forward to your early reply.) 5.范文填空 Dear Sir, I’m Li Hua from Fujian. I’ve read your advertisement, and the aim of this activity (1) 　　　　　　(給我留下了深刻印象).I think it instructive to learn to live together by living together. It is a good opportunity for (2) 　　　　　　(獨生子)like me to lea

11、rn to share and work together. Therefore I recommend myself to you without hesitation.? As a boy of 17, I am outgoing. I (3) 　　　　　　(英語學得好)at school and speak English fluently. What’s more, I have experience of working well with children aged from 7 to 12, and (4)　　　　　　(喜歡戶外活動).I think it is a kind

12、of win-win activity. For one thing, I can help (5) 　　　　　　(照顧孩子).For another thing, I can improve my English, make more friends, and (6) 　　　　　　(豐富我在暑假期間的生活).? I am looking forward to your early reply. Sincerely yours, Li Hua 答案　 3.(1)①read;impressed?、趓ecommend;hesitation?、踨eply (2)①without hesi

13、tation?、趕peak English fluently ③children aged from 7 to 12　④a kind of win-win activity 4.live together;As;outgoing;fluently 5.(1)has impressed me greatly　(2)the only child (3)do well in English　(4)enjoy outdoor activities (5)take care of the children　(6)enrich my life during the summer vacation

14、 教師備用　話題微寫作 【寫作要求】 用本單元所學知識翻譯下列句子, 并按照邏輯連成短文。 1.隨著廣告業(yè)的發(fā)展, 人們從廣告中受益更多, 尤其是年輕人。 With the development of advertising, people benefit more from it, especially the youth. 2.在某些方面, 有些廣告充滿智慧, 人們對此非常滿意。 In some aspects, some advertisements are full of intelligence, with which people are pleased.

15、3.盡管它們很吸引你, 但并不是所有的內容都是真實的。 Even though they appeal to you, not all the contents are true. 4.你應該小心不要被說服買一些過時的便宜貨。 You should be careful not to be persuaded to purchase some out-of-date bargains. 5.這些廣告使用一些把戲, 目的是敦促你和大公司做生意。 These advertisements use some tricks, which aim to urge you to deal w

16、ith big corporations. 6.我們應該保持清醒的頭腦, 否則就會上當受騙。 We should keep a clear head, or we will fall for them. 【參考范文】 With the development of advertising, people benefit more from it, especially the youth. In some aspects, some advertisements are full of intelligence, with which people are pleased. Even

17、 though they appeal to you, not all the contents are true. Besides, you should be careful not to be persuaded to purchase some out-of-date bargains. Because these advertisements use some tricks, which aim to urge you to deal with big corporations. Personally, we should keep a clear head, or we will

18、fall for them. 單元詞匯拓展速記 1.以后綴“-th”結尾的名詞 ①youth n.年輕人,青年 ②truth n.真理,真情 ③width n.寬度 ④growth n.生長 2.“v.+in”短語集錦 ①believe in相信 ②put in插話 ③bring in引入;提出 ④give in讓步,屈服 3.“v.+for”短語一覽 ①head for 前往 ②search for 尋找,查尋 ③stand for 代表 4.“for+n.”短語大團圓 ①for sale出售 ②for free免費 ③for short簡稱 ④for fun開玩笑地 5