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1、Module 4　Unit 1　Advertising 課文與語法填空 　　根據(jù)課文內(nèi)容,在空白處填入1個適當(dāng)?shù)膯卧~或括號內(nèi)單詞的正確形式。 Advertisements,which often use words and pictures to persuade people into　1　(buy)a product or service,or believing in an idea,play　2　important part in our lives. There are two main types of advertisements. One is called commer

2、cial advertisements,which someone has paid for to advertise a product or　3　(serve). But they don’t tell　4　(custom)the complete truth.? The other one is called PSAs,　5　use attractive and clever language, but they are made　6　(serve)the public. They aim　7　(teach)us and help us lead better lives. There

3、 are even PSAs to teach us　8　to live healthy lives. Our government has been using them to educate people for many years.? In my opinion,when　9　comes to advertisements,we must all use our　10　(intelligent)and not be a slave to them.? 1.　　　2.　　　3.　　　4.　　　5.　　　? 6.　　　7.　　　8.　　　9.　　　10.　　　? 答案 1.buy

4、ing　考查非謂語動詞。介詞into后面接v.-ing形式。persuade sb. into doing sth.“說服某人做某事”。 2.an　考查冠詞。play an important part in...“在……中起重要作用”。 3.service　考查詞性轉(zhuǎn)換。和前面的product并列,or后面應(yīng)該接名詞。為產(chǎn)品或服務(wù)登廣告。 4.customers　考查名詞的數(shù)。此處是泛指“顧客們”。 5.which　考查非限制性定語從句。關(guān)系代詞which指代的是前文的PSAs,且在從句中作主語。 6.to serve　考查動詞不定式。不定式作主語補(bǔ)足語。 7.to teach　

5、考查動詞不定式。本句中的不定式作賓語。aim to do sth.力求做某事。 8.how　考查“疑問詞+不定式”作賓語。教我們怎樣過健康的生活。 9.it　考查固定短語。when it comes to...“當(dāng)談及……;當(dāng)說到……”。 10.intelligence　考查詞性轉(zhuǎn)換。此處應(yīng)該是名詞“智力”。 課文與短文改錯 根據(jù)課文內(nèi)容,對下面材料進(jìn)行修改。文中共有10處語言錯誤,每句中最多有兩處。錯誤為單詞的多詞、少詞或錯詞。 The target audience is high-school teenagers. Our main aim is discourage y

6、oung people from smoke. Our research shows that young people care for their health and future. We will educate them about the bad physically effects of smoking and what smoking affects those people around them. We will explain all the advantage of not smoking, such as saving money can then be spent

7、on other things. Our interviews also indicate that young people are concerning about what is cool and what their friends like. We will show how smoking is not cool and attractive, because it makes people smell terribly, and gives them bad teeth, skin and fingernails. 答案 The target audience is hig

8、h-school teenagers. Our main aim is ∧to discourage young people from smokesmoking. Our research shows that young people care forabout their health and future. We will educate them about the bad physicallyphysical effects of smoking and whathow smoking affects those people around them. We will explai

9、n all the advantageadvantages of not smoking, such as saving money ∧that/which can then be spent on other things. Our interviews also indicate that young people are concerningconcernedabout what is cool and what their friends like. We will show how smoking is not cool andor attractive, because it ma

10、kes people smell terriblyterrible, and gives them bad teeth, skin and fingernails. 1.is后加to　考查非謂語動詞。由上下文可以得知是動詞不定式作表語。 2.smoke→smoking　考查非謂語動詞。介詞后面要用動名詞形式。 3.for→about　考查動詞短語的搭配。care for“照顧;喜歡”;care about“擔(dān)心,關(guān)心”,由上下文可以推知用介詞about。 4.physically→physical　考查形容詞的用法。形容詞修飾名詞。 5.what→how　考查賓語從句。分析句子結(jié)構(gòu)

11、可知,賓語從句中缺少方式狀語,所以what改為how。 6.advantage→advantages　考查名詞的數(shù)。由上文的all可以推斷是用可數(shù)名詞的復(fù)數(shù)形式。 7.money后加that/which　考查定語從句。先行詞是money,且在從句中作主語,不能省略關(guān)系代詞that/which。 8.concerning→concerned　考查固定短語搭配。本短語是be concerned about“對……感到擔(dān)憂”,concerning是介詞,表示“關(guān)于”。 9.and→or　考查并列連詞的用法。上下文顯示應(yīng)該是“或者”。 10.terribly→terrible　考查形容詞的用

12、法。上文的smell是連系動詞,故后面用形容詞作表語。 話題知識與寫作 用本單元所學(xué)詞匯和句式結(jié)構(gòu)翻譯句子。 1.現(xiàn)如今,廣告業(yè)發(fā)展得很快。(advertising) ? 2.廣告的目的是說服你購買某些東西或接受某種服務(wù)。(be meant to) ? 3.廣告為我們提供很多有用的生活方面的信息。(provide...with...) ? 4.一些精心設(shè)計的廣告有吸引人的畫面,所以很受消費者的歡迎。(appeal to) ? 5.你應(yīng)該小心,不要買一些過時的便宜貨。(bargain) ? 6.一些不誠實的廣告的目的是騙取顧客的錢財。(advertisement;

13、cheat) ? 【聯(lián)句成篇】　把以上句子聯(lián)成短文,要求銜接連貫、過渡自然。 ? ? ? ? ? ? 答案 1.Nowadays,advertising is developing fast. 2.It is meant to persuade you to purchase something or accept some service. 3.Advertisements can provide us with much useful information about our life. 4.Some well-designed advertisements

14、 appeal to people with their attractive pictures,thus making them popular with consumers. 5.You should be careful not to buy some out-of-date bargains. 6.The aim of some dishonest advertisements is to cheat the customers out of their money. 【參考范文】 Nowadays,advertising is developing fast and it i

15、s meant to persuade you to purchase something or accept some service.Advertisements can provide us with much useful information about our life,of which some well-designed advertisements appeal to people with their attractive pictures,thus making them popular with consumers.You should be careful not

16、to buy some out-of-date bargains.Because the aim of some dishonest advertisements is to cheat the customers out of their money. 單元詞匯拓展速記 單詞積累 1.“建議”高頻詞小結(jié) ①advise 建議;忠告 ②suggest 建議,提議 ③recommend 建議;推薦 ④propose 建議,提議 2.“欺騙”法多多 ①fool vt. 欺騙,愚弄 ②cheat vt. 欺騙,作弊 ③deceive vt. 欺騙,行騙 3.后綴“-wid

17、e”表示“遍及” ①nationwide 全國范圍的 ②countrywide 全國范圍的 ③worldwide 全球范圍的 4.“引人注目的,吸引人的”高頻詞 ①appealing 吸引人的 ②attractive 吸引人的 ③charming 迷人的,可愛的 ④eye-catching 引人注目的 ⑤absorbing 吸引人的 ⑥fascinating 吸引人的5.“傻的”高頻詞 ①foolish 傻的,愚蠢的 ②silly 愚蠢的 ③stupid 愚蠢的,笨的 ④dull 呆滯的,遲鈍的 短語積累 1.“v.+in”短語集錦 ①believe in 相

18、信 ②put in 插入,放入 ③bring in 引入,采用;使掙到 ④let in 讓進(jìn)入 ⑤give in 讓步,屈服 2.“v.+for”短語大團(tuán)圓 ①leave for 動身去 ②head for 前往 ③fall for 上……的當(dāng) ④pay for 付……款 ⑤seek for 尋找 ⑥search for 尋找,搜尋 ⑦stand for 代表 3.“v.+sb. into doing sth.”結(jié)構(gòu)集合 ①cheat/trick/fool sb. into doing sth. 欺騙某人做某事②argue/talk/persuade sb. int

19、o doing sth. 說服某人做某事 ③force sb. into doing sth. 迫使某人做某事 ④terrify sb. into doing sth. 威脅某人做某事 ⑤frighten sb. into doing sth. 嚇唬某人做某事 ⑥panic sb. into doing sth. 使某人恐慌做某事 4.如何“勸”說某人做某事 ①urge sb. to do sth. 力勸某人做某事 ②persuade sb. to do sth. 說服某人做某事 ③advise sb. to do sth. 建議某人做某事 ④encourage sb. to do sth. 鼓勵某人做某事 5.快速“作出反應(yīng)” ①react to 對……作出反應(yīng) ②respond to 響應(yīng),回應(yīng) ③reply to 回答,答復(fù) ④make a response to 作出反應(yīng) 8