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Making a proposal about protecting intellectual property,Project,Unit 4,Have you ever downloaded a song or a film from the Internet?,Did you pay for the music or the film?,Why do you think copying films and music without permission is a crime?,It is illegal to copy intellectual property without permission. Intellectual property is protected by law.,Takes notes on the main points while you are reading an information sheet about intellectual property.,Notes for Part 1,Intellectual property—ideas: inventions, writing, artwork, symbols and designs used in business,The main idea for each part of the text:,Part 1: the definition of intellectual property,Part 2: the reasons for protecting intellectual property,Part 3: the current problem of piracy that we are facing,Part 4: the possible solutions to the problem,Read the information sheet again. Work in pairs to ask and answer questions about the information sheet. You may answer the following questions:,What does intellectual property refer to?,If a company spends a lot of money on research and development of new products, but their new products are copied, what will happen to the company?,This may lead to a big loss of money for the company and the company will probably have to stop their research and development of new products.,Do you think it necessary to protect intellectual property? Why or why not?,As consumers, what can we do to protect intellectual property?,Firstly, we must pay to download music that is protected by copyright. Secondly, we should not buy pirated CDs or download music from websites that are offering free music illegally.,Discussion,1. How many kinds of intellectual property are there?,There are two main categories— industrial property, such as inventions, trademarks and industrial designs, and copyright, which includes novels, films, music, artwork and architectural designs.,2. Why is it considered necessary to protect intellectual property rights?,If someone creates something, he or she deserves to be paid for this.,3. What are the common ways in which people affect intellectual property rights (e.g., for commercial or private use)?,Most people have copied music or video material, or downloaded it from the Internet, for private use. Some people copy material such as films to sell for commercial reasons.,4. Who are the people most likely to be breaking intellectual property laws?,People with advanced technical skills are most likely to break these laws. However, ordinary people can also break them by copying material or buying pirated goods.,5. Where will you find more information about what intellectual property is and how it can be protected?,We can find information at the UN WIPO website and the WTO website.,,,,,Language points,1. define: v. 定義,define…as… 把……定義為……,definition: n. 定義,In this dictionary 'reality' is defined as 'the state of things as they are, rather than as they are imagined to be'.,在這本詞典里,“reality”被定義為事情 所處的狀況,而不是想象的樣子。,2. apply: v. 適用; 應(yīng)用,applied: adj. [before n.] 應(yīng)用的,applied mathematics/science,應(yīng)用數(shù)學/科學,application: n. 適用; 應(yīng)用,The design has many applications.,這一設(shè)計有許多應(yīng)用之處。,apply常用短語:,apply A to B: 將A應(yīng)用于B,apply to sb./sth.: 適用于……,apply to …for…: 向……提出申請……,We should apply the theory to practice.,我們應(yīng)該把這一理論應(yīng)用于實踐。,The teaching method doesn’t apply to my students.,這種教學方法對我的學生并不適用。,I applied to the company for a job.,我向這家公司申請了一份工作。,3. deserve: v. 應(yīng)受, 值得,[+ to infinitive] They certainly deserved to win that match.,他們理所當然應(yīng)該贏得那場比賽。,I hope they get the punishment they deserve.,我希望他們得到該受的懲罰。,4. face: v. 面對,You're faced with a very difficult choice.,你面臨著一個艱難的選擇。,be faced with: 面對,__________ with a difficult situation, Arnold decided to ask his boss for advice. (2005北京春),To face B. Having faced C. Faced D. Facing,高考鏈接,5. be known as…: 被稱為……; 以……知名; 被認為是…,be known for…: 因為……而聞名,be known to sb….: 為某人所知道,He is known as a famous writer.,他作為一個著名的作家而聞名。,He is known for singing well.,他因為唱歌唱得好而聞名。,It is known to us all that he is good at writing.,=As is known to us all, he is good at writing.,=What is known to us all is that he is good at writing.,眾所周知,他擅長于寫作。,Thank you!,同學們,來學校和回家的路上要注意安全,同學們,來學校和回家的路上要注意安全,