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111 牛津高中英語(yǔ)教學(xué)設(shè)計(jì) 教　　材：牛津高中英語(yǔ)(模塊四)高一下學(xué)期 文檔內(nèi)容：教學(xué)設(shè)計(jì)—教案 單　　元：Unit 1 Advertising 板　　塊：Welcome to the unit 課堂設(shè)計(jì)指導(dǎo)思想： 本堂課以聽(tīng)說(shuō)為主，是整個(gè)單元的第一課時(shí)，是對(duì)整個(gè)單元的導(dǎo)入，應(yīng)起到引導(dǎo)學(xué)生對(duì)本單元主題即廣告業(yè)和廣告產(chǎn)生情趣。首先通過(guò)讓學(xué)生欣賞若干精彩的英文廣告以激發(fā)他們的情趣；接著通過(guò)課本提供的六張圖片讓學(xué)生初步了解廣告的基本分類及其相關(guān)目的。學(xué)生應(yīng)積極參與到上述活動(dòng)中，并在活動(dòng)中到達(dá)操練口語(yǔ)的目的；與此同時(shí)，有關(guān) “地球日”和“禁毒”內(nèi)容的公益廣告有利于培養(yǎng)學(xué)生的高尚情操和社會(huì)責(zé)任感，這也有助于達(dá)成新課程標(biāo)準(zhǔn)中有關(guān)情感態(tài)度的目標(biāo)要求。 Teaching aims: 1. To enjoy some beautiful advertisements and have a general idea of advertisements. 2. To talk about the four advertisements and get some ideas of the two main types of ads and their respective purposes. 3. To get involved in the discussion and practice spoken English. Teaching procedures: Step 1 lead-in The teacher shows the students several beautiful advertisements, among which are both commercial advertisements and public service advertisements. 【設(shè)計(jì)說(shuō)明】在我們的日常生活中，廣告隨處可見(jiàn)。教師在此處選擇了較有代表性的，貼近中學(xué)生生活的，學(xué)生喜聞樂(lè)見(jiàn)的廣告作品。以此激發(fā)學(xué)生對(duì)廣告的強(qiáng)烈興趣，調(diào)動(dòng)學(xué)生進(jìn)一步了解和學(xué)習(xí)廣告知識(shí)的積極性，為完成后續(xù)的教學(xué)任務(wù)作好鋪墊。 Step 2 Brainstorming Ask students to have a brainstorm and then answer the following two questions: 1. Where can we find these ads? 2. Why do you like these ads? 【設(shè)計(jì)說(shuō)明】讓學(xué)生通過(guò)頭腦風(fēng)暴來(lái)回答上述兩個(gè)問(wèn)題，一方面可作為進(jìn)一步的的熱身活動(dòng)，同時(shí)也可檢測(cè)學(xué)生對(duì)廣告呈現(xiàn)方式的了解，讓學(xué)生在尋找問(wèn)題答案的過(guò)程中獲得成功的喜悅。 Step 3 Observation Ask students to focus on the four advertisements on Page1. Encourage the students to form pairs and discuss the contents of each one and try to divide the four advertisements into two parts. Thus, encourage the students to pay attention to the functions of the commercial advertisements and public service advertisements. 【設(shè)計(jì)說(shuō)明】通過(guò)鼓勵(lì)學(xué)生結(jié)對(duì)討論每幅廣告畫(huà)的內(nèi)容，提高學(xué)生的觀察能力，獲取基本的廣告知識(shí)，即廣告可分為商業(yè)廣告和公益廣告兩大類，并激勵(lì)學(xué)生進(jìn)一步關(guān)注這兩類廣告的功能。另一方面，能增進(jìn)學(xué)生對(duì)社會(huì)的了解，并在此基礎(chǔ)上增強(qiáng)他們的社會(huì)責(zé)任感，有利于培養(yǎng)學(xué)生積極向上的良好的情感態(tài)度。 Step 4 Discussion and speaking Organize the students into four groups and ask each group to talk about one of the four pictures in front of the whole class. Each group should choose one representative to present their ideas to the whole class. The three questions can help the students to start the discussion. 【設(shè)計(jì)說(shuō)明】組織學(xué)生分組討論可擴(kuò)大操練面，在小組內(nèi)所有學(xué)生可各抒己見(jiàn)，學(xué)生陳述自己觀點(diǎn)的過(guò)程即練習(xí)口語(yǔ)的過(guò)程。然后各小組代表再集中本組的意見(jiàn)在全班展示，在這一過(guò)程中，不僅陳述者得到了很好的鍛煉機(jī)會(huì)，全班同學(xué)也可獲取更多有關(guān)“地球日”和“禁毒”的信息。 Step 5 More ads for you to discuss Provide the students more meaningful and interesting advertisements and encourage them to think about an appropriate slogan for each one. 【設(shè)計(jì)說(shuō)明】這一環(huán)節(jié)可作為與本課起始時(shí)導(dǎo)入環(huán)節(jié)的呼應(yīng)，可進(jìn)一步調(diào)動(dòng)學(xué)生學(xué)習(xí)廣告知識(shí)的熱情，幫助學(xué)生為下一課時(shí)的學(xué)習(xí)做好準(zhǔn)備。 Step 6 Homework Ask students to look for more information about ads and make good preparations for the reading part. The students can surf the net if they have access to it. 【設(shè)計(jì)說(shuō)明】鼓勵(lì)學(xué)生利用網(wǎng)絡(luò)等有效學(xué)習(xí)資源了解更多有關(guān)廣告的知識(shí)，在鞏固本堂課所學(xué)內(nèi)容的同時(shí)，為下一堂課鋪設(shè)平臺(tái)。 111