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1、,Unit 8,,,,,職業(yè)綜合英語 2,ENGLISH FOR CAREERS,Unit 8 Business Start,新職業(yè)英語,Contents,,,,,,,,,,Warm-1,Warming-up,Warm-2,Warming-up,2, 4, 10, 12, 14,1, 6, 8, 9,7, 11,3, 5, 13,You can enjoy more comfortable working conditions. You can choose who to work with.,You can take pleasure in a low-risk and consistent

2、 environment. You may enjoy a feeling of good fellowship at work.,You have concerns about various operational costs,You have to maintain a positive relationship with the boss no matter what kind of person he is.,Reading A,Reading A,Text,Task 1,Task 2,Business Know-how,Text A-1,Reading A,翻譯,聲音,1 Ri

3、ch Aberman and Bill Clerico faced a tough decision as they approached the end of their senior year at Boston College. Start an innovative online-payment processing business, or start graduate school and a new job?,Risk It When Young,Reading A,翻譯,2 In the end, they decided to go the safe routeAberma

4、n set out for law school at New York University and Clerico took a job as an investment bankerand they promised themselves that theyd soon get back to start their business. But all too quickly, they saw themselves getting sucked into the workaday world and their entrepreneurial ambitions slipping aw

5、ay. 3 “It only gets harder to start a company as time goes on,” says Aberman, 25. “As you get used to a salary, you start getting comfortable with a certain lifestyle, which makes it hard to leave for the uncertainty of being an entrepreneur.”,Text A-2,Reading A,翻譯,4 Clerico was worried that if he

6、 tried starting a company and failed, he would be six months out of school with no relevant job experience or tangible success. “In hindsight, I think that was a dumb fear,” says Clerico, 24. “You can always go and get an entry-level job.” 5 So after just a few months, they changed course: Aberman

7、left law school and Clerico quit his job, and they founded WePay, an online system for groups to manage their funds. They scraped by on income from odd jobsAberman taught LSAT courses while Clerico did financial consultingas they worked to get their business off the ground.,Text A-3,Reading A,翻譯,6

8、The decision paid off, and a little over a year after founding the company, Aberman and Clerico have raised nearly $2 million for WePay from high-profile Internet investors. 7 WePay launched its service on March 30, allowing individuals and groups all over the world to establish an account and coll

9、ect money in a variety of waysfrom paper checks to credit cardsand then use a debit card to spend the money in the account. They already have several thousand users, ranging from sports teams to fraternities to groups of roommates managing rent and utilities. WePay collects transaction fees ranging

10、from 50 cents for bank account payments to 3.5 percent of credit-card payments for each payment received; outgoing transactions are free.,Text A-4,Reading A,翻譯,8 Aberman and Clerico were able to get their college business idea back on track after a minor detour, but they strongly recommend starting

11、right out of college. 9 “You have the degree under your belt, and you havent tied yourself into a particular lifestyle or career path,” Aberman says. “If you take a risk, and it fails, the worst that happens is that you have a unique experience that you can use as an impressive factor to get you in

12、to graduate school or to shine in a job interview.”,Text A-5,Reading A,翻譯,10 Adds Clerico, “If you wait until you work for a few years or go to graduate school, you are just piling on reasons not to take the risk, and you reduce the chances that you ever will have.”,Text A-6,A-Trans-1,Reading A,1

13、在波士頓學(xué)院就讀的里奇阿伯曼和比爾克萊里克大四快畢業(yè)時(shí)遇到一個(gè)艱難的抉擇：是開創(chuàng)一項(xiàng)新型網(wǎng)上付款處理業(yè)務(wù)的事業(yè)，還是就讀研究生抑或是找一份工作？,冒險(xiǎn)趁年輕,A-Trans-2,Reading A,2 最終，他們選擇了那條安穩(wěn)的道路阿伯曼去了紐約大學(xué)法學(xué)院繼續(xù)深造,克萊里克則去了一家投資銀行做高級(jí)職員他們彼此承諾不久會(huì)重新回來開創(chuàng)自己的事業(yè)。 但很快他們就發(fā)現(xiàn)自己陷入了日復(fù)一日平凡庸碌的工作中，而他們的創(chuàng)業(yè)野心也逐漸消逝。 3 “隨著時(shí)間的推移，要?jiǎng)?chuàng)立自己的公司變得越來越難，”25歲的阿伯曼說到?！爱?dāng)你習(xí)慣了每個(gè)月領(lǐng)薪水，你就開始適應(yīng)某種固定的生活模式，從而難以離開安穩(wěn)的生活去創(chuàng)辦自己的企業(yè)，

14、迎接充滿變數(shù)的挑戰(zhàn)?！?A-Trans-3,Reading A,4 克萊里克擔(dān)心如果自己嘗試開公司而又不成功的話，那么在離開學(xué)校的這六個(gè)月時(shí)間里他既沒有獲得相關(guān)的工作經(jīng)驗(yàn)又沒有取得切實(shí)的成就。 “事后看來，我覺得那種害怕是很愚蠢的,”24歲的克萊里克說到。“你隨時(shí)可以找到一份入門級(jí)的工作?！?5 因此幾個(gè)月后，他們都改變了人生的方向：阿伯曼離開了法學(xué)院，克萊里克則辭去了工作，他們一起創(chuàng)辦了管理集體資金的網(wǎng)上系統(tǒng)WePay。他們一邊通過打臨工阿伯曼講授法學(xué)院入學(xué)考試的課程，克萊里克則做財(cái)務(wù)咨詢艱難地度日，一邊努力工作使公司的業(yè)務(wù)起步發(fā)展。,A-Trans-4,Reading A,6 他們的決定

15、終于有了回報(bào)，公司創(chuàng)辦一年后不久，阿伯曼和克萊里克就從一些知名的互聯(lián)網(wǎng)投資 商那里籌集了近兩百萬美元的資金。 7 WePay于3月30日開始為世界各地的個(gè)人和團(tuán)體提供服務(wù)。用戶可以創(chuàng)建一個(gè)賬戶，收取從紙質(zhì)支票到信用卡等各種渠道的款項(xiàng)，然后通過借記卡使用賬戶上的資金。兩人已擁有數(shù)以千計(jì)的用戶，包括運(yùn)動(dòng)團(tuán)體、學(xué)生組織乃至共同分擔(dān)房租、水電和煤氣費(fèi)的舍友。WePay對(duì)銀行賬戶每筆進(jìn)賬收取50美分的手續(xù)費(fèi)，對(duì)信用卡賬戶每筆進(jìn)賬收取3.5%的手續(xù)費(fèi)，而出賬則免手續(xù)費(fèi)。,A-Trans-5,Reading A,8 盡管走了點(diǎn)彎路，阿伯曼和克萊里克還是實(shí)現(xiàn)了大學(xué)時(shí)的創(chuàng)業(yè)想法。不過，他們強(qiáng)烈建議如 果要?jiǎng)?chuàng)業(yè)，

16、大學(xué)一畢業(yè)就應(yīng)該開始。 9 “你已經(jīng)有了學(xué)位，而且沒有被特定的生活方式或職業(yè)方向所束縛，”阿伯曼說?！叭绻忝半U(xiǎn)失敗了，最糟糕的情況無非是你有了一次獨(dú)一無二的經(jīng)歷，而這種經(jīng)歷能在你申請進(jìn)入研究院學(xué)習(xí)工 作面試時(shí)給人留下深刻的印象。”,A-Trans-6,Reading A,10 克萊里克補(bǔ)充道：“如果等工作幾年后或是已經(jīng)讀了研究生之后再創(chuàng)業(yè)，你會(huì)找越來越多的理由不去冒險(xiǎn)，從而減少了可以得到的機(jī)會(huì)。”,v. to come near to someone or something in distance or time; to begin to deal with a problem, task

17、, etc. in a particular way,Reading A,approach,e.g. It is not allowed to approach the forbidden area. e.g.As they approached the wood, a rabbit ran out of the trees. Tran: 我認(rèn)為拒不談判不是處理這個(gè)問題的正確方法。 I dont think refusing to negotiate is the right way to approach this problem.,,to involve someone in an

18、 activity or a situation, especially one they dont want to be involved in,Reading A,suck someone into something,e.g. The government should carry out a policy to help the teenagers who are sucked into a life of crime. Tran: 我的父母忙于他們的研究工作，我只能自己照顧自 己。 My parents were getting sucked into their re

19、search jobs, so I had to look after myself.,,to stop existing; to disappear,Reading A,slip away,e.g. Their support gradually slipped away. e.g.Those young guys were sucked into computer games and time slipped away quickly. Tran: 又一個(gè)月過去了。 Another month has slipped away.,,n. the ability to un

20、derstand facts about a situation only after it has happened,Reading A,hindsight,e.g. By hindsight, I should have gone there earlier. e.g. We often realize mistakes weve made with hindsight. Tran: 事后之見總是比當(dāng)時(shí)之見要更加清楚。 Hindsight is always clearer than ones view at the time.,,a. (informal, especially

21、 AmE) stupid,Reading A,dumb,e.g. That was a pretty dumb thing to do. Tran: 這真是個(gè)愚蠢的問題！ What a dumb question!,,n. the general direction in which someones ideas or actions are moving,Reading A,course,e.g. The president appears likely to change course on some key issues. e.g. Politicians are often obl

22、iged to steer a course between different interests. Tran: 事態(tài)自然而然地發(fā)展。 Events took their natural course.,,n. a sum of money or other resources set aside for a specific purpose,Reading A,fund,e.g. The government supplied them with the fund to build the hospital. Tran: 委員會(huì)應(yīng)該建立一筆資金來維修這些建筑。 The commi

23、ttee should set up a fund to maintain the buildings.,,v. to manage to win or get something with difficulty,Reading A,scrape,e.g. The family scraped together some cash to send the boy to further his study abroad. e.g. That poor guy scraped a living by the craft of making furniture. Tran:我只能靠父母給的那些

24、東西勉強(qiáng)度日。 I can just scrape on what my parents give me.,,to start happening successfully,Reading A,get (something) off the ground,e.g. Without more money, the movie is unlikely to get off the ground. Tran: 他幫我把小說出版。 He helped me get the novel off the ground.,,(of a plan or action) to be succe

25、ssful and bring good results,Reading A,pay off,e.g. You are taking a risk on a bet that will pay off poorly. Tran: 從長遠(yuǎn)看來這些努力是有回報(bào)的。 The effort pays off in the long run.,,v. to bring or collect money,Reading A,raise,e.g. The local government raises money from the neighbors for a charity every yea

26、r. e.g. He fails to raise the extra three thousand dollars. Tran: 他們正在想盡一切辦法籌措資金。 They are trying by all possible means to raise funds.,,a. (only before noun) receiving or attracting a lot of public attention on television, in newspapers, etc.,Reading A,high-profile,e.g. They have started a hig

27、h-profile campaign to raise standards. Tran: 知名人氏 a high-profile figure,,v. to include a variety of different things in addition to those mentioned; to vary between two particular amounts, sizes, etc.,Reading A,range,e.g. The paper deals with the nations problems, ranging from inflation to air po

28、llution. e.g. There were 120 students whose ages ranged from 10 to 18. Tran: 他興趣廣泛，從象棋到郵票無所不愛。 His interests range from chess to stamp.,,n. a service provided for the public, such as water, electricity, or gas; the state of being useful, profitable or beneficial.,Reading A,utility,e.g. Their res

29、earch project has limited practical utility. Tran:最重要的事情是發(fā)展公共事業(yè)。 The most important thing to do now is to develop the public utilities.,,acting or thinking in a way that is likely to achieve a particular result,Reading A,on track,e.g. James is on track for the gold medal. e.g. After long frust

30、ration, we have put the project on track again. Tran: 中國在過去的二十年中一直保持經(jīng)濟(jì)正常發(fā)展。 China has kept the economy on track in the past twenty years.,,having already achieved or obtained something,Reading A,under ones belt,e.g. Ive got 50 flight missions under my belt. Tran: 挾三連勝之勢，這只球隊(duì)一鼓作氣贏得冠軍。 With thr

31、ee straight victories under their belts, the team went on to win the championship.,,a. making a strong or vivid impression; striking or remarkable,Reading A,impressive,e.g. There will be an impressive ceremony for the game. e.g. This aircrafts safety record is an impressive testament to its desi

32、gners skill. Tran: 將軍是一個(gè)令人印象深刻的人。 The general is an impressive man.,,Notes,Reading A,WePay: WePay was founded by Bill Clerico and Rich Aberman in August 2008 following three observations: 1) Collecting money is a struggle for groups of all sizesfrom a group of friends splitting the cost of a s

33、ki house to a fraternity collecting membership fees and soliciting donations. 2) People collecting money have two options: hold shared funds in a personal bank account or go through the trouble of setting up a separate bank account. 3) Maintaining transparency and sharing account activity informatio

34、n with group members is a challenge.,Wepay launched its service, allowing individuals and groups all over the world to establish an account and collect money in a variety of ways.,A-Task-1,Task 1 Read the passage and write down the important events Rich Aberman and Bill Clerico experienced in thei

35、r career path.,Reading A,At the end of their senior year at Boston College. 2. Just a few months after graduation 3. A year after their founding the company 4. On march 30,Both Rich Aberman and Bill Clerico faced a tough decision as to whether they should start an online-payment processing busines

36、s, or graduate school and find a new job.,They changed course: Aberman left law school and Clerico quit his job, and they founded WePay.,Aberman and Clerico have raised nearly $2 million for WePay from high-profile Internet investors.,A-Task-2,Task 2 Read the passage again and fill in the following

37、table.,Reading A,25,24,Set out for law school at New York University,took a job as an investment banker,Getting comfortable with a certain lifestyle makes it hard to leave for the uncertainty of being an entrepreneur.,Failure in business leads to six months out of school with no relevant job experie

38、nce or tangible success,Taught LSAT courses,Starting right out of college.,did financial consulting.,starting right out of college,Business Know-how,Business Know-how,Reading B,Reading B,Text,Task 1,Task 2,Text B-1,Setting up a Home-based eBay Business,Reading B,翻譯,Many businesses owners got their s

39、tart by cleaning out their attics and selling their surplus belongings on eBay. First, if you do not already have an eBay account, you will need to set one up. This is a relatively quick and painless process. Once you have an account, you will need to register as a seller. This involves submitting

40、 your checking account or credit card number for verification.,Text B-2,Reading B,翻譯,After you have become a verified member of eBay, you will need to decide what you are going to sell. Before spending money on inventory and marketing, do some research to see how many other people are selling simila

41、r items.,Text B-3,Reading B,翻譯,If you make unique crafts, candles, or other items, listing your wares will dramatically expand your customer base. People from all over the world shop on eBay and by adding your products to the mix you just might end up selling your homemade quilt to someone in Austra

42、lia.,Text B-4,Reading B,翻譯,Selling informational products such as e-books or how-to guides can make inventory and selling much easier. Since these items only take up space on your hard disk drive, it is much easier to handle the post-sale process at eBay. Of course, your product will need to provid

43、e real value. If word gets around the eBay community that your e-book isnt worth the price, you wont sell many, and it may damage your reputation as a seller. eBay charges listing and final value fees on the items that you sell through their service, so you will need to figure in these costs when

44、 you determine your auction prices.,Text B-5,Reading B,翻譯,Regardless of what you sell, you will have to offer a valuable product at a good price. Prompt delivery and great customer service go a long way, too. Feedbackthe number that represents your reputation among your fellow eBayersis everything,

45、and potential bidders may be scared off if your feedback score is below average.,B-Trans-1,Reading B,創(chuàng)立居家eBay 公司,許多企業(yè)家是通過清理閣樓將多余的物品在eBay網(wǎng)上出售開始創(chuàng)業(yè)的。 首先，如果你還沒有eBay賬戶，就要先建立一個(gè)，這個(gè)過程相對(duì)快捷簡單。一旦擁有自己的賬戶，你就可以注冊為賣家，這需要你提交活期賬戶或信用卡號(hào)碼進(jìn)行審核。,B-Trans-2,Reading B,經(jīng)過審核成為eBay會(huì)員后，就要確定賣什么商品?；ㄥX做產(chǎn)品目錄和進(jìn)行營銷之前，應(yīng)做些調(diào)查，看看多少人在銷售同類

46、商品。,B-Trans-3,Reading B,如果你做的是有特色的手工藝品、蠟燭或其他商品，羅列出你的商品有助于迅速擴(kuò)大客戶群。世界各地的人們都在eBay網(wǎng)上購物，把你的產(chǎn)品添加到同類產(chǎn)品目錄中，最終你自制的被子或許會(huì)被賣到澳大利亞去。,B-Trans-4,Reading B,銷售信息類產(chǎn)品，如電子書籍或指導(dǎo)手冊，存貨和銷售過程都較容易。由于這些東西只占用你的硬盤空間，在eBay網(wǎng)上處理售后過程要更加便捷。當(dāng)然，你的產(chǎn)品要貨真價(jià)實(shí)。如果你不好的口碑在eBay社區(qū)傳出去，說你的電子書不值這個(gè)價(jià)錢，你的貨就賣不動(dòng)了，甚至還會(huì)損害你作為賣家的名聲。 eBay對(duì)通過其服務(wù)銷售出去的產(chǎn)品收取目錄費(fèi)和

47、終值費(fèi)，因此你在確定拍賣價(jià)時(shí)要將這些成本計(jì)算在內(nèi)。,B-Trans-5,Reading B,無論賣什么，你都得保證產(chǎn)品貨真價(jià)實(shí)?？旖菁皶r(shí)的送貨和良好的客服也是成功之道。反饋，也就是代表你在eBay網(wǎng)友中聲譽(yù)的那個(gè)數(shù)字，至關(guān)重要。如果你的反饋分?jǐn)?shù)低于平均值，或許會(huì)嚇走潛在的買家。,B-Task-1,Task 1 Decide whether the following statements are true (T) or false (F) according to the invitation.,Before you start your business on eBay, you hav

48、e to set up your own eBay account. 2.Since there are so many buyers online, it is unnecessary to do research about your competitors before you begin marketing. 3. Your reputation could be damaged if you sell a product which is not worth its price. 4.Unlike other e-commerce platforms, eBay does not c

49、harge listing fees. 5.The most import thing for a seller on eBay is the feedback.,T,F,T,F,T,Reading B,B-Task 2,Task 2 The following steps are involved when you carry out your first transaction on eBay as a seller. Put them in a logical order according to the passage.,Reading B,,,,,,,,,,,,,,,,6,

50、3,8,2,4,5,1,7,Listening,Listening & Speaking,Task 1,Task 2,Task 3,Task 4,Task 5,1. Both Allen and Ms. Hope are interested in establishing a partnership. True False 2. Ms. Hope is more interested in a real proposal than courteous exchanges. True False 3. Ms. Hope thought the man had some good ideas

51、to present. True False 4. Allan came for feedback on a formal proposal. True False,,,,,L-Task 1,Task 1 Allen Brown is talking with Ms. Hope for a new partnership. Listen to the conversation and decide whether the following statements are true or false. Then write key words to support your answers.

52、,,Listening & Speaking,Script,,聲音,L-1-Script,Task 1 Script,,Listening & Speaking,聲音,L-Task 2-1,Task 2 Paul is talking with Linda about her start-up on phone. Listen to the conversation and choose the best answer to each question you hear.,,Listening & Speaking,Script,1. A. Information technology

53、 support. B. Risk investments. C. Technology consulting services. D. Home garage sales. 2. A. Because he is unable to speak. B. Because he is retired. C. Because he is not involved in the companys daily operations. D. Because he is cautious in giving advice on the companys daily operations.,聲音

54、,L-Task 2-2,,Listening & Speaking,3. A. She employed home-based staff. B. She changed her garage into an office. C. She took on her co-workers as partners. D. She did most of her work at her clients office.,Script,聲音,L-2-Script,Task 2 Script,,Listening & Speaking,聲音,Tom， This afternoon I met wit

55、h Ms. Gardner. She expressed (1) _____________ over the cooperation so far. As we had hoped for, a sole agency agreement was reached, which requires a minimum annual sale of (2)_________ sets of (3)_________. I also succeeded in obtaining a favorable term which would grant us (4)_____ more in commis

56、sion for every extra (5)______ sets sold. Regards, Anthony,L-Task 3,Task 3 Anthony is discussing about sole agency with his client. Listen to the conversation and fill in the blanks in the email Anthony writes to his partner in Australia.,,Listening & Speaking,satisfaction,45,000,kites,1%,200,Sc

57、ript,聲音,L-3-Script,Task 3 Script,,Listening & Speaking,聲音,Notes on Opening a Franchise 1. Fees: annual franchise ( ), ( ) 2. Quality Control: ( ), books checks 3. Technical Support: trouble shooting, and training for ( ) and ( ),L-Task 4,Task 4 Shirley is inquiring about o

58、pening a franchise. Listen to the conversation and complete her notes.,,Listening & Speaking,training,advertising,field tours,management,Script,employees,聲音,L-4-Script,Task 4 Script,Listening & Speaking,聲音,A question facing most start-up entrepreneurs is whether to _____________________ or with a

59、 partner. This decision can be made easier by preparing a “for” and “against” list. Some of the reasons for a partnership are: First of all, there is _____________________. You have two heads instead of one to discuss issues and make decisions. Secondly, two can accomplish more than twice as much as

60、 one. If one fails, the other pulls him up. One standing alone can be ______________________, but two can stand back-to-back and conquer. Three is even better, for a disagreement can be settled by a vote. Thirdly, you will not need to be in the office at all times. You will have someone else who wil

61、l be there to __________________ and permit you to take vacations or have sick time.,Task 5 Listen to the passage twice and fill in the blanks with what you hear.,L-Task 5-1,,Listening & Speaking,go into business alone,share the load,safety in numbers,attacked and defeated,聲音,While some of the arg

62、uments against having a partner are: You will have to share the rewards if the business is successful, and you will ________________________ over the business, particularly if you and your partner have difficulty in making decisions, and also a partner can be a disaster if his or her judgment is not

63、 good. A good partnership will require the partners to have some characteristics in common. It is important that they have similar work habits, business ethics and __________________.,L-Task 5-2,,Listening & Speaking,lose total control,common objectives,聲音,Writing,Writing,Task 1,Task 2,W-Task 1-1,Ta

64、sk 1put each of the following sentence in its proper place in the report.,,Writing,The report should be ready for the next Board of Directors meeting.,I analyzed the results of our telephone and letter inquiries made to all clients within the first half of 2010.,W-Task 1-2,,Writing,One in every 20 o

65、f our air-conditioner customers was dissatisfied.,Most of our products are well thought of.,Consider replacing unsatisfactory air-conditioner models previously sold.,W-Task 2,Task 2 Decide whether the following statement are findings, conclusions or recommendations.,,Writing,recommendation,conclus

66、ion,finding,recommendation,finding,conclusion,Mini,,Mini-project,Notes,Notes,Mini-project,Language Lab,Language Lab,Task 1,Task 2,Task 3,Task 4,Task 5,LL-Task 1,Language Lab,Task 1 Match the words or phrases on the left with their meanings on the right.,,come near to someone or something in distance or time bring or collect money new, original and advanced include a variety of different things in addition to those mentioned a way or course taken making a strong or vivid impression stupid invo