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1、國(guó)開(中央電大)本科《商務(wù)英語3》形考任務(wù)(單元自測(cè)1至8)試題及答案 國(guó)開(中央電大)本科《商務(wù)英語3》形考任務(wù)(單元自測(cè)1至8)試題及答案 (電大網(wǎng)上形考必備資料) 說明：課程代碼：04011。 適用專業(yè)及層次：會(huì)計(jì)學(xué)、金融學(xué)、市場(chǎng)營(yíng)銷和物流管理本科。 平臺(tái)考試網(wǎng)址：http：//。 單元自測(cè)1 試題及答案 題目順序是隨機(jī)的，使用查找功能（Ctrl＋F）進(jìn)行搜索 [題目]— Why did you choose our company？ — __________________________ [答案] Sorry, I didn＇t catch that. Would yo

2、u say it again? [題目]— Can you show me the schedule？ — __________________________. [答案] Sure, a tight schedule as usual [題目]— But what do you want me to do there？ — ______________________________ [答案] You have to give a presentation on what our products are. [題目]— Morning, Maggie. Could you talk brie

3、fly about your career development？ — ___________________________ [答案] Thanks for giving me this opportunity. I started as a clerk in the… [題目]— You need to pay a visit to our important customers from _Chamberlain Automation Systems Company in Washington. — _____________________________ [答案] Sorry, c

4、an you repeat the name of the company? [題目]______ a vacation is always a good way to get relaxation and refreshment. [答案] Taking [題目]Before I came to America, I __________as an executive secretary with a trading company for one year in Britain. [答案] hadworked [題目]Good manners may be varied ________c

5、ultural backgrounds. [答案] due to [題目]I led and _________a sales team of 20 people. [答案] motivated [題目]I was __________ devising sales strategies and targets for the West Region. [答案] responsible for [題目]Is ________ possible to take a 10-minute break during the meeting tomorrow morning？ [答案] it [題目]S

6、ometimes your body language, gestures and expressions may tell people ______________ about you than the words you use. [答案] more [題目]The following hints may help you stay energized, or at least ___________ until you can make the time for rest. [答案] get you going [題目]When talking to people within you

7、r company _________don’t speak your language, you may have to use English. [答案] who [題目]You are the right person for the job that_______ your application ________the advertisement. [答案] relates…to… 二、閱讀理解 閱讀下面的文章，根據(jù)文章內(nèi)容給題目選擇正確的答案。（每題10分）In business, people have to deal in person with all kinds of pe

8、ople. When talking to people within your company who don＇t speak your language, you may have to use English；these people may be colleagues or co-workers – who may work with you in your own department, in another part of the building or in another branch. And you may also have to deal with people fro

9、m outside the organization：clients, suppliers, visitors and members of the public. Moreover, these people may be friends or strangers – people of your own age, or people who are younger or older than you. The relationship you have with a person determines the kind of language you use. For example, i

10、t＇s not appropriate to say ＇Hi, how are you!＇ when meeting the Managing Director of a large company or to say＇Good morning, it＇s a great pleasure to meet you＇when being introduced to a person you＇ll be working closely with in the same team. People usually form an impression of you from the way you s

11、peak and behave – not just from the way you do your work. People in different countries have different ideas of what sounds friendly, polite or sincere – and of what sounds rude or unfriendly! Good manners in your culture may be considered bad manners in another. Sometimes your body language, gestur

12、es and expressions may tell people more about you than the words you use. 題目6：The topic of the passage is __________. [答案]dealing with people in business 題目7：The language you use when talking with people in business is decided by _________. [答案] your relationship with the particular person 題目8：Peopl

13、e usually form an impression of you from _________. [答案] your language and manners 題目9：Good manners in your culture may be considered bad manners in another._ Good manners_ in this statement mean ___________. [答案] to behave politely 題目10：The message of the article is that ________________. [答案] deal

14、ing with people successfully in business is not easy 單元自測(cè)2 試題及答案 題目順序是隨機(jī)的，使用查找功能（Ctrl＋F）進(jìn)行搜索 [題目] ___________. — Thank you. I must say I have a great staff. [答案] It＇s a pleasure to meet you, Ben. So you＇re the one responsible for those outstanding sales figures I＇ve seen. [題目] ___________.

15、 — We are headquartered in Shanghai. [答案] Where are your headquarters? [題目] ___________. — Well, it is a separate department. But there are two laboratories, one at each production plant. [答案] What about the Research and Development Department? [題目] ___________. — Yes, certainly. We are a med

16、ium firm with about two thousand people in two different plants. [答案] Could you tell me how your company is actually organized? [題目]— Kathy，I＇d like you to meet Maggie Jacobs. —___________, Maggie. You＇re doing a great job. [答案] I＇m pleased to meet you [題目]Being an___________ manager means knowing w

17、hen to use the right management style. [答案] effective [題目]Finally, they return the___________ to the people who bought shares in the company. [答案] profits [題目]I didn＇t know you ______ a previous supplier. [答案] were [題目]Sometimes a situation will___________ a direct style of management. [答案] call for

18、 [題目]They ______ over at great length the matter of how to increase the sale of your products last night. [答案] talked [題目]What ______ we do if the company cut down on ads？ [答案] shall [題目]You just send the faulty product back to them and they___________ it free of charge. [答案] will replace [題目]Young

19、people can learn how entrepreneurship works by___________their own companies. [答案] operating [題目]Your T shirts found a ready market in the eastern part of our country ______ x. [答案] in 閱讀下面的文章，根據(jù)文章內(nèi)容給題目選擇正確的答案。（每題10分）THREE EFFECTIVE MANAGEMENT STYLESBeing an effective manager means knowing when to u

20、se the right management style. Some styles, for instance, are more people-oriented, while others tend to focus on a project or product. The management style you select will depend on your people skills and knowledge, available resources (like time and money), desired results, and, of course, the tas

21、k before you. The common management styles can be summarized into three categories.The participatory style is the first of its kind. Here, it is critical to give each employee an entire task to complete. If that’s not possible, make sure the individual knows and understands his or her part as it rel

22、ates to the project or task. When people in your team know where they fit in the big picture, they’re more likely to be motivated to complete the task.Following that, we have the directing style. Sometimes a situation will call for a direct style of management. Perhaps a tight deadline looms, or the

23、 project involves numerous employees and requires a top-down management approach. Here, a manager answers five questions for the employees：What？ Where？ How？ Why？ and When？ Let employees know what they need to do, how they’re going to do it, and when the questions must be finished.The last one is the

24、 teamwork style. If you want to speed up a project and choose the best process for completing that project, managing by teamwork is the way to go. When you motivate people to pool their knowledge, the results may exceed your expectations. Often, teams can tackle problems more quickly than what you c

25、an accomplish on your own. The give-and-take can create a process that you can repeat in other projects. 1. Being an effective manager lies in knowing the right _____.{A；B；C} A. knowledge B. skills [答案] C. management style 2. Which of the following is NOT mentioned as a focus of different management

26、 styles？{A；B；C} [答案] B. Customers. 3. Which of the following can’t be inferred from the passage？{A；B；C} [答案] A. The management style is likely to change because the manager has been replaced. 4. When people in your team know where they fit in the big picture, they are more likely to be _____ to comp

27、lete the task.{A；B；C} [答案] C. inspired 5. If you want to speed up a project and choose the best process for completing that project, you can resort to _____.{A；B；C} [答案] A. team work 閱讀下面的文章，根據(jù)文章內(nèi)容判斷文章后的句子是正確（T）還是錯(cuò)誤（F）。（每題10分）LEARNING BUSINESS SKILLS THROUGH JUNIOR ACHIEVEMENTJunior Achievement is a

28、n international movement to educate young people about business and economics for the purpose of helping them prepare to succeed in a world economy.11 The organization is the largest of its kind.Junior Achievement has gone through different stages in its development. 12 It was started by two busines

29、s leaders, Horace Moses and Theodore Vail, and Senator Murray Crane in 1919 in Springfield, Massachusetts. The organization started with a small number of children aged ten to twelve. For more than 50 years, Junior Achievement programs met after school as a group of business clubs. But in 1975, Juni

30、or Achievement began to offer classes during school hours. Many more young people joined the organization once it began to teach business skills as part of the school day. In x, Junior Achievement Worldwide was formed.The Junior Achievement programs teach about businesses, how they are organized, an

31、d how products are made and sold.13 The programs also teach about the American and world economies and business operations. Young people can learn how entrepreneurship works by operating their own companies. For instance, the students develop a product and sell shares in their company. They use the

32、money to buy the materials they need to make their product, which they then sell. Finally, they return the profits to the people who bought shares in the company. It is reported that in the United States alone, there are more than 22,000 places that hold Junior Achievement events currently. Accordin

33、g to Junior Achievement, about 287,000 volunteers support its programs around the world.1. This passage is about Junior Achievement，an international movement to educate young people about businesses and economics.{ [答案] T }2. Junior Achievement was started by two business leaders in Massachusetts.{

34、[答案] F}3. Classes during school hours have been available in Junior Achievement for more than 60 years.{ [答案] F}4. Junior Achievement has been worldwide since 1919.{ [答案] F}5. Volunteers of Junior Achievement teach about the American and world economies and business operations.{ [答案] T } 單元自測(cè)3 試題

35、及答案 題目順序是隨機(jī)的，使用查找功能（Ctrl＋F）進(jìn)行搜索 [題目]Additionally, make sure that your password is long enough to ______ easily being hacked. [答案] prevent it from [題目]I＇ll ______ the exchange rate and service charge and then type up the check for you. [答案] figure out [題目]In addition, you are required to ______ the B

36、ank ______ your Social Security Number and two valid identification documents. [答案] provide…with [題目]In order to make proper reservations, will you send your acceptance to the attention of the General Office ______ a week before that day？ [答案] no later than [題目]Most banks have a section ______ you s

37、et up payees. [答案] in which [題目]The bank _____ grand door faces south is Bank of China. [答案] whose [題目]The only thing I have is this bill ______ the publisher’s name and address _____ it. [答案] with…on [題目]This is the best business program ____ has been accomplished this year. [答案] that [題目]This will

38、 make______ easier to transfer money and make loan payments online. [答案] it [題目]You can send them gifts ______ your best clients. [答案] in honor of 二、翻譯（每題10分）1.It is important to clear your cookies after each banking session, especially at a public computer.{A；B；C} [答案]A. 重要的是在每次銀行交易業(yè)務(wù)結(jié)束后，要清除你的上網(wǎng)痕跡，

39、尤其是在公共電腦上。 2. For further information, you can call at the bank’s customer service hotline 12345 to extension 3124, or pay a visit . {A；B；C} [答案]C. 要了解更多信息，你可以撥打銀行客服熱線12345轉(zhuǎn)分機(jī)3124，或者訪問網(wǎng)站去查詢。 3. Online banking refers to banking activities that are carried out over the Internet on a secure website.{

40、A；B；C} [答案]A. 網(wǎng)上銀行是指通過互聯(lián)網(wǎng)在安全的網(wǎng)站上實(shí)現(xiàn)的銀行業(yè)務(wù)活動(dòng)。 4. Thus you can protect yourself from identity theft.{A；B；C} [答案]B. 這樣，你就可以保護(hù)自己，避免身份被盜用。 5. You can inform your bank of your account number so that your money can be transferred directly.{A；B；C} [答案]A. 你可以把你的賬號(hào)告知銀行，以便你的錢直接轉(zhuǎn)賬。 二、閱讀理解（每題10分）CHOOSE THE BEST

41、 ITEM TO COMPLETE THE DIALOG. _Jenny comes to a bank to open an account. A clerk __comes__ up to help her._ A. THEN PLEASE JUST FILL IN THIS FORM WITH YOUR NAME AND ADDRESS IN CAPITAL LETTERS. B. I’M AFRAID I DIDN’T QUITE CATCH THAT. C. I’D LIKE TO OPEN AN ACCOUNT. D. THEN YOU’D BETTER OPEN A CURREN

42、T ACCOUNT. E. WE’LL CONTACT YOU AS SOON AS IT COMES. Clerk：Good afternoon. Can I help you？ Jenny：Yes,{ [答案]A }. Clerk：A deposit account or a current account？ Jenny：Er, I’m not sure. You see, I have monthly remittances sent to me from the Canada Embassy and I’d like to have the money paid into an acc

43、ount. Clerk:{ [答案]A } The bank will give you a check book and you can take money out when you need it. Jenny：Fine. What do I have to do？ Clerk：Do you have any form of ID？ Jenny：Will my passport do？ Clerk：Sure.{ [答案]A } Jenny：No problem... It’s done. Clerk：And could you give me your signature here？ J

44、enny：Sorry？{[答案]A } Clerk：Please sign your name in the blank space below. Jenny：I see. Now here you are. Clerk：Thank you. It will take a few days for your check book to arrive. {[答案]A } You can inform your embassy of your account number so that your money can be transferred directly. Jenny：Thank you

45、 very much. 單元自測(cè)4 試題及答案 題目順序是隨機(jī)的，使用查找功能（Ctrl＋F）進(jìn)行搜索 [題目]______ your price be competitive and date of shipment acceptable, we intend to place a large order with you. [答案] Should [題目]An example of soft sell is to distribute free samples ______ customers often respond favorably. [答案] to which [題目]Bu

46、sinesses can use free samples to build rapport and ______ customers ______ products or services. [答案] engage…to… [題目]Moreover, reservations by credit card four weeks ______ guarantee availability of the room size required. [答案] in advance [題目]Our new type of treadmill ______ release next month. [答案]

47、 is due for [題目]She is the CEO of Roston Sport Accessories________ I told you. [答案] about whom [題目]So I have a number of other ______ up my sleeve, as well. [答案] tricks [題目]The newly-designed ad ______ brought about a higher click through rate by the end of next month. [答案] will have [題目]We sell ins

48、urance cover, the ______ you pay will depend on the cover you require. [答案] charge [題目]We will have flown for 13 hours by the time we ________ to New York. [答案] will get 閱讀下面的文章，根據(jù)文章內(nèi)容給題目選擇正確的答案。 　　Hard sell and soft sell are important business terms and useful strategies for sales staff to know an

49、d understand. Both of them can work. The effect depends on the type of customers and the type of products.A hard sell is a kind of more direct and forceful sales tactics. The sales person just keeps explaining how good the product is, why people should buy it and even how the prices might increase i

50、f the consumer walks off.A soft sell is a different approach. The sales person tries to build trust with consumers. He doesn’t put pressure on them to buy things, just recommending a product and letting the consumers make their own decisions.An example of soft sell is to distribute free samples to w

51、hich customers often respond favorably. Businesses can use free samples to build rapport and engage customers in products or services. Recommending products between friends is a little bit like doing soft selling. People don＇t really care if someone else buys the product. They are just giving their

52、honest opinions and trying to be helpful.Humor in advertising is also used to attract the consumer＇s attention and get them interested in the products or services. Customers often resist hard sales tactics, thus making soft-selling much more effective for success. 1. What＇s the topic and main idea o

53、f the passage？ {A；B；C} [答案]C. Selling Strategy – Hard Sell and Soft Sell Strategies 2. Customers often _________ hard sales tactics, thus making soft-selling more effective for success.{A；B；C} [答案]A. resist 3. Examples of soft sell mentioned in the passage include __________. {A；B；C} [答案]B. recommen

54、ding products among friends 4. Making humorous advertisements is one of the approaches companies use to __________. {A；B；C} [答案]B. arouse people＇s interests 5. According to the passage, __________. {A；B；C} [答案]C. soft sell is preferred by business companies 閱讀下面的文章，根據(jù)文章內(nèi)容判斷文章后的句子是正確（T）還是錯(cuò)誤（F）。 　　Th

55、e marketing mix consists of ‘the four Ps’：providing the customer with the right product at the right price, presented in the most attractive promotion and available in the easiest place. The product is not just an assembled set of components：it is something customers buy to satisfy a need they feel

56、they have. The image and the design of the product are as important as its specifications. Then the product must be priced so that it competes effectively with rival products in the same market. In addition, the product should be presented to customers through advertising (e.g. TV commercials, newsp

57、aper advertisements or posters), packing (e.g. design, labels, materials), publicity, public relation and personal selling. Finally, the product must be available to customers through the most cost effective channels of distribution. A consumer product must be offered to end-users in suitable retail

58、 outlets, or available on hire purchase or by mail order. 1. The author of the article intends to explain to us what the marketing mix is.{ [答案]T } 2. Customers’ satisfaction matters greatly to a product.{ [答案]T } 3. The price of a product must be exactly the same as rival products in the same marke

59、t.{ [答案]F} 4. To make your product known to the public, advertising is the only consideration you need to take into account.{ [答案]F} 5. A product can reach customers, according to the text, through retail outlets, hire purchase, mail order and online sales.{ [答案]F} 單元自測(cè)5 試題及答案 題目順序是隨機(jī)的，使用查找功能（Ctr

60、l＋F）進(jìn)行搜索 [題目]— What kind of music are you going to have in the background？ — Light ones. . [答案] It makes the audience feel comfortable. [題目]—I think a bus stop advertisement is a very wise chance to promote our products. —_________________. [答案] You said it. [題目]They have signed the _______ t

61、o export textiles. [答案] contract [題目]We usually keep a large supply _______ stock. [答案] at [題目]We will _____ an order with your company for digital cameras. [答案] place [題目]— What is your opinion for promotion of our products？ [答案] Why don’t we try the online ads for our products? [題目]— Hello! ______

62、____________？ — Hello, this is Michael from Tianjin Vanguard Trading Inc. [答案] Who is that? [題目]They are talking about how to make use of advertising to________ the products. [答案] promote [題目]— May I suggest the sales start on or about October 1？ [答案] Great. We can start to prepare for the big event

63、. [題目]Too many debts in a company easily _______ bankruptcy. [答案] result in 二、翻譯（每題10分）1. Based on that, we’ll decide whether to run full-page ads.{A；B；C} [答案]A．以此為基礎(chǔ)，我們?cè)贈(zèng)Q定是否運(yùn)作整版廣告。 2. A sales department consists of many people who are based in different parts of the country or the world.{A；B；C} [答

64、案]C．銷售部由很多工作在全國(guó)乃至世界各地的人員組成。 3. I look forward to hearing from you by return.{A；B；C} [答案]A．期待能得到您的回信。 4. Although successful salespeople often have special talents and an outgoing personality, the skills they employ are used by us all.{A；B；C} [答案]B．雖然成功人士通常擁有特殊天賦和開朗性格，但是他們運(yùn)用的技能也被我們所用。 5. Export co

65、mpanies often have a separate export sales force, whose travel and accommodation expenses may be very high.{A；B；C} [答案]C．出口公司通常擁有專門的出口營(yíng)銷人員，其差旅費(fèi)可能會(huì)很高。 二、閱讀理解（每題10分）閱讀下面的文章，根據(jù)文章內(nèi)容判斷文章后的句子是正確（T）還是錯(cuò)誤（F）。 There are eight traditional functions of marketing: 1. [答案]T 2. [答案]T 3. [答案]F 4. [答案]T 5. [答案]T 單

66、元自測(cè)6 試題及答案 題目順序是隨機(jī)的，使用查找功能（Ctrl＋F）進(jìn)行搜索 [題目]—Hello, this is Steven Smith. Nice to hear your voice again. —Hi, Mr. Smith. [答案] I would like to know about the coverage of your freight forwarding business. [題目]— Don＇t hesitate to click on our website when you need us. —______________________. Thank you. [答案] Sure, Iwill [題目] ______________________. —We offer special services such as per