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Advance with English,牛津高中英語,,(模塊十 ·高三上學(xué)期),Project 1,板塊：教學(xué)設(shè)計——課件,Unit,4,Making a proposal for protecting intellectual property,Unit 4,課件描述：,1. 幫助學(xué)生理解語篇，理清文章結(jié)構(gòu)。 2. 幫助學(xué)生理清課文支持細(xì)節(jié)，豐富學(xué)生關(guān)于知識產(chǎn)權(quán)的內(nèi)容圖式。 3. 為后面的make a proposal做好內(nèi)容、結(jié)構(gòu)上的準(zhǔn)備。,Can you give us some examples of cybercrime?,,1. hacking, spreading computer viruses 2. fraud 3. websites with offensive content or websites that encourage hatred and violence 4. breaking intellectual property and copyright laws,Revision:,Have you ever downloaded a song or a film from the Internet? Did you pay for the music or the film? Do you think it legal to download the song and the film from the Internet without permission? Why?,Lead–in:,You and intellectual property,Main idea,Part 1: the _______ of intellectual property Part 2: the _______ for protecting intellectual property Part 3: the current ________ of piracy that we are facing Part 4: the possible ________ to the problem,definition,reasons,problems,solutions,Fast reading:,Part one,What does intellectual property refer to? What does intellectual property include?,Careful reading:,inventions patents drawings symbols designs novels …,Part two,Why is it considered necessary to protect intellectual property rights? If someone spends time, effort and money creating something, he or she deserves to be paid.,Careful reading:,1. It is illegal to copy intellectual property without paying the inventor or creator. 2. Many things in the physical world are more valuable than ideas. 3. Suppose Company A’s cars are more popular than Company B’s cars, then Company B’s cars and the name itself are less valuable. 4. If someone spends his or her time, effort and money writing a book, he or she deserves to be paid for it, even if it is worthless.,T or F questions:,T,F,T,F,Part three,What are the problems? What is the purpose of WTO? What are the common ways in which people affect intellectual property rights?,Careful reading:,Part three,What are the problems?,Careful reading:,Some countries haven’t passed laws to protect intellectual property. Some people may think intellectual property laws do not affect them.,Part three,What is the purpose of WTO?,Careful reading:,To help control such problems and smooth the progress of international trade.,Part three,What are the common ways in which people affect intellectual property rights?,Careful reading:,download videos free copy and share computer software the copying of music,Part four,What should we do to protect intellectual property?,Careful reading:,We should not buy pirated products, not download pirated music or films when buying, ask to see a certificate.,What is intellectual property?,Summarize:,Why should we protect it?,What are the problems?,What should we do?,,,,,,,,Introduce the topic,Analyze the topic,Give suggestions,Summarize:,Why should we protect it?,What are the problems?,What should we do?,They spend … … deserve to be … Ideas are more …,… not buy pirated products … take people to court …,… not pass laws We are faced with …,,,,Homework:,Make a proposal on “how to protect intellectual property”. Practice reading the text.,