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1、Unit 4 Product Unit 4Product Unit 4 Product Warm-1-1 Work in pairs. Choose one product from each pair and explain why to your partner.Sample Unit 4 Product Warm-1-2 Unit 4 Product Warm-2 Work in pairs and discuss the following questions. Unit 4 Productsnooze n. objective 目標(biāo)，對(duì)象Reading AtargetIve set

2、myself /a target of /saving $200 a month.set a target of 設(shè)定一個(gè)目標(biāo) to make something have an effect on a particular limited group or area 把為目標(biāo)，瞄準(zhǔn) The advertisement/ was designed to /target a mass audience.be designed to 專門設(shè)計(jì)用來(lái) Unit 4 Product We couldnt locate/ the source of the radio signal.Reading Alo

3、cate to find the exact position of something指出或確定的位置 Unit 4 Product He made one last attempt /at the world record.make one last attempt 做最后一次嘗試make an attempt to do sth. to try to do something that is difficult, dangerous, etc. The book attempts to/ explain the origins of the war.attempt to do sth.

4、Reading Aattempt an act of trying to do something 嘗試，努力 Unit 4 Product Mass-produced furniture/ is cheaper than/ furniture made by hand.mass-produced adj.大量生產(chǎn)的be + 形容詞比較級(jí) + thanmade by hand 手工制造的Reading Amass-produce to produce in large numbers using machinery （使用機(jī)器）大量生產(chǎn) Unit 4 Product 1) imaginatio

5、n 想象 Have you ever /had visions of great success?2) idea 看法 She had the same vision of him/ as I had.3) sight 視力 With my new glasses /my vision is perfect!Reading Avision Unit 4 Product 1. a chunk of cheese 2. A huge chunk of the audience /got up and left /before the show. Reading Aa chunk ofa large

6、 piece of something that does not have an even shape; 一大塊a large part or amount of something 大部分 Unit 4 Product She bought a brand-new car for her brother/ as the wedding gift.buy sth. for sb. 給某人買某物Reading Abrand-new new and not yet used Unit 4 Product Whats wrong with Dave? Hes becoming/ a total p

7、ain in the neck.Whats wrong with sb./ sth. ？ 某人某物怎么了？Reading Aa pain in the necka person or thing that is very annoying 令人厭煩的人/事物 Unit 4 Product to increase or further improve the good quality, value or status of something 提高，提升Reading AenhanceThis is /an opportunity to/ enhance the good reputation

8、/of the company. Unit 4 Product The advantages of/ the plan/ far outweigh /the disadvantages. Reading Aoutweigh to be more important or valuable than something else（在價(jià)值等方面）超過(guò)，比重 Unit 4 Product far away from places where other people live; far away in time 遠(yuǎn)程的，遙控的；遠(yuǎn)的Reading Aremote1. The farmhouse/ i

9、s remote from /any other buildings.be remote from 遠(yuǎn)離 any other + 名詞復(fù)數(shù) 其他 2. remote database/remote access/remote control Unit 4 Product Reading A remote controls that look like maps of Manhattan remote controls that are full of hard-to-find buttons, so that they are as confusing as maps of Manhattan

10、 Unit 4 Product A-Task 1Reading A Tick off the jobs of industrial designers mentioned in the passage.Making a product attractivePromoting the sales of a productPutting a product into mass productionDrawing, sketching, doodlingFinding the shape of a product in studio materials Making product a pain i

11、n the neckForming, holding, carving and recarving Unit 4 Product A-Task 2Reading A Decide whether the following statements are true (T) or false (F) according to the passage. Statements True False Designers mostly dream up products with the help of software.2. Designers also try to make the products

12、 attractive.3. Designers use manufacturing materials to show what a product should feel like.4. Some products with annoying qualities may be more useful than they ought to be. 5. Much effort will have been put into a product before it is presented to the manufacturing client. T FT FT Unit 4 Product

13、L-Task 1Listening A salesgirl is introducing one of their printers to a customer. Listen to the conversation and fill in the blanks with what you hear. Unit 4 Product L-Task 3Listening Mike and Anne are discussing which gifts to give at the coming trade fair. Listen and note the reasons for and agai

14、nst the gifts.Item For Againstpen practical not original(新穎的，獨(dú)創(chuàng)的)mouse pad _；_；carries the logo；business card case nice _ conference bag carries the logo；_；_；practical not original Unit 4 Product L-3-Script Listening M: Anne, what do you think?W: A pen is always a good ideaI mean, its really practic

15、al.M: Yeah but not very original. You know, I quite like the mouse padstheyre a good price. The pictures are attractive. W: Yes. We can have our logo on it!M: Exactly. And I was also thinking of the business card case.W: Its a nice little item, uh-huh, but the price, you know wed need hundreds of th

16、em. Thats far too expensive. Unit 4 Product L-Task 5-1Listening Listen to the passage twice and fill in the blanks with what you hear. When describing your product for a business plan, you should start by asking yourself, “What product am I selling?” In answering the question, you can explain what t

17、he product is and what the product . Then you can list the special points that make your product different from others. _ , you should state how your product will benefit customers. The description of your product should clearly state . Describe the special Unit 4 Product L-Task 5-2Listening points

18、of your product and how or why it will attract customers. Emphasize any special points that you feel will attract customers and explain how and why these points are attractive. Try to describe the benefits of your product from your customers . Successful business owners know or at least have an idea

19、 of what their customers want or expect from their product. This type of knowledge can be helpful in building and loyalty. Unit 4 Product LL-Task 4-1Language LabChoose the best answers to complete the following passage. Unit 4 Product LL-Task 4-2Language Lab Unit 4 Product LL-Task 5-1Translate the following into English using the given words or phrases. Language Lab Unit 4 Product LL-Task 5-2Language Lab Thank you!Thank You!