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2019-2020年高中英語 Unit1 （Project 第2部分）教案 譯林牛津版必修4 Reading 1. Let’s read the handout‘How do you build an ad campaign?’ Try to find out the main idea of each paragraph. Paragraph 1 the definition of an ad campaign Paragraph 2 what a target audience and how to determine the target audience Paragraph 3 what the ad campaign says Paragraph 4 how to reach the target audience 2.Read the handout carefully to find the answer to the following questions: 1) What do you know about an ad campaign? (An ad campaign is an organized programme of advertisements using various types of ads to a particular audience.) 2) What must you keep in mind when you start a successful advertising campaign? (A clear goal and target audience.) 3) Why do you need to research your audience? (Because the right message needs to be created for right people.) 4) What should your advertising campaign be based on? (Mainly on the target audience and the media that reaches that particular group first.) 3. Please find out the writing features in a handout so that we will know how to design our own. The writing features of a handout include: l brief introduction of subject l supporting details l conclusion Unit one Advertising project 語言知識解析 1. determine, vt.（及物動詞） 1). to decide or settle (a dispute, for example) conclusively and authoritatively. 判定：結(jié)論性、權(quán)威性地決定或解決（糾紛等） He determined to go. 他決意要去。 I am determined to do better than Mike. 我決心比邁克做得更好。 He determined to go [that he (should) go] at once. 他決心立刻就走。 2). to cause (someone) to e to a conclusion or resolution. 使（某人）得出結(jié)論，使得出解決方法 He has not determined what he will study. 他還沒有決定學(xué)什么。 His advice determined me to drink and smoke no more. 他的勸告使我決定不再抽煙喝酒了。 3). to be the cause of; regulate: 成為…的原因；控制： Demand determines production. 需求決定生產(chǎn) 4). to give direction to: 定向：指出方向： The management mittee determines departmental policy. 管理委員會決定各部門的政策 vi.（不及物動詞） 1). to reach a decision; resolve.解決，決定：作出決定； They determined on an early start. 他們決定早些出發(fā)。 I have determined on [upon] going to the countryside after graduation. 我已決定畢業(yè)后到農(nóng)村去。 2. appeal, vi. 1). 呼吁；懇求 The government is appealing to everyone to save water. 政府呼吁每個人節(jié)約用水。 The victims families of the murder have appealed to the Supreme Court to have a definitive answer. 謀殺案的被害家屬已經(jīng)請求最高法院作確切的答復(fù)。 2). （常與to連用）吸引；引起興趣 She appeals to me. 我對她感興趣。 Bright colours appeal to small children. 小孩喜歡鮮艷的顏色。 Does the idea of working for a venture pany appeal to you? 你有沒有興趣到合資企業(yè)去工作? 3). n. 呼吁；懇求 an appeal for forgiveness 懇求原諒 The teacher listened to his appeal. 老師傾聽了他的要求。 4). （常與to連用）上訴；訴諸于 appeal a decision to a higher court 不服判決提出上訴 He appealed against the judges decision. 他不服法官判決而上訴。 3. approach vt., vi. 1). 走近；靠近 We approached the museum. 我們走近博物館。 2). （首次）接洽 Did he approach you about a loan? 他與你談了借款的事了嗎？ 3). 開始考慮；開始著手 He approached the idea with caution. 他開始認(rèn)真地考慮那個主意。 He approached the new job with enthusiasm. 他滿懷熱情地去干新的工作。 4). 接近，近似 The population of our city is approaching 5 million 我們這個城市的人口接近500萬 It is not allowed to approach the forbidden area. 這里是禁區(qū)不許接近。 The time is approaching when we must be on board. 我們上船的時間快到了。 [習(xí)慣用法] at the approach of 在...快到的時候 be approaching (to) 與...差不多, 大致相等 be difficult of approach (指地方)難到達(dá)的; (指人)難于接近的 be easy of approach (指地方)容易到達(dá)的, 交通方便的; (指人)容易接近的 make an approach to 對...進(jìn)行探討 make approaches to sb. 設(shè)法接近某人, 想博得某人的好感 approach sb. on sth. 向某人接洽[商量、交涉] approach sb. about sth. 向某人接洽[商量、交涉] approach to 接近, 近似, 約等于; (做某事)的方法[途徑] 4. concerned n. 所關(guān)切的事； 涉及（某人）利害關(guān)系； 焦慮；商行， 公司； 企業(yè)； 康采恩， 財團(tuán); 股份; 小玩意兒， 小東西 have concern about the matter 關(guān)心此事 express /show deep concern for sb. 表示對某人十分關(guān)心 have concern over a friends misfortune 憂慮友人的不幸 a going concern 開著的商店； 發(fā)展中的事業(yè) joint stock concern 股份公司 paying concern 有收益的企業(yè) a petty concern 細(xì)事 What concern is it of yours? 此事與你有什么關(guān)系？ There is some cause for concern but no need for alarm. 是有點(diǎn)令人憂慮， 但不必驚慌。 She has a concern in that pany. 她在那家公司有股份。 Her ring is an odd little concern fitted with blinking diamonds. 她的戒指是裝有許多閃光鉆石的小玩意兒。 [習(xí)慣用法] as concerns 關(guān)于 as far as... be concerned 關(guān)于； 至于； 就...而言 be concerned about 關(guān)心 be concerned over (at) sth. 為某事憂慮 be concerned in sth. 和某事有牽連 be concerned with 牽涉到， 與...有關(guān)， 參與 everyday concerns 日常事務(wù) feel concern about 憂慮， 掛念 give oneself no concern (about) 不關(guān)切， 對...冷淡 have a concern in 和...有利害關(guān)系 have no concern for 毫不關(guān)心 have no concern with 和...毫無關(guān)系 it is no concern of mine (yours) 這不關(guān)我［你］的事 of much concern 很重要， 很有關(guān)系 of no concern 無關(guān)緊要， 沒有意義 with concern 關(guān)切地 concern oneself about sth.忙于； 從事； 關(guān)心， 關(guān)切 concern oneself in sth. 忙于； 從事； 關(guān)心， 關(guān)切 concern oneself with sth. 忙于； 從事； 關(guān)心， 關(guān)切 高考鏈接 If you are planning to study in the United States, you need to consider several factors. Everyone has different opinions about where is the best place to live in. Also, the best places to live in are not always home to the best schools. Finally, many schools specialize in different areas of study. The Massachusetts Institute of Technology (麻省理工學(xué)院)，for example, is a great school for puter science and technology-related fields of study. However, if you want to study oceanography(海、洋學(xué))，your interests may be better served by attending school in a place that is on a coastline or near the ocean. Now I am sure that you know which schools are considered the best in the country. So I will tell you about which states I believe are the best to live in. California is a nice state. Northern California specifically has very good weather. Los Angeles in Southern California is another story though. Life in Los Angeles is full of excitement and fast, and sometimes dangerous. As for me, I enjoy the time I spent in Massachusetts, Virginia and Maryland and these states have a lot of history and culture. The weather is not as perfect as Northern California, but it is still quite nice. My favorite area of America is the Mid-west. Middle America, I think, is home to the true American sense of values. In addition, there are many good universities there. Also, you need to think about your likes and dislikes and then research the various states. You like sunshine and hate snow? Then you probably wont like the Midwest or even the Northeast. Open space, nature and peace and quiet? Then you probably should stay away from Americas large cities. Are you interested in government? Then Washington D.C. is the only place for you. Whatever you decide, put some thought into it. The place you live in could be the difference between a great study-abroad experience and a state of great suffering on earth. 31.From the first paragraph we can conclude that in the USA _____. A. all colleges and universities lie in big cities B. all colleges and universities lie in beautiful places C. famous colleges and universities lie in nice places D. famous colleges and universities may not lie in nice places 【答案】D 【解析】細(xì)節(jié)理解題。由“the best places to live in are not always home to the best schools.”可知好大學(xué)不一定位于好的地方。故選D。 32. What, according to the writer, should be considered first if you want to study in the USA? A. The climate. B. The scenery. C. The study condition. D. The living condition. 【答案】C 【解析】細(xì)節(jié)理解題。由第一，二段可知，作者認(rèn)為想去美國學(xué)習(xí)首先應(yīng)考慮學(xué)習(xí)環(huán)境。 33.From the third paragraph we can find that _____. A. California is the best place to live in B. California is the worst place to live in C. California is a state with different climates D. California is a small state in the USA 【答案】c 【解析】細(xì)節(jié)理解題。由“Northern California specifically has very good weather. ”和“The weather is not as perfect as Northern California, but it is still quite nice.”可知加利福尼亞州有不同的氣候。 34.If you study in Middle America, you can probably _____. A. find the best universities B. feel the real character of the nation C. meet the most famous professors there D. face more difficulties 【答案】B 【解析】細(xì)節(jié)理解題。由“Middle America, I think, is home to the true American sense of values.”可知選B。 35.From the last paragraph of this passage we can get to know that . A. Washington is the largest city in the USA B. Washington D.C. is the political centre of the USA C. you cant find sunshine in the Midwest D. you cant find any universities out of big cities in the USA 【答案】B 【解析】細(xì)節(jié)理解題。由“Are you interested in government? Then Washington D.C. is the only place for you.”華盛頓是美國的政治中心。故選B。