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2019-2020年高中英語 Unit1 Advertising教案 譯林牛津版必修4 課前學習： 翻譯下列短語： 分數、小數和百分數 趨勢、范圍和限度 在高峰 一張條形表 采訪表 相關問題 時髦音樂 互動多彩 肯定與否定 祁使與感嘆 后悔做某事 多達 對…感到驚訝 令人回味 對……感到厭煩 評論 為了…利益 發(fā)起系列廣告 社會關注 打動某人 目標受眾 心中想著 決心做某事 投合某人 關心擔心 把…講清楚 使……構成整體 提出一個口號 翻譯下列句子： 1與單個廣告不同的是，系列廣告是指運用各種形式的廣告將商品推向特定群體的一組協調好的廣告活動。 2你得確切地知道你想傳遞給人們的信息是什么，你又想讓他們做什么，這很重要。 3要始終迎合受眾的反應，這很重要。 4選擇廣告方式的主要依據是目標受眾，以及何種廣告最能被這一特定群體所接受。 課堂學習 1 design dresses /the National Stadium 設計服裝/國家體育館 design a plot for one’s new novel為新小說擬定情節(jié) a perfect crime 籌劃一個天衣無縫的犯罪 the well paper design 墻紙的圖案 be of poor design 設計很差 have designs on one’s money /life 覬覦某人的錢/想殺害某人 by design 故意地 2 react vi. (1)反應，反抗（常與to連用） How did your mother react to the news? She reacted by getting angry. 你媽媽對這個消息的反應怎樣？她的反應是非常生氣。 The eyes react to light. 眼睛對光起反應。 (2)（常與against連用）反抗，反對 Children tend to react against their parents by going against their wishes． 孩子往往故意不聽父母的話來示抗拒。 react against oppression反抗壓迫 (3)（常與with連用）發(fā)生化學反應 An acid can react with a base to form a salt.酸堿化學反應成鹽。 react on [upon] 對...起作用, 對...有影響,;react on each other相互起作用 Unkindness often reacts on the unkind person.惡人有惡報。 reaction. cn 常用介詞 to Our reaction to a joke is to laugh. 我對他的建議的反應不是他們所料到的。 My reactions to his proposal were not quite what he expected. 3 get---across 通過；使---被理解 The bridge was destroyed, so we couldn’t get across. 橋壞了，我們無法通過。 I spoke slowly, but my meaning didn’t get across. 我講得很慢，但我的意思還是沒被理解。 He found it difficult to get his Chinese humour across to an English audience. 他發(fā)現自己的中國式幽默很難為英國聽眾理解。 get across 講清楚，被理解 get along (with) 有進展；（與……）相處 get away 走開，避開 get down to 開始認真干（某事） get in 進站；收（莊稼） get off 下車；脫下；使不受懲罰；動身 get on 上車；進展 get over 克服；康復；擺脫（情緒）；熬過; get round 傳播；蔓延 get through 做完；通過（考試）；接通電話 get together 歡聚 get up 起床；舉辦；化裝 4 appeal vi.呼吁，懇求；吸引，引起興趣；上訴；訴諸于 n呼吁；懇求;感染,魅力;上訴 appeal to sth.; appeal to sb. for sth./to do sth. The government is appealing to everyone to save water. 政府呼吁每個人節(jié)約用水。 I appeal to your sense of justice. 我呼吁你們拿出正義感 We appealed to them for help. 我們向他求援。 She appeals to me. 我對她感興趣。 Does the idea of working for a venture pany appeal to you? 你有沒有興趣到合資企業(yè)去工作? appeal to a higher court (不服判決)提出上訴 an appeal for aid/ forgiveness懇求援助/原諒 The teacher listened to his appeal. 老師傾聽了他的要求。 The game has lost its appeal.這種游戲已引不起人們的興趣。 make an appeal to sb.向某人提出呼吁/引起某人興趣 5 available 可獲得的，可找到的，有空的 Further information is available on request. 詳情備索。 When will the information be made available? 何時才能了解到情況？ This was the only room available. 這是唯一可用的房間。 We’ll send you a copy as soon as it bees available. 一有貨我們就會給你郵寄一本去。 Every available doctor was called to the scene.所有能找到的醫(yī)生都備召集到了現場。 Will she be available this afternoon? 今天下午她有空嗎？ available adj. 可用的，可獲得的，有效的，適宜的 sth.(受體)+ be + available + to + sb. (主體) 某物對某人來說是可得的 The information is available to anybody. The ticket is available to you for 3 days. （ 三天內有效） Tickets are available at the box office.票房有票。 sb.(主體) + be + available + for + sth. (受體) 某人對…來說是合適的 He is not available for/up to / fit for the job. Are you available for a meeting tomorrow? 6 approach vt./n接近，靠近,建議，要求，（待人接物或思考問題的）方法，方式，態(tài)度 We heard the sound of an approaching car / a car approaching。 我們聽見一輛車駛近的聲音。 She approached the bank for a loan.她向銀行要求貸款。 The school has decided to adopt a different approach to discipline. 學校決定采用另一種方式解決紀律問題。 She took the wrong approach in her dealings with them. 她用錯誤的手段和他們 課堂檢測 （運用本節(jié)課所學短語句型完成下面的短文） for the benefit of launch an ad campaign reach sb target audience have in mind appeal to be concerned with get sth across put together 為了公眾的福利，我們可以使用媒體發(fā)起系列廣告。系列廣告是指運用各種形式的廣告將商品推向特定群體的一組協調好的廣告活動。我們想影響的特定群體就是目標受眾。廣告商必須始終想著目標受眾，要始終迎合他們的反應是這很重要。構建系列廣告時，考慮運用那種方式把你的信息講清楚。只有打動你的受眾，發(fā)起的系列廣告才能取得能成功。 _________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 能力提升： 任務型閱讀 請認真閱讀下列短文, 并根據所讀內容在文章后表格中的空格里填入最恰當的單詞。 注意：每空1個單詞。 To be a good teacher, you need some of the gifts of a good actor; you must be able to hold the attention and interest of your audience; you must be a clear speaker, with a good, strong, pleasing voice which is fully under your control; and you must be able to act what you are teaching, in order to make its meaning clear. Watch a good teacher, and you will see that he does not sit still before his class: he stands the whole time he is teaching; he walks about, using his arms, hands and fingers to help him in his explanations, and his face to express feelings. Listen to him, and you will hear the loudness, the quality (音色) and the musical note of his voice always changing according to what he is talking about. The fact that a good teacher has some of the gifts of a good actor doesnt mean that he will indeed be able to act well on the stage, for there are very important differences between the teachers work and the actors. The actor has to speak words which he has learnt by heart; he has to repeat exactly the same words each time he plays a certain part, even his movements and the ways in which he uses his voice are usually fixed beforehand. What he has to do is to make all these carefully learnt words and actions seem natural on the stage. A good teacher works in quite a different way. His audience takes an active part in his play： they ask and answer questions, they obey orders, and if they dont understand something, they say so. The teacher therefore has to meet the needs of his audience, which is his class. He cannot learn his part by heart, but must invent it as he goes along. I have known many teachers who were fine actors in class but were unable to take part in a stage-play because they could not keep strictly to what another had written. (1) ______________ and Acting (2) __________ between a good teacher and a good actor A good actor must be able to: hold the audience’s attention or interest speak (3) ____________ with a controlled voice act what is being (4)__________ A good teacher, just like a good actor, will: always stand instead of (5) _________ still walk around using his (6) __________ language change his voice accordingly Differences between a teacher and an actor A good actor has to: recite and repeat his lines perform in the same way fixed in (7) __________ make everything seem natural A good teacher has to invent his (8) _________ as he goes along to meet the needs of his audience, who (9) ______________ in his play actively by questioning and answering, obeying orders and so on. (10) __________ A good teacher is not necessarily a good stage performer. 高考鏈接 Until last summer I had a very fortable life: winter vacations skiing and summer cruises. My parents spent a lot of money on a private school, so they could get me into a petitive middle school. Everything was about tomorrow, next year, my graduation. We never had to worry about today. Before last summer I never thought much about the people in the world who live day to day, every day, whose lives are controlled by poverty and hunger. Then I enrolled in a two-week intensive program. We lived in a “Tribal Village,” in a hot, dry open grassland in Arkansas, a state of the south-central United States. I am a tribal member in Mozambique, a country of southeast Africa. Every meal, I make the fire for my family, and feel the flames lick up my nostrils as I blow to keep the fuel alive. I cook mush with vegetables. This is all my family is ever given. I feed the hen and three rabbits their dinner. I grow attached to the rabbits, even though I know I shouldn’t. I name them. I’m not getting enough to eat; it’s time to decide whether or not to kill the rabbits. I feel pain but it’s a privileged child’s pain because I know I will soon be eating again. That’s not true for a lot of other children around the world. Growing up fortably in the U.S., I’ve never had to worry about my dinner, and even though this whole process was only a simulation, it changed my life. Now I believe in doing whatever I can to help find practical ways to defeat hunger. So I’ve bee president of Roots and Shoots, a group working to improve local environments for people and animals. I’m also working to create a program at my high school called the “Safe Passage” trip to help young people in the Guatemala City dump. And I’ve got plans to do more. Im often thinking of laboring in the hot sun and the millions who still do. Now, I try to live for today and stop worrying so much about the future. When I eat or feel full, I am grateful for this fortunate life and want to extend the same feeling to others. I believe in offering help to those who need it. 31. What is true about the author before last summer? A. Her life was under great pressure. B. Her life was well-planned. C. She didn’t have to worry about the future. D. She had to worry about her dinner 【答案】B 【解析】細節(jié)理解題。根據Until last summer I had a very fortable life因為父母已經給作者安排好了一切，故選B。 32.We can learn from the second paragraph that _______________. A. the author raised some rabbits as pets B. the author took part in a two-week program in Africa C. the author had a very difficult life in the “Tribal Village” D. the author never thought about poor people after the program 【答案】C 【解析】細節(jié)理解題。根據We lived in a “Tribal Village,” in a hot, dry open grassland in Arkansas, a state of the south-central United States.作者在Tribal Village過著非常艱難的一段時間，故選C。 33. The author feel pain because ____________ . A. she is a privileged child B. she is not getting enough to eat C. she doesn’t want to kill the rabbits D. she can’t go back to her regular life 【答案】C 【解析】細節(jié)理解題。根據it’s time to decide whether or not to kill the rabbits. I feel pain but it’s a privileged child’s pain because I know I will soon be eating again.因為作者不想殺死這些兔子，故選C。 34. What does the underlined word “simulation” in the fourth paragraph probably mean? A. Reality B. Experience C. Imagination D. Imitation 【答案】D 【解析】詞義猜測題。根據第二自然段的內容可知作者是在Tribal Village體驗生活，所以即使這種生活是一種仿制的（Imitation），但是也改變了作者，故選D。 35. What influence did the author’s experience in the “Tribal Village” have on her? A. It gave birth to a belief in helping others. B. It taught her to be grateful to her parents. C. It has made her life more fortable. D. It inspired her to start two groups to help others. 【答案】A 【解析】細節(jié)理解題。根據Now I believe in doing whatever I can to help find practical ways to defeat hunger.使她堅信以后要多幫助別人，故選A。