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2019-2020年高中英語 Unit1（課文結(jié)構(gòu)）學(xué)案 譯林牛津版必修4 U1 第三部分教案A text structure analysis of Advertisements（牛津譯林版必修4） Part Two Teaching Resource 第二部分 教學(xué)資源 Section 1 A text structure analysis of Advertisements I. Type of writing and the summary of the text Type of writing This is a declarative writing. Main idea of the passage As an important part of our lives, advertisement provides information and uses persuasive language and exciting images to encourage people to buy a product or service or believe in an idea. There are two main types of advertisements---mercial advertisements, paid for to promote a product or service and public service advertisements, free to serve the public. Main idea of 1st paragraph Advertisements are an important part of our lives. Main idea of 2nd paragraph Advertisements, including mercial advertisements and PSAs, provides information and uses persuasive language and exciting images to encourage people to buy a product or service or believe in an idea. Main idea of 3rd paragraph An advertisement may not tell you the plete truth. Try not to fall for the thick. Main idea of 4th paragraph PSAs are meant to teach us and help us lead better lives. Main idea of 5th paragraph Be smart about what we believe, and be smart about advertisements. Advertisements II. A tree diagram of the text provides information and uses persuasive language and exciting images to encourage people to buy a product or service or believe in an idea. public service advertisements mercial advertisements to sell products or service, misleading sometimes to offer advice, helpful be smart about advertisements III. A retold version of the text Advertisements Advertisements are an important part of our lives. An advertisement provides information and uses persuasive language and exciting images to encourage people to buy a product or service or believe in an idea. There are two main types of advertisements——mercial advertisements and public service advertisements (PSAs). Not all advertisements tell people the plete truth. Some advertisements lie or try to make people believe untrue claims about products or services. However, PSAs are meant to teach us and help us lead better lives. We all want to be smart about what we believe, so be smart about advertisement. 高考練兵場 The speaker, a teacher from a munity college, addressed a sympathetic audience. Heads nodded in agreement when he said, "High school English teachers are not doing their jobs." He described the inadequacies of his students, all high school graduates who can use language only at a grade 9 level. I was unable to determine from his answers to my questions how this grade 9 level had been established. 　　My topic is not standards nor its decline（降低）. What the speaker was really saying is that eh is no longer young; he has been teaching for sixteen years, and is able to think and speak like a mature adult. 　　My point is that the frequent plaint of one generation about the one immediately following it is inevitable. It is also human nature to look for the reasons for our dissatisfaction. Before English became a school subject in the late nineteenth century, it was difficult to find the target of the blame for language deficiencies（缺陷）. But since then, English teachers have been under constant attack. 　　The plainers think they have hit upon an original idea. As their own mand of the language improves, they notice that young people do not have this same ability. Unaware that their own ability has developed through the years, they assume the new generation of young people must be hopeless in this respect. To the eyes and ears of sensitive adults the language of the young always seems inadequate. 　　Since this concern about the decline and fall of the English language is not perceived as a generational phenomenon but rather as something new and peculiar to todays young people, it naturally follows that todays English teachers cannot be doing their jobs. Otherwise, young people would not have a poor mand of English. 41. The speaker the author mentioned in the passage believed that ________. 　　A. the language of the younger generation is usually inferior to that t of the older generation 　　B. the students had a poor mand of English because they didnt work hard enough 　　C. he was an excellent language teacher because he had been teaching English for sixteen years 　　D. English teachers should be held responsible for the students poor mand of English 【答案】D 【解析】細(xì)節(jié)理解題。由“High school English teachers are not doing their jobs.”可知作者提到的說話人認(rèn)為，英語老師應(yīng)該為學(xué)生的英語不好負(fù)責(zé)。故選D。 42. In the authors opinion, the speaker _______. 　　A. gave a correct judgment of the English level of the students 　　B. had exaggerated （夸張）the language problems of the students 　　C. was right in saying that English teachers were not doing their jobs 　　D. could think and speak intelligently 【答案】B 【解析】細(xì)節(jié)理解題。由“As their own mand of the language improves, they notice that young people do not have this same ability. Unaware that their own ability has developed through the years, they assume the new generation of young people must be hopeless in this respect.”可知作者認(rèn)為發(fā)言者夸張了學(xué)生的語言問題。故選B。 43. The authors attitude towards the speakers remarks is _______. 　　A. neutral B. positive C. critical D. promising 【答案】C 【解析】細(xì)節(jié)理解題。A.中立的；B.肯定的；C.批評的；D.妥協(xié)的。由“Unaware that their own ability has developed through the years, they assume the new generation of young people must be hopeless in this respect.”可知作者不同意發(fā)言者的評論。故選C。 44. It can be concluded from the passage that ______. 　　A. it is justifiable to include English as a school subject 　　B. the author disagrees with the speaker over the standard of English at Grade 9 level 　　C. English language teaching is by no means an easy job 　　D. Language improvement needs time and effort 【答案】C 【解析】細(xì)節(jié)理解題?！癠naware that their own ability has developed through the years,……”說明成年人的語言能力是經(jīng)過了多年的發(fā)展的，所以語言教學(xué)絕不是一項簡單的工作。故選C。 45. In the passage the author argues that ______. 　　A. it is unfair to blame the English teachers for the language deficiencies of the students 　　B) young people would not have a poor mand of English if the teachers did their jobs properly 　　C) to get rid of language deficiencies one must have sensitive eyes and ears 　　D) to improve the standard of English requires the effort of several generations 【答案】A 【解析】細(xì)節(jié)理解題。由“Since this concern about the decline and fall of the English language is not perceived as a generational phenomenon but rather as something new and peculiar to todays young people, it naturally follows that todays English teachers cannot be doing their jobs.”可知作者認(rèn)為，因?qū)W生語言上的不足而責(zé)備英語老師是不公平的。