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2019-2020年高中英語 Unit1 Project（1）教案 譯林牛津版必修4 Teaching goals 1. Enable the students to develop an advertisement campaign in groups. 2. Help the students learn how to cooperate with others and work out an ad campaign. Teaching important and difficult points How to help the students understand the handout to get some basic information on an ad campaign. Teaching methods Fast reading to get the general idea of the handout. Cooperation and group work. Teaching aids A tape recorder and a multimedia. 課前訓(xùn)練【閱讀理解】 If you don’t want people to know too much about you, then you had better keep your fridge contents secret, according to a British market research document released last week. Researchers peered (凝視) into the fridges of 400 people in Britain and pared the contents with the owners’ lifestyles. They claim to be able to classify the nation’s people by fridge contents. They say those people can be separated into five categories：nutrition nerds (no social sense), food faddiest (whatever’s in style), martyr mums, fast food fanatics and restaurant regulars. Nutrition nerds care much about what they put into their bodies. Their fridges are stocked with fruit, vegetables and healthy meat. People in this category tend to be highly organized and usually work in law or accountancy. The vast majority is single, but if they have a partner, that person will be similar. A fridge full of vitamins — enriched juices implies its owner works in media or fashion. They tend not to eat the foods they buy. Known as the food faddiest, they just want to be seen as purchasing the latest important things. A fridge filled with everything from steak to frozen fish suggests the martyr mum. Her fridge tends to be stocked with every kind of product, except what she herself would want. This fridge hints at difficulty balancing family and work life. Fast food fanatics always buy mineral water or soda pop. The nearest they will get to fresh fruit is tomato sauce. Their fridges hint at someone who works hard and plays hard, also, someone who is not into long term planning. Finally, a fridge filled with nothing more than a bottle of white wine and some sparkling mineral water implies an owner who is single, lives in a big city and enjoys the finer things in life. The fridge is empty because this person regularly eats in restaurants. 36. What can we know from the first two paragraphs? A. Some researchers are fond of staring at other people’s fridges. B. People don’t want others to know about their secrets. C. The food you put in the fridge has something to do with your personality. D. There are mainly five kinds of lifestyles among British people. 【答案】C 【解析】細(xì)節(jié)理解題。第一段講英國一個(gè)市場(chǎng)調(diào)查發(fā)布說如果你不想讓人對(duì)你了解過多，你最好保持你冰箱的秘密。第二段講，研究者在英國看了400多個(gè)人的冰箱并比較主人的生活方式，他們稱能夠通過冰箱里的東西把人們分類。由此可見，冰箱里放的食物和人的性格有關(guān)。故選C。 37. According to the passage, people who belong to food faddiest_________. A. don’t care much about money when buying things B. will try their best to stay healthy C. often stay up late to finish their job D. prefer to ask others about what to do next 【答案】A 【解析】細(xì)節(jié)理解題。由“Known as the food faddiest, they just want to be seen as purchasing the latest important things.”可知他們買東西只想讓人看上去他們購買了最新的重要的東西，而不在乎錢。故選A。 38. Which of the following is true according to the passage? A. “Nutrition nerds” are always organized and successful in their jobs. B. “Food faddists” like to stock their fridges with all kinds of vitamins. C. “Martyr mums” care themselves more than others. D. “Fast food fanatics” usually do not stock their fridges with fresh fruit. 【答案】D 【解析】細(xì)節(jié)理解題。“Fast food fanatics always buy mineral water or soda pop. The nearest they will get to fresh fruit is tomato sauce.”說明速食狂熱者通常不在冰箱里儲(chǔ)存新鮮水果。故選D。 39. What will those who often dine out put in the fridge? A. All kinds of food they like. B. Only something to drink. C. Fruit, vegetables and meat. D. Food rich in vitamins. 【答案】B 【解析】細(xì)節(jié)理解題。由最后一段可知經(jīng)常外出就餐的人冰箱里只放一些喝的。故選B。 40. What is this passage mainly about? A. What people store in their fridges. B. Fridge contents and its owner’s secret. C. What we should store in our fridges. D. How to keep our fridge contents secret. 【答案】B 【解析】主旨大意題。第一段說明文章主要講冰箱里的內(nèi)容和主人的秘密。故選B。 Teaching procedures and ways Step I Greetings and Revision, T: Hello, everyone! Yesterday we learned how to write an advertisement, and you were asked to write a diary entry about your experience of buying a camera. Now, I’d like you to show me your work. (Show a student’s writing on the screen, and ask the whole class to give necessary changes. ) Sample version: Most people can’t escape from the temptation of advertisements, of course, including me. The other day, 1 was strolling in the street when an advertisement of camera caught my eyes. It said that the price of a certain type of camera was only 20 yuan, pared with its original price, it gave a special discount of 180 yuan. It so happened that I was just in great need of a camera then, so I bought one without hesitation. I had a good time taking photos with it, inviting my friends. However, to my surprise, when 1 went to get my developed photos, the shop assistant told me that none of my photos came out, because my camera does not take good pictures. What disappointing news! This experience taught me a lesson: Never be too easy to believe what an advertisement says! T: From the diary entry we know the writer bought the camera after seeing the attractive price of the camera. But the camera does not take good pictures. I think this lesson is not only a lesson to the writer, but to all of us. We should be smart about advertisements! It’s clear that the advertisement doesnt tell the plete truth. So if you are asked to advertise for products or services, do not cheat. Step2 Reading T: Nowadays people all over the world use all kinds of media to advertise for the benefit of the public or public welfare. Have you ever thought of 1aunching an advertisement campaign about social concerns? If so, do you know how you build an advertisement campaign? Now, let’s read the following handout and this will give you some basic information on an advertisement campaign. While you are reading the passage, please find answers to the following questions. Show the questions on the screen, and give the students five minutes to read. 1. What is an advertisement campaign? 2. How many kinds of media are referred to in this passage? What are they?, 3. Who is the target audience for your advertisement campaign? Suggested answers, 1. An Advertisement campaign is an organized program of advertisements using various kinds of advertisements to reach a particular audience. 2. Five kinds of media are referred to in this passage. They are posters, magazines, newspapers, radios and television. 3. The people we want to reach are our target audience. Step3 Language points： 1. Unlike a single advertisement, an ad campaign is an organized programme of advertisements using various kinds of ads to reach a certain audience. (Page 18, Line 1-2) 句法分析：organized為過去分詞作定語，修飾programme；using…為現(xiàn)在分詞短語作后置定語。 ▲paign: 大型、有組織的戰(zhàn)役，還可以表示運(yùn)動(dòng)、活動(dòng)、競(jìng)選活動(dòng)等。 battle: 指兩支強(qiáng)大的軍隊(duì)在某一地點(diǎn)進(jìn)行的長時(shí)間的、大規(guī)模的戰(zhàn)役。 war: 指國與國之間或國內(nèi)的公開的大規(guī)模戰(zhàn)爭，包含有多次的battle. conflict: 常指精神方面的沖突和斗爭。 fight: 指兩個(gè)人或兩個(gè)組織之間的爭斗。 e.g. He fought bravely in many battles and gained their respect. a public health camaign 衛(wèi)生運(yùn)動(dòng) the First World War a conflict between two cultures My little brothers are always fighting. ▲various adj. 各種各樣的；好幾個(gè), 很多 There’re various ways of cooking fish. 魚有各種各樣的做法。 Various people have seen the film. 許多人都看過這部電影。 (派) variety n. 種類, 多樣性 variation n. 變化 vary u. 改變 a variety of (= varieties of) 多種多樣的: all kinds／types／sorts of各種各樣的 vary in size／weight大?。亓坎煌? vary with隨……而變化 ▲certain adj.表示“某一”、“某些”，通常用作定語。 A certain Mr Smiths called this afternoon. 有個(gè)叫史密斯先生的人今天下午來過電話。 He was absent for certain reasons. 由于種種原因他沒有出席。 2. have…… in mind: 心中想著 (Page 18, Line 3-4) I could see he was not telling me all he had in mind. have…… on one’s mind: 有心事 Don’t bother your dad. He has got a lot on his mind. keep / carry…… in mind: 記住 keep one’s mind on / upon: 專心注意，聚精會(huì)神干某事 3.figure out (Page 18, Line 4) 弄懂，弄清楚，計(jì)算出 It’s important to figure out exactly what you want to tell the audience. 4. In order to determine your audience, you will need to do a little research. (Page 18, Line 10) ▲determine vt. 決心，決定 determine +名詞 決心……, 確定…… determine to do sth. 決心干某事 determine sb. to do sth. 使某人下決心于某事 (2) vi. determine on／upon+(doing)sth. 決定, 決心…… (3) determined adj. 決意的；已決定的；堅(jiān)決的 be determined to do sth. 下決心去干某事, 果斷／斷然／決然干某事 注意：determine to do sth. 是一個(gè)短暫性的動(dòng)作, 不能與時(shí)間段連用。 be determined to do sth. 是延續(xù)性的狀態(tài), 可與時(shí)間段連用。 He determined to do it for a long time. () He was determined to do it for a long time. (√) 經(jīng)典回放： (1) He left the place, ______ never to e back. A. determined B. to determine C. being determined D. having determined (2) We’re determined ______ the problem ______ our own. A. solving；on B. to solve；of C. to solve：on D. solving；of (3)一What about the person? 一Seldom in all my life ______ such a ______ person. A. I met; determining B. I have met; determining C. have I met; determined D. did I meet; determined 答案： A C C 5. It’s important to always try to appeal to the way the audience will react. (Page 18, Line 18) ▲appeal vi. 迎合；有吸引力；要求, 懇求；訴諸 (1) appeal (to sb. ) for sth. 懇求(某人)某物;為某事向某人呼吁 We appealed to him for help. 我們向他求援。 (2) appeal to sb. to do sth. 呼吁某人做某事, 懇求某人做某事 She appealed to us to go with her. (3) appeal to sth. 訴諸(法律、輿論、武力等)。appeal to the law訴諸法律 The old woman had to appeal to the public opinion. 這位老太太只好訴諸公共輿論。 (4) appeal to sb. (某物)引起某人的興趣／吸引某人, 迎合(某人) Does the film appeal to you? 你對(duì)這部電影感興趣嗎? 6. You can gather this information for your research. (Page 18, Line 19) ▲gather vt. ＆vi. 聚集；采集, 收集；揣測(cè) He travels about the world gathering facts about little-known diseases. All the girls gathered round to see the beautiful piano. 拓展： gather in收割(莊稼) gather speed加速前進(jìn) gathering n.聚集, 聚會(huì) 辨析：gather／collect collect和gather作動(dòng)詞, 兩者都可以表示“收集、聚集”, 但其用法有所不同。 (1)gather表示把分散的東西集中到一起。 He gathered his books. 他把書集中在一起。 (2)collect則表示精心地、有選擇地收集。 He has collected many stamps. 他收集了許多郵票。 經(jīng)典回放： (1)Every one of you ______ the basketball field used to be quickly please! A. gathers where B. gather where C. will gather at D. gather at (2)The captain ______ all his soldiers before him, telling them to get ready for the fight. A. collected B. gathered C. selected D. elected 7. There are lots of different ways to get your message across when … (Page 18, Line 26) ▲get sth. across傳達(dá), 表達(dá)；傳播；為人理解 經(jīng)典回放： (1)It was not a serious illness, and she soon______ it. A. got over B. got on with C. got around D. got out of (2)We have to ______ the wheat as soon as possible because a storm is on the way. A. get away B. get across C. get through D. get in 8. You must decide what approach you want to use. (Page 18, Line 27) ▲approach n.方法, 途徑 vt. 處理, 對(duì)待；接近 All approaches to the town were blocked by snow. We heard the sound of a car approaching. 我們聽到了汽車到來的聲音。 He approached the question like a scientist. 他處理這個(gè)問題時(shí), 就像一位科學(xué)家。 經(jīng)典回放： (1)Spring is ______, we should make preparations ______ it. A. ing; with B. approaching; for C. following; in D. approaching; to (2)What’s the best way of ______ this problem? A. approach B. prepare C. approaching D. get close to 9. result in 導(dǎo)致 (Page 19, Line 2) result from 由于 It can result in lung cancer. It results from his carelessness. as a result 結(jié)果 as a result of 由于 10. be concerned with 與……有關(guān)／聯(lián)系；對(duì)……感興趣(Page 19, Line 13) 【常用搭配】 1) be concerned about 關(guān)心 2) be concerned over/at sth. 為某事憂慮 3) be concerned with 和某事有牽連 4) as far as sb. is concerned 就……而言；關(guān)于 5) concerning prep. 關(guān)于 【活學(xué)活用】 1) I am concerned about my wife’s health. 我擔(dān)心我妻子的健康。 2) Her latest survey is concerned with youth unemployment. 她的最新調(diào)查與青年的失業(yè)有關(guān)。 3) As far as I’m concerned, you can do what you like. 就我而言，你可以做你喜歡的事。 11. urge (Page 19, Line 16) ⑴ vt. 敦促，催促 e.g. The UN urged them to honor the peace treaty. 聯(lián)合國敦促他們尊重這項(xiàng)和平條約。 ⑵ vt. 強(qiáng)調(diào)，竭力主張 e.g. He urged restraint in dealing with the protester. 他強(qiáng)調(diào)在應(yīng)對(duì)抗議者時(shí)應(yīng)該保持克制。 ⑶ n. 沖動(dòng)，強(qiáng)烈的欲望 e.g. I had an urge to learn English well. Step5 Summary and Homework T: Good! I think after reading this handout you should have got some basic information on an ad campaign. In next period, we will work in groups and develop an ad campaign. So after class, read the instructions on page 19 and find which topic you are interested in and search some information about the topic you choose. Record after teaching: