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1、電大1378《管理英語3》開放大學(xué)期末考試題附答案 1. -1 suppose there 11 be a lot of arguments. A. No problem. B. 1 should imagine so. C. That s a good idea. 2. -Sorry, 1 made a mistake again. Practice more and you 11 succeed. A. Never mnd. B. Certanly not. C. Y ou re welcome. 3. -Do you mind if 1 smoke here? A.

2、No, thanks. B. Yes, please. c. Yes, better not. 4. -How dd you miss your tran? A. Never mind B. What s your proposal? C. We11, 1 was caught in the traffic jam. 5. -Good Matters, how can 1 help you? morning, l d like to fnd out A. how 1 could pay online B. how 1 could become a volunteer C.

3、how 1 could make an appointment 1181 6. 1ts to point to or talk about strangers in public. A. not polite B. polite C. good 7. J ohn, as well as Mike A. have just been back from an important meeting. B. has C. had 8. -When do we have to pay the bill? December30. A. By B. 1n C. During 9.

4、______ is known to all, too much fat causes heart problems. A. Of B. As C. For 10. He gave up his study in college in A. bundle C. despair B. desperate 11. You can go you promise to be back before 120 clock. A. so far as C. as long as 12. 1 your early coming. A. looking forward C. look

5、forward to B. as far as B. looking forward to 13. 1 didnt finish my homework. 1182 A. did he C. he did B. didnt he 14. Lets discuss these problems at the meeting, ? A. do we C. will you B. shall we 15. If you need further information, please office . A. contact C. constant B. construct

6、 16. know how often the bus runs during rush hour. A. occur B. happen C. take place 17. l m used early now. A. get B. getting C. to get 18. Lets the reports on the latest work. A. to B. with C. over it is for kids to imagine freely! A. How B. What C. What an 20. The manager urged his

7、 staff not to splendid opportunity. A. get B. escape C. miss Passage 1 Without good budget management, you are likely to overspend on marketing accidentally. 15 Here are three steps that help to make a good marketing budget. Step 1: Organize financial information The first step is to be clear

8、of your current financial situation. You need to know how much money your company makes monthly and the changes that might arise in the future. Although income flows change throughout the year, you must organize the information based on reliable revenue -the minimum amount of money your company mak

9、es each month.16 A realistic budget plan will always focus on the income that exceeds the expenses, 17 not the total revenue that comes in. When you have determined the amount of disposable income available for the company, you should determine where the money will go. Step 2: Determine where you w

10、ant to spend marketing funds After you know the total amount available to spend on marketing, the next step is how you plan to spend that money. Three main factors decide how you spend marketing funds: the budget amount, your past experiences, and where you can reach the right audience. You will sta

11、rt organizing how to spend the funds based on the amount. Besides, you need to consider the strategies that have worked in the past. Also, you need consider which marketing channels will allow you to reach the right audience. Step 3: Assess data and make appropriate changes The final step in buildi

12、ng a good marketing budget is the analysis of the plan and any changes that may improve revenue. Ultimately, marketing is designed to bring in extra revenue. 18 If the activity does not bring in any additional revenue over its cost, then it is better to change strategy and try something else. Assess

13、ing the data is a vital part of creating an effective marketing strategy. 19 Evaluation begins with comparing past performance to the performance after marketing the product or services. However, a good budget alone is not enough. Y ou have to take action and remain committed to following through yo

14、ur plan. By keeping the budget in mind when you make decisions, you will have the opportunity to work out different strategies to find the best solutions for your business goals and prevent overspending on marketing. 21. What should the budget plan be based on? A. The companys reliable expense. B

15、.The companys reliable income. c. The company s reliable cost. 22. What does "disposable income" mean in paragraph 3? A. Total income C. N et income. B. Previous income. 23. You have to be clear when organizing financial information. A. the income and expenses C. the budget management B. th

16、e marketing fund 24. The three main factors that decide how you spend marketing funds A. the money you have earned, the actual expenses and the money you will expend B. the budget amount, your past experiences and where you can reach the right audience C. the assets you have, the product and the in

17、come 25. Keeping the budget in mind when making marketing decisions will avoid A. using less than you earn C. using more than you earn B. using money unnecessarily Passage 2 1 think the most terrible thing in life for my little brother is getting up in the morning. He is almost sick when my mo

18、ther ca11s, "Herbert! It s seven0 clock! Get up!" Herbert answers, "1 m coming!" and goes right back to sleep. l m not ata11 like my brother. 1 don t like to go to bed at night but 1 don t mind getting up in the morning. 1 usual1y wake up before my mother calls me. 1 jump out of bed and go into the

19、bathroom to take a shower. 1 get dressed, brush my teeth, comb my hair, and get ready to go downstairs forbreakfast as soon as my mother calls. But not Herbert. He just sleeps. A military band in our bedroom could not wake him up. 1 call him and say, "Get up! Mum will be up here to pull you out of

20、bed if you don t get up immediately!" But he just sleeps. After calling a few more times my mother has to come upstairs and pull Herbert out of bed. It s that way every day with my little brother. Perhaps someday helllearn to get up on time, but 1 really dont think so. 26.The most terrible thing in

21、 life for my little brother is going to school. 27. When mother calls, Herbert doesnt answer and remains in bed. 28. My mother often has to pull Herbert out of bed as he refuses to get up. 29.Sometimes we have to send for a military band to wake Herbert up. 30. The writer thinks someday Herbert

22、will learn to get up on time. 17. 8. 13. 18. 9. 14. 20. 21. 22. 23. 24. 25. 30. 71.B 2.A 3. C 4. C 5. B 6. A 11. C 16. B 7. B 12. B 17. B 8.A 13. A 18.C 9. B 14. B 19. A 10. C 15. A 20. C 21. B 22. C 23. A 24. B 25. C 26.F 27. F 28. T 29. F 30. F A Telephone Message To: Sa

23、m Smith Time: 3:00 p. m. , April 6 Message: Mr. James of AAA Company is to visit your office on April 11, Tuesday. His Flight CZ3590 takes off from Shanghai at 7: 55 a. m. and arrives in Shenzhen at 10: 25. He is expecting to discuss with you about the technical cooperation on a new project. Ring back to check whether the time is suitable. From: Zhang Qiang.