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2019-2020年高三英語第一輪復習 模塊四第一單元教案 牛津版 advertisement n 廣告 share vt 分享，分擔，共有 persuasive adj 勸導性的，勸誘的，有說服力的，令人信服的 product n 產(chǎn)品 service n 服務 promote vt 宣傳，推廣，促銷，推銷 place vt 安排，放置 intended adj（為……而）打算的（或設計的） educate vt 教育 issue n 問題，議題 welfare n 福利，福利事業(yè) plete adj 全部的，完全的，完整的 law n 法律 lie vi 說謊 untrue adj 不真實的 claim n & vt 聲明，宣稱，號稱 aware adj 知道的，明白的，意識到的 toothpaste 牙膏 breath n 氣息，呼吸 advertiser n 等廣告者，廣告客戶，廣告商 cure vt 治愈，治療 customer n 顧客，消費者 ment n 評論，意見，評價 connect vt 聯(lián)系，連接 trick n 騙局，把戲，惡作劇 original adj 新穎的，別致的，獨創(chuàng)的，最初的，原來的 creative adj 具有創(chuàng)造性的，具有獨創(chuàng)力的 public n 公眾，大眾 lead vt 過（某種生活）；領導，引導 nationwide adj 全國范圍的，全國性的 campaign n （社會，政治或商業(yè)等的）活動，運動 drug n 毒品，藥，藥物 deal vi 處理，對付 social adj 社會的 school vt 是受學校教育，培養(yǎng)，教育 live vi 過（某種生活） smoking n 吸煙，抽煙 mit vt 犯（錯誤），干（壞事） mit suicide 自殺 smart adj 聰明的，精明的 plete vt 完成 satisfied adj 滿意的 trick vt 欺騙，哄騙 publisher n 出版商，出版公司 unique adj 獨特的，獨一無二的 imagination n 想象，想象力 choice n 選擇 remend vt 推薦 bar n 條，棒 pany n 公司 update vt 更新 packaging n 包裝 design n 設計，圖案，花樣 vt 設計 pletely adv 完全地，徹底地 unforgettable adj 難忘的，無法忘記的 fashionable adj 時髦的，流行的 convenient adj 便利的，方便的 highly adv 非常，很，高地，高度地 functional adj 實用的，有用的，功能的，機能的 filling n 餡；填充物 bored adj 感到厭倦的 jeans n 牛仔褲 available adj 可買到的，可獲得的 build vt 開發(fā)，建構 various adj 各種各樣的，多樣的 particular adj 特定的；特別的 audience n 受眾；觀眾；聽眾；讀者 goal n 目標，目的 target n 目標，對象，靶子 media n (medium的復數(shù))媒介，媒體 determine vt 確定，決定 extremely adv 非常，極其 appeal vi 迎合，有吸引力， appeal to 迎合，對……有吸引力 react vi 做出反應，回應 gather vt 搜集，收集，使聚集 approach n 方法，途 課文出現(xiàn)短語 1. be used to 2. do some research on 3. share with 4. encourage sb to do sth 5. believe in 6. for free 7. be intended to do sth 8. protect sb from sth 9. public welfare 10. be aware of 11. even if 12. be proud of 13. connect… to.. 14. fall for 15. play tricks on 16. lead a better life 17. live a healthy life 18. mit suicide 19. follow the advice 20. offer sb sth 21. be satisfied with 22. trick sb into doing sth 23.persuade sb into doing sth 24. take drugs 25. keep away from 26. at a low price 27. be tired of 28. on sale 29. of high quality 30. be popular with 31. remind sb (not to) to sth 32. up to 33. be bored with 34. be amazed at 35. appeal to 36. be concerned with 一．單詞應用 根據(jù)單詞的首字母或漢語意思填寫正確單詞，注意形式變化 1. If you want to sell this product well, I advise you to a_________ it in the newspaper or on TV. 2. All of us finally agreed to his plan because of his p_______ language. 3. Nearly all the a_______ to the palace were guarded by the soldiers. 4. The writer traveled throughout the country to p_________ his latest novel. 5. PSAs are often placed for free, and are i______ to educate people about health, safety, or any other i_______ which affects public welfare. 6. China has strong laws to protect people from advertisements that lie or try to make people believe u_______ claims about products or services. 7. The advertisers want you to read the word ‘fights’ and think that the toothpaste c______ bad breath, but it does not say that! 8. PSAs use some of the same methods, like attractive and original images and c_____ language, but they are made to serve the public. 9. China began a nationwide public service advertising c______ in 1996, and since then numerous PSAs have appeared around the country. 10. One of the PSAs to teach us how to live healthy lives is ‘Smoking is ______ _______(自殺) slowly’. 11. I have c______ _(完成) my article about ads, and I’m quite ______ (滿意) with it. 12. Before our talk, I did not think very much about how an advertiser might be trying to t_______ customers into buying a product or a service. 13. The publisher also said that the readers wouldn’t believe the writer’s u______ way of thinking and rich i__________ (想象力). 14. This term’s main reading category for senior high students is adventures, so Travel to the Misty Country would be a good c_______. 15. That is why we are considering r________ (重新包裝)our chocolate bar as well. 16. Our new packaging will be colorful and ________ (引人注目). 17. Have you ever ________ (后悔) not having snapped those ________ (難忘的) moments? 18. It’s ____________ (fashion), __________ (方便的) and ________ (function). 19. It is ________(極其) important to know your audience so you can create the right message for the right people. 20. You must decide what a______ you want to use. 二．詞形轉(zhuǎn)換 1. intended ( adj.) ---- _______ ( n .) 2. educate ( v. ) ---- __________ ( n. ) 3. connect ( v. ) ----________ ( n. ) 4. advertiser ( n. )----__________ ( n. ) 5. create ( v. ) ---- _________ (adj.) 6. society ( n. ) ---- __________ ( adj.) 7. imagine ( v.)----__________( n.) 8. determine (v.)----__________( adj.) 9. plete (adj./v.)---_________(adv.) 10.satisfied (adj.)_______(v.)______ (n.) 三. 句型結(jié)構 1.We ______ (如此習慣于) them that we often do not even realize how many we see and hear in a day. Wood can ____ (被用來造紙). We ______ (過去常購物) on Sundays, but now we have no time. 2. PSAs are often placed for free, and are intended to educate … be intended/meant to do sth./ be intended/meant for sb/sth This software __ ____ ___ ___ the puters ____________ (是為了保護…不受到…攻擊而設計) by a kind of virus called worm. The toy ____ _______ ______ ______ (是給兒童玩的) aged three and up. 1. However, we still must _____ _______ _______ (知道) the methods used in ads to try and sell us things. _____ ___ ____ (老師說的話) made me _____ ____ ____ ___ ____(意識到英語的重要性). Are you aware ___ __ ___ ___ (你已傷害了)her feelings? 2. We must not ____ ___ (上…的當) this kind of trick. He is too smart to fall for that trick (很聰明不會中那個詭計的). 3. These ads deal with large issues. He is __ ___ ___ __ (容易相處). __ ___ ___ __ ____ (盡管她病了), she continued __ (處理) problems of all kinds. 4. There are even PSAs to teach us how to __ __ _ ___(過健康的生活). 5. I will encourage _ __ __ __ ____ (鼓勵朋友們注意) them as well. 6. I remend that __ __ (我們買) 10 copies for the library. = I remend _____ 10 copies for the library. He remended me _ ___ (呆) for another week. 四. Fill in the blanks with the correct forms: be popular with, be of high quality, remind sb.(not) to do sth, be bored with, have sth. in mind, appeal to, get sth across, up to 1. We tried to _____ our point _______, but he just wouldn’t listen. 2. It is important to always try to ___ the way the audience will react. 3. My daughter _____ me forget to take my medicine. 4. The pany must ensure that their product _______. 5. If you _____ math, you should turn to doing some English exercises. 6. When you start a successful ad campaign, you must __ a clear goal and target audience ____. 五. 翻譯句子 1.他過去生活在農(nóng)村，但現(xiàn)在已經(jīng)完全適應城市生活了。 2.總的來說，動物會在人類之前意識到危險。 3.他的表情說明他 對這樣的結(jié)果很 不 滿意。 4.我對野營這樣的活動從不感興趣。 5. 顧客不應該被不誠實的廣告商所蒙騙。 6.我們有多種方式解決這個問題。 We have several this problem. There are several __ we can settle this problem. 7.我不喜歡她的衣著打扮。 I do not like she is (dress). 8. 這種疾病有90%的患者能被治愈。 Ninety percent of the patients can __ _ this disease. 9.這個房間并不打算當起居室用的。 This room is serve a living room. 10．我會讓我叔叔幫我檢查拼寫。 I’ll get my uncle ___ ___ __ the spelling for me. 11. 他的成功鼓勵我堅持我的理想。 His ___________ ___________ me to __________ _______ my ideal. 六、 Put the following sentences into reported speech: 1. She said, “Advertisements are an important part of our lives.” ______________________________________________________________________. 2. Matt asked Ann, “Are you the happiest person in the world?” ______________________________________________________________________. 3. “Where did you find the ads for jobs abroad?” Bill asked. ______________________________________________________________________. 4. The salesman said to me, “Read what some of our satisfied customers say.” ______________________________________________________________________. 5.“Don’t worry，Mary.” The doctor said. ______________________________________________________________________. 七、 單項選擇 1. Tom said ________ he was not sure ________ the news was true and _______ he would find out about truth himself. A. that; that; that B. if; if; if C. that; if; that D. if; that; if 2. ________ is reported in the newspapers, talks between the two countries are making progress. A. It B. As C. That D. What 3. ________ in a white uniform, he looks more like a cook than a doctor. A. Dressed B. To dress C. Dressing D. Having dressed 4. It took me about an hour to ______ my intention _______ her. A. get; across B. put; across C. get; across to D. put; across to 5. In order to make our city green, ___________. A. it is necessary to have planted more trees B. many more trees need to plant C. our city needs more trees D. we must plant more trees 6. We won’t give up ________ we should fail 10 times. A. even if B. since C. whether D. until 7. I don’t think people are really aware ________ just how much it costs. A. / B. on C. of D. about 8. Many students signed up for the ______ race in the sports meeting to be held next week. A. 800- meter-long B. 800-meters-long C.800-meter-length D.800-meter-lengths 9. You can _______ mine if you have _______ yours at home. A. share; left B. borrow; forgotten C. share; forgotten D. buy; left 10. All the electrical equipment _______ will be equipped in the office ______ great importance to us. A. that; are of B. that; is C. what; is of D. what; are of 11. How do people react _______ his speech against pollution? A. on B. to C. at D. in 12. The teachers_______ to learn from Lei Feng. A. appeal to us B. call on us C. demand us D. A and B 八、Reading strategy Expository writing is meant to introduce you to basic information on the topic. It usually follows the same basic format: introduction of a subject, supporting details, conclusion. When you see a statement presented in expository writing, e.g, “Even if an ad does not lie, it does not mean it tells you the plete truth”, always look at the information that follows it closely. You should be able to find facts to support the idea, such as “ All it says is that it fights it and that is not the same thing at all”. The author will follow this information with a concluding statement , which tells you what you are supposed to learn from the passage---“We must not fall for this kind of trick”. 九、Integrating skills 1、Passage A（Reading） Advertisement _______________1_______advertisements _______________2_______ advertisements Definition _3_____which someone has _____ ______to promote a product or a service Definition They are placed ___ _____and ________ to ______people to ______ _____an idea which affects _______ _________ Added info. Although we have laws to ____us____ ads that _____or try to make people believe untrue______, we must ___ ___ ___ the methods used in ads to sell us things. Even if an ad does not lie, it does not mean it tell you the plete _________. Added info. PSAs ____ _____large social issues and are meant to ______the public. They educate people about ____ _____ _______, such as “Project Hope”, whose slogan is “Project Hope--_______every child. They also teach us how to ______ ______ ________. Concluding statement We must not _____ _____this kind of trick. Concluding statement Not all ads____ ____ ____ us though Conclusion: Be _________about advertisements 2、Passage B（Project） An ad campaign is an ___________ program of advertisements using various kinds of ads to ________ a particular audience. In an ad campaign, you have the chance to advertise using different kinds of ________including newspapers, magazines and televisions, etc. When _________ a successful campaign , you must have a clear ________and target audience in mind and consider the following. Firstly, it is _________important to determine the audience you want to________, or your ________ _________ so that you can __________the right message for the right people. Secondly, it is important to decide what you want your audience to know or think about and try to ______ _______the way the audience will _________. Lastly, to determine what_________ you want to use to _______your message ______when putting together an ad campaign is also of great importance . The way you choose to advertise should ______mainly ________your target audience and which kinds of ads reach that particular group best. 十、Writing 近來，食品價格不斷上漲，你校食堂的飯菜也都漲價了。為此，你校學生會在學生中進行了調(diào)查。請你根據(jù)下表調(diào)查結(jié)果，并結(jié)合自己的看法，用英語寫一份調(diào)查報告。 調(diào)查結(jié)果 觀點 53%贊同 1． 全國物價上漲，食堂為自身生存，飯菜漲價為正?，F(xiàn)象； 2． 只要別漲得太過分，飯菜質(zhì)量不下降就行。 47%反對 1． 食堂宗旨是為學生服務，不得惟利是圖； 2． 有的學生為了省錢不吃早飯，有害健康。 你的看法 1．。。。 2．。。。 注意：1。對所給要點，不要簡單翻譯，要有適當?shù)陌l(fā)揮。 2．字數(shù)150字左右，開頭已寫好，不計入詞數(shù)。 參考答案： 一．單詞應用 1. advertise 2. persuasive 3. approaches 4. promote 5. intended, issue 6. untrue 7. cures 8. creative 9. campaign 10. mitting suicide 11. pleted satisfied 12.trick 13. unique, imagination 14.choice 15. repacking 16.eye-catching 17. regretted, unforgettable 18.fashionable, convenient, functional 19.extremely 20.approach 二．詞語轉(zhuǎn)換 1. intension 2. education 3. connection 4. advertisement 5. creative 6. social 7. imagination 8. determined 9. pletely 10. satisfy--satisfaction 三．句型結(jié)構 1. are used to, be used to make paper, used to go shopping 2. is intended/meant to protect, from being attacked, is meant/intended for children 3. be aware of , What the teacher said, aware of the importance of English, that you have hurt 4. fall for, is too smart to fall for that trick 5. easy to deal with, In spite of her illness, dealing with 6. live/lead healthy lives 7. my friends to pay attention to 8. we purchase, purchasing , to stay 四．用方框內(nèi)所給短語的適當形式填空 1. get, across 2.appeal to 3.reminded, not to 4.is of high quality 5.are bored with 6.have, in mind 五．翻譯句子 1. he used to live in the countryside, but now he is entirely used to the city life. 2.As a whole, the animals are faster aware of danger than humans. 3. The look on his face suggested that he was not satisfied with the results. 4. such an activity as camping can never appeal to me 5. customers shouldn’t fall for some dishonest advertisers. 6. ways to settle, ways in which 7. the way, dressed 8. be cured of 9. not intended to serve as 10. to help check 11.success encouraged , stick to 七．單項選擇 1-5 CBACD 6-12 ACAABBD 九、Integrating skills 1、Passage A（Reading） Advertisement mercial Public service Definition One paid for Definition for free meant/intended encourage believe in public welfares Added info. protect from lie claims be aware of truth Added info. deals with serve public service projects Schooling live better lives. Concluding statement fall for Concluding statement play tricks on Conclusion: Be smart about advertisements 2、Passage B（Project） organized reach media starting goal extremely reach target audience create appeal to react approach get across depend on 十、Writing An investigation has been carried out recently of there being a rise of food price in the school canteen. And different opinions occur among us students. Forty percent of the students strongly disapprove of raising the price of food in the school canteen; they think that purpose of the canteen is to serve the students instead of making profits. At present the dish prices in the school canteen are very high, and as a result, some of the students skip breakfast just to save money, which may lead to poor health in the long run. Others, however, accept the rising price. For one thing, the price of food has increased nationwide. So accordingly, the canteen has to raise the price to survive itself. For another, what these students expect is that the food quality will not change much and the rising price will not be too high. Personally, the rise of food price in the canteen can be understood. But it must be taken into consideration that students don’t make money and can’t afford too much a price. Therefore, a reasonable price is needed to satisfy the students.