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1、,單擊此處編輯母版標(biāo)題樣式,單擊此處編輯母版文本樣式,第二級,第三級,第四級,第五級,*,LOGO,單擊此處編輯母版標(biāo)題樣式,單擊此處編輯母版文本樣式,第二級,第三級,第四級,第五級,*,Unit 2,Marketing,Aims,To listen and understand significance of marketing environment;,To practice listening for specific information about marketing mix;,To practice listening for general ideas.,Aims,Conten

2、ts,Part I.Warm-Up,Part II,Promotional campaign,Part III Marketing Mix&Management,Part IV Marketing Strategy,Contents,Marketing involves finding out what your customers want and supplying it to them at a profit.Marketing is how you define your product,promote your product,distribute your products,and

3、 maintain a relationship with your customers.To be an effective marketer,one has to know about marketing environment,marketing mix as well as marketing strategy.,Situation,Part I.Warm-Up,Task 1:Directions:Work with your partner and discuss the following questions:,1.Generally,the marketing environme

4、nt includes demographic environment,economic environment,natural environment,technological environment,political&legal environment and social&cultural environment.Do you know what elements demographic environment include?,2.Why is it important to study elements of demographic environment?,Reference:

5、,1,2,Demographic environment includes variables of a population,such as age,sex,education level,income level,marital status,occupation,religion,birth rate,death rate,average size of a family,average age at marriage.,2,Knowing the demographic environment means knowing the customers,which is essential

6、 to marketers.It is the prerequisite for marketing segmentation.,Word Bank,Task 2,Directions:Listen to a marketing manager explaining demographic marketing environment to a young intern.As you listen,complete the following notes using information from the recording.,Task 2 KEYS,Task 3,Directions:,Di

7、scuss with your partner about the,significance of studying other elements of marketing environments.,Part II,Promotional campaign,Task 1 KEYS,Directions:,Two employees from Marketing Department are talking about the promotional campaign plan.They decided to use a variety of media for full coverage.L

8、ook at the following pictures while you listen and tick those media that are used according to what you hear.Then write down the means of the promotional campaign.,Task 2 KEYS,Directions,Listen to the dialogue again and answer the,following questions.,Task 3,Directions:,Choose two of the following t

9、ypes of,advertising media and compare their advantages and disadvantages.,Newspaper,TV,Magazine,Web,Reference for the teacher,Part III,Marketing Mix&Management,Task 1 KEYS,Task 2 KEYS,Part IV,Marketing Strategy,Task 1,Direction:,Before listening to the tape,think of the following,questions first.,1.

10、Where do you go shopping mostly?Do you buy your daily necessities online?If yes,talk about your shopping experience.,2.What do you think of the prospect of retailers operating off-line?,The answer to the questions in this task is open-ended.,Task 2 KEYS,Directions:,Listen to the news about Online Retailer Launches,Fruit Business and fill in the blanks with missing words,.,Task 3 KEY,Part I,Part II,Part III,Part IV,Warm-Up,Promotional Campaign,Marketing Mix&Management,Marketing Strategy,Summary,Thank You!,