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2019-2020年九年級英語上冊 Advertising pros and cons 教學案例 人教新目標版 一、 設計理念 任務型語言教學是目前交際教學思想中的一種。以任務為中心的教學營造了一個有利于學習者語言習得的最佳環(huán)境，把語言應用的基本概念轉化為具有實踐意義的課堂教學方式，它倡導“在做中學，在做中用”的教育理念，將語言應用的基本理念轉化為具有實踐意義的課堂教學方式。運用學習任務組織教學，強化了語言實踐的過程，充分體現(xiàn)了語言的交際本質。在完成任務的過程中，學生自然地應用語言知識，從而獲得語言運用的能力，真正體現(xiàn)了從知識到能力的轉化。 初中是閱讀教學的基礎階段，這一階段的閱讀教學重在激發(fā)學生對閱讀的興趣，幫助學生掌握一般的閱讀技巧，初步形成對語篇表層結構和意義的認知能力、使用閱讀策略并通過語篇獲取信息的能力、利用閱讀信息解決簡單問題的能力。 二、 教學目標 1.語言目標： ①重點單詞及短語：pros and cons, aim at, pare, confusing, misleading, quality. ②能讀懂課文內容，并從中提取信息和觀點。 ③能就“廣告的利與弊”這一話題表達自己的觀點和看法。 2.能力目標： ①訓練學生快速理順并獲取閱讀信息的能力，完成圍繞課文內容所設計的各種任務，初步掌握快速閱讀技巧，能基本表述課文大意 ②在學習中培養(yǎng)學生對閱讀信息的篩選和辨別能力，能用英語談論廣告的利與弊，激發(fā)學生主動學英語和用英語的積極性。 3.情感態(tài)度目標： 通過對廣告的優(yōu)點和缺點的了解與學習，增長學生的見識，培養(yǎng)學生一分為二看待事物的辨證態(tài)度。 三、 教學過程 環(huán)節(jié)1.導入和“熱身”活動（Lead-in and warming-up activities） ①Ask two students to give a duty report.如學生節(jié)選一段來自The Lion King 的對話： A: Simba! I’m very disappointed in you. B: I know. A: You could have been killed. You deliberately obeyed me. And what’s worse, you put Nala in danger. B: I was just trying to be brave like you. A: I’m only brave when I have to be. Simba, being brave doesn’t mean you go looking for trouble. B: But you are not scared of anything. A: I was today. B: You were? A: Yes, I thought I might lose you. B: Oh, I guess kings get scared, huh? A: Humm-mm. B: But you know what? A: What? B: I think those hyenas were even scareder! A: Cause nobody messes with your dad! e here, you! B: No, no! Dad, we’re pals, right? A: Right. B: And we’ll always be together, right? A: Simba, let me tell you something that my father told me. Look at the stars, the great kings of the past look down on us from those stars. B: Really? A: Yes, so whenever you feel alone, just remember that those kings will always be there to guide you. And so will I. 教學反思：這是一個常規(guī)的課堂活動，每天課前由學生輪流到講臺上用3—5分鐘的時間來展示自己的英語才能，學生們通常用英語講故事、講笑話，表演英語課本劇，或者針對課本中一些有趣的話題做英文采訪或演唱英文歌曲等等。這些豐富多彩、形式靈活多樣的活動不僅在課堂上為學生提供了大膽張口說英語的習慣，而且把英語學習延伸到課外，有利于激發(fā)學生對英語的濃厚興趣，也很自然地把學生帶入了英語學習的氛圍。 ②全班互動交流。讓學生把自己搜集到的一些商品的廣告標語在班內分享。如： T: Boys and girls, yesterday I asked you to collected some English slogans, did you do that? Ss: Yes. T: Great! Who would like to share your slogans? S1: munication unlimited.（摩托羅拉） S2: We lead, others copy.（理光復印機） S3: The choice of a new generation.（百事可樂） S4: Impossible made possible.（佳能打印機） S5: Anything is possible.（李寧品牌） S: …… （使學生了解日常生活用品的英語廣告詞的優(yōu)美之處，體驗現(xiàn)代生活英語的無窮魅力。） 環(huán)節(jié)2.閱讀前活動（Pre-reading activities） ①Listen to the text.（要求學生帶著問題聽課文，捕捉大意。如：What is the article about? Do you agree with it?） ②詢問調查學生對生活中的廣告所持有的態(tài)度。 環(huán)節(jié)3.閱讀活動 (While-reading activities) ①快速閱讀，并通過“框架對比”來進行閱讀記憶。 ②啟發(fā)學生通過閱讀查找和辨別有關信息，該任務可稱為“瀏覽運用型任務”， 學生無須綜合分析或邏輯判斷，而運用形象思維和直覺思維就能從文章的字里行間找出完成任務所需要的答案。老師可以將學生找出的信息板書在黑板上，如： Pros Cons Help to pare two products Help to save money Buy some things with lowest price Tell you when stores are having sales Make our cities and countryside look ugly Some advertising can be confusing and misleading Some ads don’t tell you the truth Some ads can lead you to buy something you don’t need at all 環(huán)節(jié)4.閱讀后活動 (Post-reading activities) ①參照板書內容，引導學生一起口述課文內容的要點和關鍵詞句。 ②Pairwork進行演示，拓展型閱讀。首先，要求學生熟悉和記憶有關廣告的利與弊，再通過結對活動進行語言轉換和內容延伸。 例如： Group 1 A: Hello, everybody! Today we invite a boy to our Talk Show, his name is Deng Yansong. Hello, Deng Yansong! B: Hi, host! A: Well, what do you think of advertising? B: I hate them. A: You hate them? B: Yeah, because they make our cities and countries look ugly. Some people want to make more money, so they put the advertisements everywhere. They look very dirty. A: You are right. But on the other hand, advertisements can help us pare two products and we can buy one that has lowest price. It’s great! B: I agree with you. A: But sometimes the advertising can be confusing and misleading, they can lead you to buy something you don’t need at all. B: Yes, I have ever bought a shampoo called Easy Care, for the shiniest hair ever. But they make me very sad. A: Why? B: They make me think that you can look like the person in the ad, but it didn’t work at all. I feel embarrassed. A: I think you shouldn’t believe all of the advertisements. B: I think you are right. A: Well, in a world, everything has two sides, we should be careful of ads. So much for our today, thank you for ing! B: Goodbye, see you next! Group 2 A: Hello, Wang Yaqing! B: Hi, Xu Xin! A: Can I ask you some questions? B: Of course! A: How do you feel about advertisements? B: I think advertisements can be confusing and misleading. Sometimes, the ads couldn’t tell you the quality of the products. A: Yes, I think so. Last summer, I bought a pair of shoes, the shop assistant told me it’s great. It costs me 400 yuan, but I wore it just for a month, it was broken. Do you think some ads can help us? B: No, I don’t think so. The picture in an ad looks a lot better than the real thing. A: I agree with you. Oh, it’s 6:00, I’ll go home. Bye! B: Good bye! Group 3 A: Hello, Zhang Ru. B: Hello, Cheng Liqing. A: May I ask you some questions? B: Sure! A: What do you think of advertisements? B: I think they are great, because they can also help you save money. Do you think so? A: I don’t agree with you! B: Do you have any ideas? A: Yes, I think that they make our city and countryside look ugly. And some advertising can be confusing or misleading. B: Maybe you are right. I think everything has two sides, so we have different ideas! Group 4… ③老師給予總結性評價。 ④完成3b的寫作訓練，培養(yǎng)學生的書面表達能力。 ⑤學生總結匯報。如： Some advertisements tell the truth and some don’t. For example, the Easy Care Shampoo says it will give you the shiniest hair ever. But my friend tried it and it didn’t work at all. So I think the ads have cons that they can be confusing or misleading. But the advertisement also has pros. Last week, my friend saw the ad on TV about Beauty Cream, then she bought and tried it, it works really well, it makes her skin really soft, so I think the advertisements have pros and cons. 環(huán)節(jié)5.課堂小結 Summary In this period we’ve leant the pros and cons about advertising, we know everything has two sides, so we should make good use of it. 環(huán)節(jié)6. 布置作業(yè)Homework Write slogans for your favorite products. 教學反思： 任務型語言教學是新課改倡導的一種教學模式和理念，貫穿本課的主線是廣告的利與弊，圍繞這一主線我設計了任務型教學法的三個階段性步驟，充分運用“任務型”教學的思想和理念，創(chuàng)建真實的語境，讓學生置身其中，成為課堂的主體，在有趣的活動中完成任務，學到并能運用有用的知識和技巧，較好地完成了本課的知識與技能、過程與方法、情感態(tài)度與價值觀的三維目標。在語言技能方面，本著以學生為主體，以人的發(fā)展為本的教育理念，我要求自己做到從“學”的角度來設計教學內容，遵循先輸入后輸出的原則，使教學呈階梯式層層推進。個人活動和小組活動等形式極大地喚起了學生的興趣，構建了學生主動輸出的橋梁，潛移默化地培養(yǎng)了學生相互合作、共同探究的能力。