《商務(wù)英語綜合實(shí)訓(xùn)實(shí)訓(xùn)項(xiàng)目學(xué)習(xí)教案》由會(huì)員分享，可在線閱讀，更多相關(guān)《商務(wù)英語綜合實(shí)訓(xùn)實(shí)訓(xùn)項(xiàng)目學(xué)習(xí)教案（22頁珍藏版）》請(qǐng)?jiān)谘b配圖網(wǎng)上搜索。

1、會(huì)計(jì)學(xué)1商務(wù)英語綜合實(shí)訓(xùn)實(shí)訓(xùn)項(xiàng)目商務(wù)英語綜合實(shí)訓(xùn)實(shí)訓(xùn)項(xiàng)目第一頁，編輯于星期一：十七點(diǎn) 二十八分。實(shí)訓(xùn)方法實(shí)訓(xùn)方法能力要求能力要求實(shí)訓(xùn)目標(biāo)實(shí)訓(xùn)目標(biāo)掌握公司介紹和產(chǎn)掌握公司介紹和產(chǎn)品介紹的基本方式品介紹的基本方式，能夠介紹自己熟，能夠介紹自己熟悉的某一公司及某悉的某一公司及某種產(chǎn)品。種產(chǎn)品。 每四個(gè)人一組，將班級(jí)學(xué)生分成若干組，采用互動(dòng)討論、動(dòng)手寫作、現(xiàn)場(chǎng)展示、問答、電子文本上交的方式完成本章節(jié)任務(wù)。每四個(gè)人一組，將班級(jí)學(xué)生分成若干組，采用互動(dòng)討論、動(dòng)手寫作、現(xiàn)場(chǎng)展示、問答、電子文本上交的方式完成本章節(jié)任務(wù)。 1、能抓住公司和產(chǎn)品的特點(diǎn)進(jìn)行介紹，行文流暢沒有明顯語法錯(cuò)誤；、能抓住公司和產(chǎn)品的特點(diǎn)進(jìn)

2、行介紹，行文流暢沒有明顯語法錯(cuò)誤；2、能靈活運(yùn)用、能靈活運(yùn)用PPT，口頭表達(dá)相關(guān)信息。，口頭表達(dá)相關(guān)信息。 第1頁/共22頁第二頁，編輯于星期一：十七點(diǎn) 二十八分。一、如何介紹公司一、如何介紹公司 向投資者、合伙人、顧客或者未來的員工等介紹你的公司是公司通向成功的關(guān)鍵一步(most critical doorway to business success)。當(dāng)你再投資者和合作者面前亮相，當(dāng)你站在報(bào)告間開始侃侃而談的一刻，聽眾的感受將決定將來是否進(jìn)一步與貴公司合作(move forward with you to the next stage)。如果你無法激發(fā)聽眾的興趣，你就沒有機(jī)會(huì)介紹貴公司的

3、先進(jìn)技術(shù)(technology)、實(shí)驗(yàn)數(shù)據(jù)(test data)、產(chǎn)品展示(demo)，以及驕人的專利(patents)或是精干的技術(shù)團(tuán)隊(duì)(technical team)。 第2頁/共22頁第三頁，編輯于星期一：十七點(diǎn) 二十八分。一、如何介紹公司一、如何介紹公司 介紹公司的時(shí)侯要注意抓住聽眾的興趣，語言簡(jiǎn)明易懂，切忌讓聽眾感到一頭霧水。介紹時(shí)要記住提到公司的名稱、國(guó)籍、總部、分支機(jī)構(gòu)數(shù)量、工廠、辦公室等。無論介紹的風(fēng)格如何因人而異，語氣都要真誠，最主要的是要與聽眾取得有效交流。如果能夠應(yīng)用一些技巧，就能收到更好的效果。例如，調(diào)整語速、改變語調(diào)、音量等，避免自始至終語調(diào)平淡乏味。此外，必要時(shí)可使

4、用一些肢體語言(physical gestures)來吸引聽眾的注意力(to keep your audience focused on you)。第3頁/共22頁第四頁，編輯于星期一：十七點(diǎn) 二十八分。二、如何制作組織結(jié)構(gòu)圖二、如何制作組織結(jié)構(gòu)圖 組織結(jié)構(gòu)圖（組織結(jié)構(gòu)圖（organization chart），是最常見的表現(xiàn)雇員、職稱和），是最常見的表現(xiàn)雇員、職稱和群體關(guān)系的一種圖表，它形象地反映了組織內(nèi)各機(jī)構(gòu)、崗位上下左右群體關(guān)系的一種圖表，它形象地反映了組織內(nèi)各機(jī)構(gòu)、崗位上下左右之間的關(guān)系。組織結(jié)構(gòu)圖是組織結(jié)構(gòu)的直觀反映，也是對(duì)該組織功能之間的關(guān)系。組織結(jié)構(gòu)圖是組織結(jié)構(gòu)的直觀反映，也是對(duì)

5、該組織功能的一種側(cè)面詮釋。完整的組織結(jié)構(gòu)圖應(yīng)包含以下內(nèi)容：公司名稱、的一種側(cè)面詮釋。完整的組織結(jié)構(gòu)圖應(yīng)包含以下內(nèi)容：公司名稱、Logo；標(biāo)題，其中應(yīng)該包括；標(biāo)題，其中應(yīng)該包括“組織結(jié)構(gòu)圖組織結(jié)構(gòu)圖”字樣；發(fā)布的日期、版本字樣；發(fā)布的日期、版本；結(jié)構(gòu)圖主體，以框、線、部門或崗位名稱等構(gòu)成；讀圖說明、備注；結(jié)構(gòu)圖主體，以框、線、部門或崗位名稱等構(gòu)成；讀圖說明、備注；修改記錄；制作部門、制作人，批準(zhǔn)人員簽名等七個(gè)部分。；修改記錄；制作部門、制作人，批準(zhǔn)人員簽名等七個(gè)部分。 第4頁/共22頁第五頁，編輯于星期一：十七點(diǎn) 二十八分。二、如何制作組織結(jié)構(gòu)圖二、如何制作組織結(jié)構(gòu)圖 制作組織結(jié)構(gòu)圖的軟件有制作

6、組織結(jié)構(gòu)圖的軟件有WORD、 VISIO、WPS OFFICE等。這些軟件非常容易找到。其中，等。這些軟件非常容易找到。其中，WORD和和WPS中，都內(nèi)嵌組織結(jié)構(gòu)圖制作插件工具，但如果使用其中的繪圖工具制作，可能會(huì)更美觀一些，只是速度稍慢。中，都內(nèi)嵌組織結(jié)構(gòu)圖制作插件工具，但如果使用其中的繪圖工具制作，可能會(huì)更美觀一些，只是速度稍慢。VISIO軟件制作組織結(jié)構(gòu)圖效率高、簡(jiǎn)易方便，建議大家使用。軟件制作組織結(jié)構(gòu)圖效率高、簡(jiǎn)易方便，建議大家使用。第5頁/共22頁第六頁，編輯于星期一：十七點(diǎn) 二十八分。三、三、FAB產(chǎn)品介紹法產(chǎn)品介紹法 介紹產(chǎn)品的角度和方法有很多種，其中介紹產(chǎn)品的角度和方法有很多種

7、，其中FAB產(chǎn)品介紹法是目前一種較常用、較簡(jiǎn)單實(shí)用的產(chǎn)品介紹方法。產(chǎn)品介紹法是目前一種較常用、較簡(jiǎn)單實(shí)用的產(chǎn)品介紹方法。FAB是三個(gè)英文單詞開頭字母的組合是三個(gè)英文單詞開頭字母的組合. 1、特性（、特性（Feature） 產(chǎn)品的特性其實(shí)就是產(chǎn)品事實(shí)狀況，比如產(chǎn)品的原材料、產(chǎn)地、設(shè)計(jì)、顏色、規(guī)格等，用眼睛能觀察到的外部信息。產(chǎn)品的特性其實(shí)就是產(chǎn)品事實(shí)狀況，比如產(chǎn)品的原材料、產(chǎn)地、設(shè)計(jì)、顏色、規(guī)格等，用眼睛能觀察到的外部信息。2、優(yōu)點(diǎn)（、優(yōu)點(diǎn)（Advantage） 產(chǎn)品的每一個(gè)特點(diǎn)都可以引申出產(chǎn)品的優(yōu)點(diǎn)，當(dāng)產(chǎn)品擁有明顯的優(yōu)點(diǎn)后，就使產(chǎn)品具備了強(qiáng)大的說服力。產(chǎn)品的每一個(gè)特點(diǎn)都可以引申出產(chǎn)品的優(yōu)點(diǎn)，當(dāng)

8、產(chǎn)品擁有明顯的優(yōu)點(diǎn)后，就使產(chǎn)品具備了強(qiáng)大的說服力。3、好處（、好處（Benefit） 產(chǎn)品的特性以及優(yōu)點(diǎn)可以伸展為消費(fèi)者購買此產(chǎn)品的好處。產(chǎn)品的特性以及優(yōu)點(diǎn)可以伸展為消費(fèi)者購買此產(chǎn)品的好處。第6頁/共22頁第七頁，編輯于星期一：十七點(diǎn) 二十八分。把下面關(guān)于組織結(jié)構(gòu)圖的一段對(duì)話翻譯成英文。把下面關(guān)于組織結(jié)構(gòu)圖的一段對(duì)話翻譯成英文。約翰：茱莉亞，那是什么？茱莉亞：哦，那是公司組織結(jié)構(gòu)圖。約翰：能給我講講這個(gè)圖嗎？茱莉亞：好的。位于最上面的是董事會(huì)，董事會(huì)決定公司所有的重大事件.約翰：董事會(huì)決定董事長(zhǎng)的人選嗎？茱莉亞：是的。約翰：總經(jīng)理做什么？茱莉亞：他管理公司，也決定副總經(jīng)理的人選。約翰：一個(gè)公司

9、有多少副總經(jīng)理？茱莉亞：這取決于公司的大小。像福特那樣的大公司可能有幾百位副總經(jīng)理。約翰：哇，那可不少。副總經(jīng)理主要負(fù)責(zé)哪些工作呢？茱莉亞：負(fù)責(zé)軟件開發(fā)、客戶服務(wù)和市場(chǎng)營(yíng)銷。約翰：總監(jiān)也在總經(jīng)理下面？茱莉亞：是的，除非他是董事會(huì)的董事。約翰：你知道的不少?。≤锢騺啠褐酪稽c(diǎn)兒而已。任務(wù)一任務(wù)一第7頁/共22頁第八頁，編輯于星期一：十七點(diǎn) 二十八分。Suggested answers for task 1John: Julia, whats that?Julia: Well, that is the chart showing our companys organizational struct

10、ure. John: Could you tell me something about it?Julia: OK. On the top, it is the Board which makes all the important decisions for the company. John: Does the Board decide who the President is? Julia: Yes. John: What does the general manager do?Julia: He runs the company. He would also pick the vice

11、 general managers.John: How many vice general managers does a company have?第8頁/共22頁第九頁，編輯于星期一：十七點(diǎn) 二十八分。Suggested answers for task 1Julia: That depends on the size of the company. Big companies like Ford may have hundreds of vice general managers.John: Wow. Thats a lot. What kind of job are the vice

12、general managers responsible for?Julia: They are generally responsible for the development of software, customer services and marketing.John: The directors are under the general manager?Julia: Yes, unless he is in the Board of Directors.John: You already know a lot.Julia: Just a little.第9頁/共22頁第十頁，編

13、輯于星期一：十七點(diǎn) 二十八分。把下面湖南紡織品有限公司介紹翻譯為英文。把下面湖南紡織品有限公司介紹翻譯為英文。湖南紡織品有限公司 公司成立于1985年5月,經(jīng)過十多年的努力，如今已發(fā)展成為以紡織品、服裝外銷為主，兼營(yíng)輕工、工藝、土畜、五礦和化工等產(chǎn)品外銷，以及集服裝生產(chǎn)、化工生產(chǎn)、房地產(chǎn)開發(fā)、汽車修理、倉儲(chǔ)運(yùn)輸?shù)榷喾N經(jīng)營(yíng)為一體的綜合性外貿(mào)企業(yè)，業(yè)務(wù)遍及歐美等三十多個(gè)國(guó)家和地區(qū)。公司多次被湖南省政府、省直工委、省外經(jīng)貿(mào)廳（原省外經(jīng)貿(mào)委）授予創(chuàng)匯、創(chuàng)利“雙十強(qiáng)企業(yè)”、“雙文明建設(shè)單位”、“外貿(mào)先進(jìn)工作單位”等多種榮譽(yù)稱號(hào)；連續(xù)多年名列全國(guó)進(jìn)出口總額最大 500強(qiáng)企業(yè)之一；連續(xù)多年被中行湖南省分行評(píng)

14、為特級(jí)資信（AAA）企業(yè)。 公司主要經(jīng)營(yíng)的品種有：各種支數(shù)的棉紗、T/C紗；各種規(guī)格的坯、漂、花色布；棉、麻、化纖及其混紡的男女童各種針織內(nèi)外衣；全棉毛巾、浴巾、方巾；全棉中西式床單；全棉、麻棉、棉/化纖混紡、毛呢和其它織物面料的各式男女襯衣、夾克衫、牛仔褲、西褲、工作服、套裝、連衣裙、繡衣、西服、童裝等。 我們熱情歡迎各方朋友與我們進(jìn)行平等互利的友好往來，我們的工作格言是：“誠信、真摯、互利”。任務(wù)二任務(wù)二第10頁/共22頁第十一頁，編輯于星期一：十七點(diǎn) 二十八分。Suggested answers for task 2Hunan Textiles Imp. & Exp. Corporati

15、onSince its founding in May 1985, through dozen years development, Hunan Textiles Imp. & Exp. Corporation has become one large multiple enterprise dealing in import and export of mainly textiles and garments, also light industrial products, arts and crafts, native produce and animal by-products, met

16、als and minerals, chemicals etc., with business range over more that 30 countries and regions. The corporation also expand its business scope to garment processing, chemicals production, real estate, warehousing and others. The Corporation has, many times received form the Government honors of Doubl

17、e Excellent in Export and Profit, Advanced Enterprise in the Construction of Two Civilizations, Progressive Unit in Foreign Trade. Many years successively its export value ranks one of the 500 biggest in the country. It was elected by Bank of China Hunan Branch the AAA credit enterprise every year.

18、第11頁/共22頁第十二頁，編輯于星期一：十七點(diǎn) 二十八分。Suggested answers for task 2Our main products for export are: various counts of cotton yarn, T/C yarn, R/C yarn, acrylic yarn and other kind of yarn; various kind of grey, bleached, dyed and printed fabrics; various types and styles of knitted underwear and outer garmen

19、ts of 100% cotton, 100% ramie and chemical fiber; 100% cotton face towels, bath towels and terry face cloth; bed sheets of Chinese and western style; bed sheet set of various sizes and specification; various types and styles of mens, ladies and childrens shirts, blouses, jackets, jeans, trousers, pa

20、nts, overalls, dresses, skirts, suits and others.Business contacts from all over the world are cordially welcome. Integrity, Sincerely, Mutual Benefit is our business motto.第12頁/共22頁第十三頁，編輯于星期一：十七點(diǎn) 二十八分。任務(wù)一任務(wù)一（一）以小組為單位，為你所熟悉的公司制作一張組織結(jié)構(gòu)圖，（一）以小組為單位，為你所熟悉的公司制作一張組織結(jié)構(gòu)圖，（二）以對(duì)話的形式介紹此公司的組織結(jié)構(gòu)。（二）以對(duì)話的形式介紹此公司的

21、組織結(jié)構(gòu)。（三）教師點(diǎn)評(píng)。（三）教師點(diǎn)評(píng)。 第13頁/共22頁第十四頁，編輯于星期一：十七點(diǎn) 二十八分。Suggested answers for task 1X e r o x Corporation Production DepartmentS a l e s DepartmentR e s e a r c h & Development SectionMaintenance SectionAdvertising SectionAfter-sales Section S h i p p i n g Department M a i l i n g DepartmentFinancial D

22、epartment H u m a n Resources DepartmentRecruitment SectionEmployee T r a i n i n g Section第14頁/共22頁第十五頁，編輯于星期一：十七點(diǎn) 二十八分。Suggested answers for task 1A: How many departments are there in Xerox Corporation, Mr. Allen? B: Weve got six. First of all is Production Department, which of course deals with p

23、roducing the products. It is also responsible for the research and development of new products. A: I see, and then?B: Then theres the Sales Department, who do all the buying, selling, preparation and approval of contract. They have to meet customers and suppliers and do all the commodity exchange wo

24、rk. After that, there is the Shipping Department. Theyre dealing in dispatch and receipt of consignments.A: Why only shipping, what about air freight?B: I am glad you mention that. Of course, we often send goods by air. The name “shipping” is historical; nowadays it should be “transport”.第15頁/共22頁第十

25、六頁，編輯于星期一：十七點(diǎn) 二十八分。Suggested answers for task 1A: What are the responsibilities of the Mailing Department?B: They deal with all the cables and telexes, as well as the dispatching of letters and parcels. Mrs. Smith is in charge; you are bound to meet her, though you wont actually work in her departme

26、nt.A: And your fifth department, I suppose, is Financial Department?B: Thats right. This department probably saves the firm as much money as Sales makes.A: How can they do that, just by book-keeping?B: Oh, I expect they do a lot of other things besides keeping the books, and dont forget exchange rat

27、es. The Financial Department does all the covering of forward exchange; very important in our business.A: And the final one is the Human Resources Department, am I right? B: Yes, you are right. A: I suppose they are in charge of the training of the new employees.B: Besides this, they are responsible

28、 for the recruitment of new employees.A: I see. Thank you for telling me all of these. 第16頁/共22頁第十七頁，編輯于星期一：十七點(diǎn) 二十八分。任務(wù)二任務(wù)二（一）學(xué)生每（一）學(xué)生每3人一組，任意選擇一家企業(yè)，根據(jù)其中文基本介紹，做出英文人一組，任意選擇一家企業(yè)，根據(jù)其中文基本介紹，做出英文PPT。（二）現(xiàn)場(chǎng)做（二）現(xiàn)場(chǎng)做presentation，每人講述一部分，使之形成一個(gè)整體。，每人講述一部分，使之形成一個(gè)整體。（三）現(xiàn)場(chǎng)回答同學(xué)和老師的相關(guān)問題。（三）現(xiàn)場(chǎng)回答同學(xué)和老師的相關(guān)問題。（四）教師點(diǎn)評(píng)。（四

29、）教師點(diǎn)評(píng)。第17頁/共22頁第十八頁，編輯于星期一：十七點(diǎn) 二十八分。Suggested answers for task 2Italy Sidano (International) Home textile & Technology Co., Ltd is a prior manufactory in home textile area. Its a professional enterprise which is combined with developing, designing, manufacturing and marketing. Besides, it has formed

30、 its own brand-advantage. With its corporate headquarters set in Hong Kong, Nantong Sidano Home textile Co., Ltd is authorized of charging manufacturing and marketing affairs in Greater China. Meanwhile, Sidano Home textile has invested 50 million RMB to built a new manufacturing base in the most we

31、ll-known home textile center-Nantong Dieshiqiao World Home textile Center, which includes 4000 workshop, warehouse, 500 classical new products exhibition room, living district, entertaining district, etc. Basing on this, it echoes with Wuhan manufacturing base in Central China and has formed a leadi

32、ng industry zone in home textile area which owns a full industry chain including developing, designing, manufacturing, physical distributing, marketing and training.第18頁/共22頁第十九頁，編輯于星期一：十七點(diǎn) 二十八分。任務(wù)三任務(wù)三（一）以小組為單位，向全班同學(xué)介紹一款你所喜愛的電子產(chǎn)品。（一）以小組為單位，向全班同學(xué)介紹一款你所喜愛的電子產(chǎn)品。（二）以（二）以PPT或視頻的方式輔助說明產(chǎn)品特性及優(yōu)勢(shì)。記?。阂欢ㄒて鹌渌瑢W(xué)

33、的購買欲，他們對(duì)你產(chǎn)品的喜愛程度決定了你們產(chǎn)品介紹的成敗?；蛞曨l的方式輔助說明產(chǎn)品特性及優(yōu)勢(shì)。記?。阂欢ㄒて鹌渌瑢W(xué)的購買欲，他們對(duì)你產(chǎn)品的喜愛程度決定了你們產(chǎn)品介紹的成敗。（三）教師點(diǎn)評(píng)。（三）教師點(diǎn)評(píng)。第19頁/共22頁第二十頁，編輯于星期一：十七點(diǎn) 二十八分。Suggested answers for task 3If you like apple iphone4 very much, then you maybe not too hope to have iphone4 with the general public alike. Obviously, this time expen

34、sive iphone4 set limit to the deluxe version will be your choice without hesitation. Nowadays, luxury customization provider Stuart Hughes formally promotes white diamond version of iphone4, which attracts the worlds full attention with its expensiveness. The total price for white diamond version of

35、 iphone4 will be up to 12,995 with 50 units limited sales globally. 第20頁/共22頁第二十一頁，編輯于星期一：十七點(diǎn) 二十八分。Suggested answers for task 3Important parameters of iphone4 white diamond versionNetwork mode: GSM, WCDMAAppearance design: straight main screenSize: 3.5 inches, 64*960 pixelsTouch screen: capacitance

36、touch screen, support multipoint touchCamera pixel: 500 million pixels operating systemBluetooth transfer: support for Bluetooth 2.1 + A2DPGPS navigation: supportKeyboard type: virtual QWERTY keyboardUsable space: 32GBVideo play: support MP4/3GP/AVC/AVIE-Books: support第21頁/共22頁第二十二頁，編輯于星期一：十七點(diǎn) 二十八分。