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1、Module 4 Unit1 Advertising教學(xué)主要內(nèi)容：教學(xué)主要內(nèi)容： Module 4 Unit1 Advertising教學(xué)重點(diǎn)：教學(xué)重點(diǎn)： 復(fù)習(xí)復(fù)習(xí)Reading和和Project中的重點(diǎn)單詞、詞組和中的重點(diǎn)單詞、詞組和句型，突出為寫(xiě)作服務(wù)的宗旨。句型，突出為寫(xiě)作服務(wù)的宗旨。 復(fù)習(xí)語(yǔ)法：直接引語(yǔ)和間接引語(yǔ)。復(fù)習(xí)語(yǔ)法：直接引語(yǔ)和間接引語(yǔ)。 通過(guò)給出基本句型，讓學(xué)生能夠用規(guī)范的句子通過(guò)給出基本句型，讓學(xué)生能夠用規(guī)范的句子進(jìn)行基礎(chǔ)寫(xiě)作。進(jìn)行基礎(chǔ)寫(xiě)作。教學(xué)難點(diǎn)：概括文章的主要意思（教學(xué)難點(diǎn)：概括文章的主要意思（50-60詞）。詞）。教學(xué)課時(shí)安排：共教學(xué)課時(shí)安排：共8課時(shí)課時(shí) （重點(diǎn)單詞

2、、短語(yǔ)、句型（重點(diǎn)單詞、短語(yǔ)、句型復(fù)習(xí)復(fù)習(xí)3課時(shí)；語(yǔ)法復(fù)習(xí)課時(shí)；語(yǔ)法復(fù)習(xí)1課時(shí)；寫(xiě)作訓(xùn)練課時(shí)；寫(xiě)作訓(xùn)練1課時(shí)；課時(shí)；單元知識(shí)檢測(cè)、閱讀訓(xùn)練和單元知識(shí)檢測(cè)、閱讀訓(xùn)練和全線突破全線突破3課時(shí)。課時(shí)。第一課時(shí)Important wordsStep1.GreetingsStep2.lead inFill in blanks according to the text, and then translate each sentence .1. We are so_them that we often do not even realize how many we see and hear in a da

3、y.2. I did some research on advertisements, and have some very important information to _you. 3. PSAs are often placed for free, and are _ to educate people about health, safety, or any other issue which affects public welfare . 4. However, we still must the methods used in advertisements. 5. Even i

4、f an ad does not_, it does not mean it tells you the complete truth.used toshare withIntended tobe aware oflie6. They just hope that when you read the ad, You will feel good about their nice and remember the words “freshest food” and connect them to the food in the supermarket.7. We must not this ki

5、nd of trick!8.Not all ads _ us though .9. In order to _your audience , you will need to do a little research .10. She would like to _a book to the head librarian Mr Fan zhenbin .commentfall forplay tricks ondeterminerecommend1.advertisevi. 登廣告登廣告 vt. 為為.做廣告做廣告 I suggest you advertise on TV.我建議你在電視上做

6、廣告我建議你在電視上做廣告 我們決定為我們的新產(chǎn)品做廣告。我們決定為我們的新產(chǎn)品做廣告。 We decided to _advertise our new product. Advertisement n c廣告，啟事廣告，啟事 u 廣告活動(dòng)，宣傳廣告活動(dòng)，宣傳 advertiser (2008黃岡調(diào)研黃岡調(diào)研)I must _ for a new secretary. A approve B. advise C .assure D. advertise D2. share vt.&vi. 分享，分擔(dān)，共有分享，分擔(dān)，共有;共同使用共同使用 share sth with sb. 與某人分享某物

7、與某人分享某物 (+with/among/between)Sam and I_.山姆和我合住一間房間。山姆和我合住一間房間。share a roomChildren should be taught_.應(yīng)該教育孩子們分享玩具。應(yīng)該教育孩子們分享玩具。to share their toysWe should_.我們應(yīng)當(dāng)同甘共苦。我們應(yīng)當(dāng)同甘共苦。share the joys and sorrowsn. 1.一份一份 a share in/of sth. 一份一份 Here is your share of the cake. 2.股份股份;股票股票 Share in sth.共享Share ou

8、t 分?jǐn)偅峙鋎o ones share for 為盡自己的一份力量go shares 分享，分擔(dān)真題1.Let Harry play with your toys as well, Clare- you must learn to .A. support B. careC. spareD. share2. Please let me have a in the expenses.A. cost B. part C. role D. share 3. All his friends his happiness when he won the match.A. shared B. shared

9、from C. shared with D. shared likeDDA3. intend想要想要;打算打算(1) intend +to do/+v-ing/sb. to doWhat do you intend to do next?_？I intend studying abroad._He _the company.他打算讓他兒子經(jīng)營(yíng)該公司。他打算讓他兒子經(jīng)營(yíng)該公司。你下一步打算干什么你下一步打算干什么我打算出國(guó)留學(xué)。我打算出國(guó)留學(xué)。intends his son to manage(2) be intended for sb為某人或某事物計(jì)劃或設(shè)為某人或某事物計(jì)劃或設(shè)The book

10、 is intended for the children The chair was intended for you, but she took it away.(3) had intended to do sth.=intended to have doneintention n. 意圖，打算intended adj. 有意的； 有計(jì)劃的，故意的，已訂婚的。注意： Intend 后接賓語(yǔ)從句時(shí)謂語(yǔ)應(yīng)用“should + V原”結(jié)構(gòu)，should 可省略。類(lèi)似用法的v有_suggest ,advice .insist .require .demand .intend.order .etc.

11、1.- May I got to the part with you , dad?- No, dear, the party is for adults only.intend B. intendedC. intending D. to intend2. She to catch the early train, but she didnt get up in time.Intended B. was intendedC. had intended D. was intendingBC4. Lie vi. (lay,lain,lying) 躺躺,在于在于,位于位于,處于處于狀狀態(tài)態(tài)Japan

12、lies to the east of China.日本在中國(guó)的東面。日本在中國(guó)的東面。He lay down for a rest.他躺下休息一會(huì)。他躺下休息一會(huì)。The city lay in ruins after the earthquake.vt./vi. (lied,lied lying)說(shuō)謊說(shuō)謊I never thought you would lie to me.n. 謊言謊言We think it wrong to tell a lie.我們認(rèn)為說(shuō)謊是不對(duì)的。我們認(rèn)為說(shuō)謊是不對(duì)的。過(guò)去式過(guò)去式過(guò)去分詞過(guò)去分詞現(xiàn)在分詞現(xiàn)在分詞意義意義lie liedliedlying說(shuō)謊，欺騙

13、說(shuō)謊，欺騙LielaylainLying躺下，位于躺下，位于laylaidlaidlaying放置，產(chǎn)卵放置，產(chǎn)卵lie to sb.對(duì)某人說(shuō)謊對(duì)某人說(shuō)謊 lie down 躺下躺下lie in在于，位于在于，位于 lie about凌亂地?cái)[放凌亂地?cái)[放.tell lies / a lie 說(shuō)謊說(shuō)謊a white lie善意的善意的高考擬題：高考擬題：The man on the ground that he had a big egg and it on the table.( )A. lying lied laid laid B. lied lying laid lay C. lay la

14、id laid ling D. laid laid ling lay A5. recommend 1. 推薦；推薦； 2建議建議Can you recommend me a good dictionary?_？recommend sth. to sb.= recommend sb.sth.向某人推薦某物向某人推薦某物recommend sb. to do sth. 建議某人干某事建議某人干某事recommend doing sth. 建議做建議做recommend that (should do ,should 可省略可省略)It is/was + recommended that 有人建議有

15、人建議I wouldnt_.我勸你不要孤身一人到那里去。我勸你不要孤身一人到那里去。你能為我推薦一本好字典嗎你能為我推薦一本好字典嗎recommend you to go there alone人們建議應(yīng)在農(nóng)村地區(qū)建一所現(xiàn)代化的醫(yī)院。It is recommended that a new modern hospital (should )be built in rural areas.注意：suggest, advice, insist, require, demand, curios, intend ,order 等詞所帶的賓語(yǔ)從句以及他們對(duì)應(yīng)的名詞所帶的表語(yǔ)從句，同位語(yǔ)從句，再加上他們的

16、過(guò)去分詞所在的It is/ was 過(guò)去分詞 主語(yǔ)從句等結(jié)構(gòu)中的謂語(yǔ)動(dòng)詞必須用should do 形式，should可省略。1.He said he would_ me to Mr. Li as his assistant but he ment B. suggest.C. command D. recommend2. It was recommended that passengers_ smoking during the flight.A. not B. need not C. could not D. would not DA5. determine決定決定+to-do/+that_.

17、我們決定立刻去火車(chē)站我們決定立刻去火車(chē)站. We determined to go to the railway station at once使決定使決定,使下決心使下決心 +sb. to do My moms encouragement determined me to go on with my study._。我母親的鼓勵(lì)使我決心繼續(xù)學(xué)業(yè)我母親的鼓勵(lì)使我決心繼續(xù)學(xué)業(yè)He_.他決心要贏得那場(chǎng)比賽。他決心要贏得那場(chǎng)比賽。Be determined to do =make up ones mind to dowas determined to win the gameDetermine 后接

18、引導(dǎo)的后接引導(dǎo)的that賓語(yǔ)時(shí)，用虛擬語(yǔ)氣賓語(yǔ)時(shí)，用虛擬語(yǔ)氣 Determined adj.堅(jiān)決的，決定了的堅(jiān)決的，決定了的Determination n. 決心決心 determine to do sth. 決定做某事be determined to do sthdecide to do sth.make a decision to do sth.make up ones mind to do sth.determine on sth.就某事做出決定determine sb.to do sth.使某人下定決心做某事練習(xí)：1.我們還沒(méi)有決定開(kāi)會(huì)的日期。We havent a date for

19、the meeting.1.他們決定早點(diǎn)出發(fā)。They to start early They an early start.Tom 下決心學(xué)好英語(yǔ)。Tom learn English well.Tom learn English well.注意：determine 側(cè)重于當(dāng)時(shí)決定的動(dòng)作，是非延續(xù)性動(dòng)作，不與表示段時(shí)間的狀語(yǔ)連用； determined 側(cè)重于有決心的狀態(tài)，可與表示一段時(shí)間的狀語(yǔ)連用，其后接that 從句時(shí)謂語(yǔ)動(dòng)詞用“ should 動(dòng)詞原形”。練習(xí)： The doctors lecture me not to drink and smoke any more.A.decide

20、d B. determined C. madeD. attracted BStep4.practise1. The next morning she found the man in bed ,dead. A. lying B. lie C. lay D. laying2.In a way I can see what you mean, even though I dont your point of view. A. agree B. recognize C. realize. D. share3. The significative film me to study hard and h

21、elp more people in need. A. decidedB. put C. determined D. made4. He strongly _me to his company for the job. A. suggested B. advised C. recommended D. asked5、 The newly published book, which refers _ basic English grammar, is_ only for beginners.A.as; meant B. for ; intendedC. to ;intending D. to ;

22、 intendedADCCDStep5.Homework 1.Word checkpoints1、 廣告商,登廣告者n._2、 福利事業(yè)n._3、 問(wèn)題,議題n._4、 評(píng)論 n. v. 意見(jiàn),評(píng)價(jià)n. _5、 獨(dú)特的,獨(dú)一無(wú)二的 adj. _6、 迷人的, 令人著迷的adj. _7、 商業(yè)的adj.商業(yè)廣告n. _8、 做出反應(yīng)v. _9、 方法,途徑n. _10、 時(shí)髦的,流行的adj. _11、 包裝v. _ 12、可買(mǎi)到的,可得到的adj. _13、 更新,升級(jí)v._ 14、非常地,極其地adv._ 15、 適用的,功能的,機(jī)能的adj. _16、 目標(biāo),對(duì)象,靶子n._17、 毛骨悚

23、然的,發(fā)抖的adj. _18、勸導(dǎo)性的,有說(shuō)服力的adj._19、 活動(dòng),運(yùn)動(dòng)n. _20、 新穎的,獨(dú)創(chuàng)的,最初的adj. _2.Fill in blanks according to textAn ad campaign is an _ program of advertisements using various kinds of ads to _ a particular audience. In an ad campaign, you have the chance to advertise using different kinds of _including newspapers

24、, magazines and televisions, etc. When _ a successful campaign , you must have a clear _and target audience in mind and consider the following.Firstly, it is _important to determine the audience you want to_, or your _ _ so that you can _the right message for the right people.Secondly, it is importa

25、nt to decide what you want your audience to know or think about and try to _ _the way the audience will _.Lastly, to determine what_ you want to use to _your message _when putting together an ad campaign is also of great importance . The way you choose to advertise should _mainly _your target audience and which kinds of ads reach that particular group best. Thank you! Byebye !