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1、popcornpopcorn n. 爆玉米花 aromaaroma n. 香味intangibleintangible adj. 無形的barbecuebarbecue vt. 燒烤stationarystationary n. 文具lubrication lubrication n. 潤(rùn)滑retailer retailer n. 零售店；零售商promotionpromotion n. 促銷billboard billboard n. 廣告版cashier cashier n. 收銀員dealer dealer n. 商人Scanning -New Words & Expressions第1

2、頁/共23頁copywriter copywriter n. 廣告文字撰稿人 distributiondistribution n. 銷售conceptionconception n. 構(gòu)想，設(shè)想storagestorage warehousewarehouse 倉(cāng)庫beautybeauty salonsalon 美容店snack bar snack bar 小吃店real estate agent real estate agent 房地產(chǎn)經(jīng)紀(jì)人Scanning -New Words & Expressions第2頁/共23頁Vocabulary - Word Pretest1. 1. So

3、me products are used to make services available, such as the tools Some products are used to make services available, such as the tools an auto mechanic uses in servicing servicing a car.Choose the right meaning of the red words or phrases according Choose the right meaning of the red words or phras

4、es according to the context and try to memorize them. to the context and try to memorize them. A. serving B. examining and repairing A. serving B. examining and repairing C. washing D. decoratingC. washing D. decorating第3頁/共23頁Vocabulary - Word Pretest2. 2. Marketing occurs most obviously, perhaps,

5、as the movie theater where patrons patrons are greeted with the sight, sound, and aroma of freshly popped corn as the pass into the theater.A. supporters B. customers C. movie-goers D. shoppersA. supporters B. customers C. movie-goers D. shoppers第4頁/共23頁Vocabulary - Word Pretest3. 3. Services vary f

6、rom other products in several ways. They are intangible and perishableperishable.A. untouchable B. short-lived C. invisible D. unendurableA. untouchable B. short-lived C. invisible D. unendurableperish: vt. perish: vt. 消滅;死去; 枯萎，腐爛Flowers perish in frost. 花毀于霜凍。perishable: perishable: 易腐爛的,易腐敗的；易毀滅的

7、;易消亡的Fruits are perishable in transit. 水果在運(yùn)送時(shí)容易腐爛。第5頁/共23頁Vocabulary - Word Pretest4. 4. Your first glimpseglimpse of marketing or our imaginary tour may be a store that sells food. A. stop B. step C. quick look D. experienceA. stop B. step C. quick look D. experienceglimpse: glimpse: 瞥見;一瞥She drew

8、aside the window-curtain and had a glimpse of the river. 她拉開窗簾,瞥見了那條河。第6頁/共23頁Vocabulary - Word Pretest5. 5. Some stores featurefeature one special kind of food, such as health foods, cheeses, or barbecued chicken.A. exhibit B. specialize C. promote D. keepA. exhibit B. specialize C. promote D. keep

9、feature: feature: 以.為特色;是.的特色第7頁/共23頁Vocabulary - Word Pretest6. 6. Some of these activities are promoting, pricingpricing and distributing all the activities that help put the goods and services you want and need into your hands.A. Finding out the price B. raising the price A. Finding out the price

10、 B. raising the price C. reducing the price D. fixing the priceC. reducing the price D. fixing the price第8頁/共23頁Vocabulary - Word Pretest7. 7. Drive back to town and you may see a new car-wash business, with a huge sign, Grand Opening Today Half Price, and many cars lined up to take advantage of the

11、 bargainbargain. A. agreement B. purchase C. contract D. discountA. agreement B. purchase C. contract D. discountbargain: bargain: vi. 討價(jià)還價(jià)She bargained with the fishmonger over the price. 她與魚販講價(jià)錢。n. 特價(jià)商品,便宜貨These toys are a real bargain at such low prices. 這些玩具的價(jià)格這么便宜,真劃得來。 第9頁/共23頁Vocabulary - Wor

12、d Pretest8. 8. On our trip through town you may see friends buying gasoline for their cars, or a student purchasing a book. These activities are business transactionstransactions. A. actions B. transfers C. dealings D. agreementsA. actions B. transfers C. dealings D. agreementstransaction: transacti

13、on: 交易;業(yè)務(wù);買賣A record is kept of all the firms transactions. 公司的一切交易都有記載。dealing:dealing:商業(yè)往來;交往We have dealings with their firm from time to time. 我們同他們公司不常有商業(yè)往來。第10頁/共23頁Vocabulary - Word Pretest9. 9. Marketing is the process of planning and executing executing the conception, pricing, promotion an

14、d distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.objectives. A. Carrying out B. spreading A. Carrying out B. spreading C. studying D. publicizingC. studying D. publicizingA. needs B. demands C. goals D. interestsA. needs B. demand

15、s C. goals D. interests第11頁/共23頁Fast ReadingText A is meant to be read through quickly. Try to finish the Text A is meant to be read through quickly. Try to finish the reading material and the exercises below within 20 minutes. Do reading material and the exercises below within 20 minutes. Do not pr

16、eview.not preview.第12頁/共23頁Context clues to word meaning1. We also see many businesses that offer services benefits or benefits or satisfactionssatisfactions that improve the personal appearance, health comfort, or peace of mind of their users. (l3, p1)Services that benefit or satisfy customers Serv

17、ices that benefit or satisfy customers 使顧客受益或者滿意的服務(wù)產(chǎn)品Guess what the red word or phrase means in each sentence, and Guess what the red word or phrase means in each sentence, and underline the words which you think define it. underline the words which you think define it. 第13頁/共23頁2. There are also me

18、at markets, bakeries and if you live in the country, roadside fruit standsstands.(l5, p7) A booth, stall, or counter for A booth, stall, or counter for the display of goods for sale.the display of goods for sale.攤子,小販賣部Context clues to word meaning第14頁/共23頁3. As we continue our tour, you may see at

19、least one department department storestore and store specializing in things such as shoes, jewelry, sporting goods, furniture, stationery, and flowers.(l1, p8) a large shop divided into departments a large shop divided into departments selling a great many kinds of goodsselling a great many kinds of

20、 goodsContext clues to word meaning第15頁/共23頁4. The businesses where you and your family buy goods and services are known as retail stores or retailersretailers.(l1, p10) a businessman who sells goods or commodities a businessman who sells goods or commodities in small quantities directly to consumer

21、s.in small quantities directly to consumers.Context clues to word meaning第16頁/共23頁5. Nonprofit organizations as well as profit-making ones employemploy the marketing process.(l1, p20) use as a means: use as a means: to employ secret measures to get ones ends to employ secret measures to get ones end

22、s Context clues to word meaning第17頁/共23頁 Word Formation - suffixfashionablecomfortablereasonableeatablepayablereduciblereadablevariableChangeable, perishable, -able-able-ible-ibleWith ns. forming adjs.:With ns. forming adjs.: Having or showing the Having or showing the quality of quality of With v.s

23、 forming adj.s:With v.s forming adj.s:1. 1. That may or must beThat may or must be2. 2. Apt toApt to第18頁/共23頁 Word Formation - suffixelection; prohibition; action.discription addition; definition-tion-tion-ation-ation-ition-itionsionsionforming ns. from vs.forming ns. from vs.Action, process; result

24、s of an action or processAction, process; results of an action or processState or conditionState or conditionimagination; information; transportationcompulsion; profession;expression第19頁/共23頁 Word Formation -Exercises 1. 45 is _ by 5. (divide)2. You must carry out your plan with _ . (determine)3. Xi

25、ao Li is a _ friend. If he can help you, he will do his best. (depend)4. The _ of compositions took a large part of the teachers time. (correct)5. The _ between mother and child is the closest in the world. (relate) Fill in each of the blanks with the given word in its proper form. Fill in each of t

26、he blanks with the given word in its proper form.relationdividable correctiondependabledetermination第20頁/共23頁 6. He smiled in _ . Obviously he was very pleased with what he had done. (satisfy)7. Although the black-and-whaite TV set is old-fashioned, it is still _. (use)8. The picture is faded, but t

27、he people in it are still _. (recognize)9. She did not believe in his _ of love. .(profess)10. He gave a _ of what he had seen. (describe) Fill in each of the blanks with the given word in its proper form. Fill in each of the blanks with the given word in its proper form.satisfactionuseablerecognizableprofessiondescriptionWord Formation -Exercises 第21頁/共23頁第22頁/共23頁感謝您的觀看。第23頁/共23頁