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dvertising,A,Unit 1,Welcome to the Unit,What’s it?,Enjoy more ads,Enjoy more ads,Enjoy more ads,Enjoy more ads,Types of advertisements,Commercial advertisements To promote a product or service Public service advertisements (PSAs) To educate people about health, safety or any other problem that affects public welfare,,,let’s go,,Observation:,Observe the four pictures on Page1. Try to divide them into two parts.,Observation:,Public service advertisements (PSAs) Commercial advertisements,Earth Day,Say ‘No’ to drugs,Oxlin Airlines,Soft shine shampoo,,,,Free - Talk:,1 Where can we find these ads? 2 Why do we like these ads?,On billboards, on the Internet, in newspapers/ Magazines, on TV , in leaflets, or in buses etc.,They are quite interesting, creative and we can get some useful information from them.,雀巢咖啡 The taste is great. 味道好極了。 麥當(dāng)勞 I‘m lovin’ it! 我就喜歡！ 三星電子 feel the new space. 感受新境界。 百事可樂 the choice of a new generation. 新一代的選擇。 IBM no business too small, no problem too big. 沒有不做的小生意，沒有解決不了的大問題。 東芝電子 take toshiba, take the world. 擁有東芝，擁有世界。 麥斯威爾咖啡 good to the last drop. 滴滴香濃,意猶未盡 。 雪碧 obey your thirst. 服從你的渴望 。,經(jīng)典英文廣告,Unit 1,Reading Advertisements,What may be talked about in this expository writing?,Prediction:,advertisements,Reading strategy:,reading expository writing,,（說明文）,introduction of the subject,supporting details,conclusion,a subject,,,,,,,,Structure of the writing:,Subject Introduction of the subject Supporting details Conclusion,Paragraph 1,Paragraph 2,Paragraph 3-4,Paragraph 5,Fast-reading,1. What do ads try to persuade people to do?,To buy a product or service, or to believe in an idea.,2. What does PSA stand for? 3. What do PSAs aim to do?,Public service advertisement.,They aim to teach us and help us lead better lives.,Listen to the passage and fill in the numbered blanks with no more than three words.,Careful reading:,Title 1_______________,,Commercial advertisements,,Public service advertisements,To advertise a product or service,To teach us and help us6_______________,Not telling people 7______________,8______________ People learning a lot by following the advice they give,lead better lives,Advertisements,Definition,Words and pictures,Being helpful,the complete truth,Aims,Read the text again and answer the questions.,1. Where are advertisements usually found?,They are usually found in newspapers and magazines, on the Internet, radio and television.,Careful reading,2. What is the major distinction between commercial advertisements and PSAs?,A commercial advertisement is one which someone has paid for to advertise a product or service, while a public service advertisement is often run for free, and is meant to educate people about health, safety, or any other problem that affects public welfare.,3. Why are some of the advertisements clever according to the article? 4. When did China begin a nationwide public service advertising campaign?,Because even if an ad does not lie, it does not mean it is altogether innocent.,In 1996.,5. Why should we follow the advice in PSAs?,Because PSAs are meant to benefit the public, and by following the advice in PSAs, we can often learn a lot.,True for False,Most people are not aware of how many ads are around them. Advertisements are always meant to promote a product or service. PSAs are only found in newspapers and on TV.,T,F,F,4. PSAs and commercial ads use some of the same methods. 5. Commercial ads often give us valuable information about how to live our lives. 6. An ad warning people against smoking is an example of a PSA.,T,F,T,More ads for you to discuss:,Protect water, Protect ourselves.,Can you think about a good slogan for each ad?,Enjoy your music, Enjoy your Sony!,Cherish your life!,Taiwan, China!,More Public service advertising,,Shoes can fly! So do your dreams!,,Thanks,同學(xué)們,來學(xué)校和回家的路上要注意安全,同學(xué)們,來學(xué)校和回家的路上要注意安全,