《電大《醫(yī)藥商品營銷實務》開放?？破谀土曉囶}資料》由會員分享，可在線閱讀，更多相關《電大《醫(yī)藥商品營銷實務》開放?？破谀土曉囶}資料（5頁珍藏版）》請在裝配圖網上搜索。

1、電大《醫(yī)藥商品營銷實務》期末復習試題資料 本學期《醫(yī)藥商品營銷實務》期末考試形式為閉卷筆試?！夺t(yī)藥商品營銷實務》期末考試題型有填空題、名詞解釋題、簡答題、論述題。有關期末復習范圍為形成性考核作業(yè)。有關期末復習綜合練習如下。 一、填空題 （ ）、（ ）、（ ）、（ ）等患者的急救。 2. （ ）、（ ）、（ ）、（ ）等均為中暑的常見誘因。 （ ）、（ ）和（ ）。 （ ）、（ ）方針。 （ ）、（ ）、（ ）、（

2、 ）（ ）、（ ）、（ ）等。 （ ）、（ ）、（ ）、（ ）。。 （ ）、（ ）、（ ）、（ ）。 8、燃燒的類型可分為（ ）、（ ）、（ ）和（ ）4種。 9、滅火的基本方法有（ ）、（ ）、（ ）和（ ）4種。 三、名詞解釋 1. EAN條形碼 2. 處方藥 3. 非處方藥 4. 首營企業(yè) 5. 首營品種 7. 市場營銷策略 8. 興奮作用 11． 副作用 12．

3、 毒性反應 13. 變態(tài)反應 14. 治療量 17.半數致死量（LD50） 四、簡答題 1.簡述片劑的定義、特點 2.簡述膠囊劑的定義、特點 3.簡述顆粒劑的定義、特點 4.簡述注射劑的定義、特點 5.簡述醫(yī)療器械按產品使用風險分為幾類？如何劃分？ 6.某患者一到春暖花開的時候，就臉上起紅點，非常癢，請問用什么藥比較好？ 10．簡述含特殊藥品復方制劑的銷售 11．簡述藥品拆零銷售 12.簡述藥品陳列的原則 13．儲存藥品的庫房按溫濕度要求分為哪幾種（《中國藥典》規(guī)定）？其溫濕度分別是多少? 14．簡述藥品的分類貯存原則 15．藥品貯存的色

4、標管理 16．簡述藥品倉庫的對溫濕度的要求 17．簡述藥店處理顧客退換藥品的原則 18.什么是藥品不良反應？ 19.簡述藥品調價操作步驟 　　 五、論述題 1.請將下述30種藥品分為抗生素（內服）、抗高血壓藥、降血脂藥、解熱鎮(zhèn)痛抗感冒藥（非處方藥）、外用藥（非處方藥）、降糖藥（處方藥）六大類陳列。 　2．試述煎藥機的操作過程 3.試述處理藥品退換貨的操作 6．試述藥品盤點前的準備工作。 　 請您務必刪除一下內容，O(∩_∩)O萬分謝謝?。?！2015年中央電大期末復習考試小抄大全，電大期末考試必備小抄，電大考試必過小抄 Indonesia ha

5、s emerged as a top vacation destination for Chinese this summer, along with Thailand's Phuket island and the Maldives archipelago. Encouraged by growth in Chinese travelers to Indonesia, the government in Jakarta has recently relaxed its visa policy. Since June 10, Chinese tourists can enter Indones

6、ia through nine appointed locations, including the Soekarno Hatta International Airport in Jakarta, the Ngurah Rai International Airport in Bali and the Kuala Namu International Airport in Medan, by just getting their passports stamped on arrival. Officially, it is called the "free-visa" scheme. The

7、 new policy also means Chinese tourists can save $35 on visa fees, which will likely make trips to Indonesia more alluring. While such an arrangement allows Chinese visitors to stay up to 30 days for the purpose of traveling, those seeking extensions will need to get paid visas from that country's m

8、issions inBeijing,?Shanghai,?Guangzhou?or?Hong Kong, according to an official at the Indonesia embassy in Beijing. Santo Darmosumarto, head of the embassy's information, social and cultural section, says the new policy is aimed at strengthening people-to-people contacts between the two countries. Da

9、i Yu, marketing director of Ctrip, a major Chinese online travel agency, says: "We've seen a nearly 50 percent growth over the previous month in the number of Chinese tourists to Bali since the policy was announced." During his trip to China in March, Indonesian President Joko Widodo proposed that h

10、is country and China aim to increase two-way visits to a maximum of 10 million people in the next few years. The Indonesian government has set their sights on greeting 2 million Chinese tourists by the end of this year, according to the official. "The Indonesian government hopes that Indonesian nati

11、onals would also be given preferential treatment while visiting China," says Darmosumarto. In 2013, the number of Chinese tourists who visited Indonesia stood around 807,000. Last year, it increased to 959,000, he adds. Bali remains the most popular site among Chinese tourists. In February, more tha

12、n 92,200 Chinese tourists made trips to Bali, ranking first among overseas visitors, the Bali Times reported. Last year, the island witnessed more than 586,000 arrivals from China, an increase of 51 percent over 2013. "Bali isn't just for sightseeing, but also for weddings, honeymoons, golf and many

13、 outdoor activities," says Fan Wenqing, a marketing executive at Garuda, Indonesia's national airliner. Garuda offers three nonstop flights between Beijing and Bali, and four each week between Beijing and Jakarta. There are daily flights from Guangzhou, in?Guangdong?province, and Shanghai to Jakarta

14、 as well. It takes from six to eight hours on a nonstop flight to reach Indonesia from China. Indonesia is home to more than 17,000 islands. Tourists can tour Yogyakarta to see Prambanam and Borobudur, two historical and religious sites, and explore the local handicraft markets. The base of a volcan

15、o, Bandung, which is also known as the "Paris of Java", is ideal for adventure-seekers. Many ecotourism destinations, such as Toba Lake in Sumatra, Tanjung Puting National Park in Kalimantan and Bunaken in Manado, are places the embassy official recommends for tourists. Indonesia boasts world-class

16、 surfing facilities along the shores of Sumatra down to Nusa Tenggara Islands. Recently, Lombok, a sister island east of Bali has gotten so much attention from Chinese travelers that some travel agencies are offering twin packages for Bali and Lombok. The best time to visit Bali is from May to Octob

17、er, when it doesn't?rain?much and the weather is cool. At press time, a weeklong package from Shanghai or Guangzhou to Bali was a little more than 3,000 yuan ($480) on Ctrip's website. Chinese tourists have taken a shine to rafting in Ubud, sightseeing in Tanah Lot, and surfing and diving in Nusa Le

18、mbongan, says Dai. Civet coffee, essential oil and woodcarvings are among the most popular products for Chinese tourists in Indonesia, she says. Indonesian food is also something that visitors shouldn't miss. Local cuisines feature many spices, including peppers and cloves, and coconut pulp. Fried r

19、ice, "dirty duck" and roast suckling pig are recommended. Children's illustration books first appeared in the 1600s in Europe. Their passage to China, however, took much longer, roughly 300 years. In China, children's illustration books have a history of just 100 years and their development can be d

20、ivided into four stages. From early 1900s to mid 1900s, a large number of books and magazines with illustrations appeared with the fast development of the modern publishing industry. The illustration?arts at that time were a mixed genre of Chinese traditional?paintings and the western?style, and mos

21、t of the stories originate from the fundamental changes that China experienced after the collapse of Qing Dynasty (1644-1911), the warlord struggles and the war against the Japanese invasion. The second stage was from mid 1900s to late 1970s, when the "cultural revolution" (1966-76) ended. The fast

22、development of some special publishing houses for children gave birth to a large number of illustration-story books, which made a good use of folk art techniques, such as wood board carving, frescoes, and ink and wash painting, etc. Many of the popular stories are from Chinese history and wars after

23、 1900s. The third stage is from early 1980s to late 1990s, a golden period for the development of children's illustration books. The reform and opening-up brought in new concepts and ideas from the West to China, a country that had been closed to the West for nearly three decades. Fast development o

24、f economy, society and culture provided the writers and painters with a lot of inspiration to create new literature works and draw illustrations. China also imported large amounts of children's illustration books from the West and Japan. Many young parents in China have a strong nostalgia about chil

25、dren's illustration books they read in the 1980s and 1990s. This is also the last era in China's artistic innovation before the advent of the Internet period. The fourth stage is featured with the spread of the Internet and the other computerized means of art innovation. The hand-drawn children's il

26、lustration books are gradually replaced by cartoons drawn and copied by software and machines, and shown on tablets, computers, television and smart phones, instead of books. Hainan Tropical Wildlife Park and Botanical Garden is nature's haven, with no less than 4,000 rare birds and animals represen

27、ting 200 species. With tropical forest covering over 90 percent of its area, the garden offers beautiful views of a wide range of tropical plants, flowers and fruit trees. The scenic spot about 25 kilometers from the center of Haikou offers a drive-thru safari tour where you can get up close with el

28、ephants, lions and bears. The "Safari on Foot" area features walking trails where visitors can see the rest of the animals, including hippos and monkeys, and feed them for a small fee. Visitors also can see what happens when you breed a lion and a tiger. Two unique attractions are rare hybrids: a li

29、ger, the offspring of a mallion and a female tiger and a tigon, which is created by a female lion and a male tiger. As a?teaching center of the National Popular Science Education program, the park also serves as a second classroom for students to learn about wildlife and plants. Since it was establi

30、shed in 1995, it has received more than one million student visitors. At a crucial moment when pessimism has brought the Greek crisis to such a head that the country is closer to a default on its debt repayments than ever, Li offered a spark of enthusiasm to restart the stalled talks by calling on

31、Greece and its creditors to reach a last-minute deal that will allow Greece to remain in the eurozone. Given the escalation of the country's crisis over the weekend sent a shock wave through the global stock markets on Monday, there are ample reasons to worry about the uncertainties surrounding the

32、events in Greece and the effect a default would have on Europe, relations between China and the EU, global financial stability and the nascent global economic recovery. Greece has announced that it will hold a referendum on a bailout plan proposed last week by the country's creditors. In response, G

33、reece's eurozone partners have refused to extend the country's bailout program and the European Central Bank capped its emergency support for the country's banks. A real danger now looms of Greece exiting the euro, which might derail the global economic recovery and damage the long-term viability of

34、 the euro as a currency. However, such a tragedy is neither certain nor unavoidable. The EU should shoulder its responsibility to prevent the Greek crisis from overshadowing the fragile global recovery. As a major customer and supplier of the 28-nation EU, and a responsible long-term holder of Eurob

35、onds, China's confidence in and commitment to a strong eurozone offers EU leaders the necessary support to look at the Greek crisis from a broader and longer perspective. When Li said that China will not only consider a China-EU investment platform to back European Commission President Jean-Claude J

36、uncker's plan to revive the European economy, but also buy more bonds issued by the European Investment Bank, EU leaders should be clear that China wants to see the EU maintain its integrity and a forward trajectory. Such a confidence-building effort is particularly valuable, especially from such a

37、large country as China which already has a huge stake and seeks to further expand it in a strong eurozone. It will be a tragedy to allow inaction over the Greek crisis to stand in the way of growth-boosting Sino-EU cooperation. 請您務必刪除一下內容，O(∩_∩)O萬分謝謝?。?！2015年中央電大期末復習考試小抄大全，電大期末考試必備小抄，電大考試必過小抄 Ind

38、onesia has emerged as a top vacation destination for Chinese this summer, along with Thailand's Phuket island and the Maldives archipelago. Encouraged by growth in Chinese travelers to Indonesia, the government in Jakarta has recently relaxed its visa policy. Since June 10, Chinese tourists can ente

39、r Indonesia through nine appointed locations, including the Soekarno Hatta International Airport in Jakarta, the Ngurah Rai International Airport in Bali and the Kuala Namu International Airport in Medan, by just getting their passports stamped on arrival. Officially, it is called the "free-visa" sc

40、heme. The new policy also means Chinese tourists can save $35 on visa fees, which will likely make trips to Indonesia more alluring. While such an arrangement allows Chinese visitors to stay up to 30 days for the purpose of traveling, those seeking extensions will need to get paid visas from that co

41、untry's missions inBeijing,?Shanghai,?Guangzhou?or?Hong Kong, according to an official at the Indonesia embassy in Beijing. Santo Darmosumarto, head of the embassy's information, social and cultural section, says the new policy is aimed at strengthening people-to-people contacts between the two coun

42、tries. Dai Yu, marketing director of Ctrip, a major Chinese online travel agency, says: "We've seen a nearly 50 percent growth over the previous month in the number of Chinese tourists to Bali since the policy was announced." During his trip to China in March, Indonesian President Joko Widodo propos

43、ed that his country and China aim to increase two-way visits to a maximum of 10 million people in the next few years. The Indonesian government has set their sights on greeting 2 million Chinese tourists by the end of this year, according to the official. "The Indonesian government hopes that Indone

44、sian nationals would also be given preferential treatment while visiting China," says Darmosumarto. In 2013, the number of Chinese tourists who visited Indonesia stood around 807,000. Last year, it increased to 959,000, he adds. Bali remains the most popular site among Chinese tourists. In February,

45、 more than 92,200 Chinese tourists made trips to Bali, ranking first among overseas visitors, the Bali Times reported. Last year, the island witnessed more than 586,000 arrivals from China, an increase of 51 percent over 2013. "Bali isn't just for sightseeing, but also for weddings, honeymoons, golf

46、 and many outdoor activities," says Fan Wenqing, a marketing executive at Garuda, Indonesia's national airliner. Garuda offers three nonstop flights between Beijing and Bali, and four each week between Beijing and Jakarta. There are daily flights from Guangzhou, in?Guangdong?province, and Shanghai t

47、o Jakarta as well. It takes from six to eight hours on a nonstop flight to reach Indonesia from China. Indonesia is home to more than 17,000 islands. Tourists can tour Yogyakarta to see Prambanam and Borobudur, two historical and religious sites, and explore the local handicraft markets. The base of

48、 a volcano, Bandung, which is also known as the "Paris of Java", is ideal for adventure-seekers. Many ecotourism destinations, such as Toba Lake in Sumatra, Tanjung Puting National Park in Kalimantan and Bunaken in Manado, are places the embassy official recommends for tourists. Indonesia boasts wo

49、rld-class surfing facilities along the shores of Sumatra down to Nusa Tenggara Islands. Recently, Lombok, a sister island east of Bali has gotten so much attention from Chinese travelers that some travel agencies are offering twin packages for Bali and Lombok. The best time to visit Bali is from May

50、 to October, when it doesn't?rain?much and the weather is cool. At press time, a weeklong package from Shanghai or Guangzhou to Bali was a little more than 3,000 yuan ($480) on Ctrip's website. Chinese tourists have taken a shine to rafting in Ubud, sightseeing in Tanah Lot, and surfing and diving i

51、n Nusa Lembongan, says Dai. Civet coffee, essential oil and woodcarvings are among the most popular products for Chinese tourists in Indonesia, she says. Indonesian food is also something that visitors shouldn't miss. Local cuisines feature many spices, including peppers and cloves, and coconut pulp

52、. Fried rice, "dirty duck" and roast suckling pig are recommended. Children's illustration books first appeared in the 1600s in Europe. Their passage to China, however, took much longer, roughly 300 years. In China, children's illustration books have a history of just 100 years and their development

53、 can be divided into four stages. From early 1900s to mid 1900s, a large number of books and magazines with illustrations appeared with the fast development of the modern publishing industry. The illustration?arts at that time were a mixed genre of Chinese traditional?paintings and the western?style

54、, and most of the stories originate from the fundamental changes that China experienced after the collapse of Qing Dynasty (1644-1911), the warlord struggles and the war against the Japanese invasion. The second stage was from mid 1900s to late 1970s, when the "cultural revolution" (1966-76) ended.

55、The fast development of some special publishing houses for children gave birth to a large number of illustration-story books, which made a good use of folk art techniques, such as wood board carving, frescoes, and ink and wash painting, etc. Many of the popular stories are from Chinese history and w

56、ars after 1900s. The third stage is from early 1980s to late 1990s, a golden period for the development of children's illustration books. The reform and opening-up brought in new concepts and ideas from the West to China, a country that had been closed to the West for nearly three decades. Fast deve

57、lopment of economy, society and culture provided the writers and painters with a lot of inspiration to create new literature works and draw illustrations. China also imported large amounts of children's illustration books from the West and Japan. Many young parents in China have a strong nostalgia a

58、bout children's illustration books they read in the 1980s and 1990s. This is also the last era in China's artistic innovation before the advent of the Internet period. The fourth stage is featured with the spread of the Internet and the other computerized means of art innovation. The hand-drawn chil

59、dren's illustration books are gradually replaced by cartoons drawn and copied by software and machines, and shown on tablets, computers, television and smart phones, instead of books. Hainan Tropical Wildlife Park and Botanical Garden is nature's haven, with no less than 4,000 rare birds and animals

60、 representing 200 species. With tropical forest covering over 90 percent of its area, the garden offers beautiful views of a wide range of tropical plants, flowers and fruit trees. The scenic spot about 25 kilometers from the center of Haikou offers a drive-thru safari tour where you can get up clos

61、e with elephants, lions and bears. The "Safari on Foot" area features walking trails where visitors can see the rest of the animals, including hippos and monkeys, and feed them for a small fee. Visitors also can see what happens when you breed a lion and a tiger. Two unique attractions are rare hybr

62、ids: a liger, the offspring of a mallion and a female tiger and a tigon, which is created by a female lion and a male tiger. As a?teaching center of the National Popular Science Education program, the park also serves as a second classroom for students to learn about wildlife and plants. Since it wa

63、s established in 1995, it has received more than one million student visitors. At a crucial moment when pessimism has brought the Greek crisis to such a head that the country is closer to a default on its debt repayments than ever, Li offered a spark of enthusiasm to restart the stalled talks by ca

64、lling on Greece and its creditors to reach a last-minute deal that will allow Greece to remain in the eurozone. Given the escalation of the country's crisis over the weekend sent a shock wave through the global stock markets on Monday, there are ample reasons to worry about the uncertainties surroun

65、ding the events in Greece and the effect a default would have on Europe, relations between China and the EU, global financial stability and the nascent global economic recovery. Greece has announced that it will hold a referendum on a bailout plan proposed last week by the country's creditors. In re

66、sponse, Greece's eurozone partners have refused to extend the country's bailout program and the European Central Bank capped its emergency support for the country's banks. A real danger now looms of Greece exiting the euro, which might derail the global economic recovery and damage the long-term viability of the euro as a currency. However, such a tragedy is neither certain nor unavoidable. The EU should shoulder its responsibility to prevent the Greek crisis from overshadowing the fragile globa