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111 ●Project Developing an ad campaign Reading 1. Let’s read the handout‘How do you build an ad campaign?’ Try to find out the main idea of each paragraph. Paragraph 1 the definition of an ad campaign Paragraph 2 what a target audience and how to determine the target audience Paragraph 3 what the ad campaign says Paragraph 4 how to reach the target audience 2.Read the handout carefully to find the answer to the following questions: 1) What do you know about an ad campaign? (An ad campaign is an organized programme of advertisements using various types of ads to a particular audience.) 2) What must you keep in mind when you start a successful advertising campaign? (A clear goal and target audience.) 3) Why do you need to research your audience? (Because the right message needs to be created for right people.) 4) What should your advertising campaign be based on? (Mainly on the target audience and the media that reaches that particular group first.) 3. Please find out the writing features in a handout so that we will know how to design our own. The writing features of a handout include: l brief introduction of subject l supporting details l conclusion 111