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2019-2020年高中英語(yǔ) Unit1 Reading（1）教案 譯林牛津版必修4 Teaching goals 1. Enable the students to learn something about advertisements (ads), the types of advertisements and the differences between mercial advertisements and PSAs. 2. Help the students understand what an ad is and the types of ads. Teaching important points Help the students understand what an ad is and the types of ads and the differences between mercial ads and PSAs. Teaching difficult points How to help the students improve their reading ability and understand the passage better. Teaching methods 1. Fast reading to get a general idea of the passage. 2. Careful reading to understand the passage better. 3. Discussion to help the students understand what they have learned. Teaching aids A tape recorder and a multimedia. Teaching procedures and ways Step I Greetings and Lead-in Greet the Ss as usual and get them review what they have talked about in last period. T: As we all know, advertisements are playing an important part in our daily life. Some ads are used to sell products or services. Others are used to make people aware of the needs of others and the dangers around them. Today we are going to read an article posted on the school website, which will give us some detailed information about ads. (In this step, the teacher may also play a game with students. First, pretend you need something or some service, and let students give you some choices. Students are required to say some words that the ads use to attract the customers’ attention. They are allowed to use Chinese. This activity will arouse students’interest in learning about ads.) Step 2 Fast reading T: Now I will play the tape for you to listen to, and after listening, you should answer three questions: 1. What do ads try to persuade people to do? 2. What does PSAs stand for? 3. What are PSAs aim to do? So keep these questions in mind while you are listening. Make some notes if you like. After listening to the tape, the teacher checks the answers. Suggested Answers: 1. To buy a product or service ,or believe in an idea. 2. Public service advertisements. 3. They aim to teach us and help us lead better lives. Step 3 Careful reading T: Now I will give you some more minutes to read the passage carefully and finish Exercises C1 and C2. Let the Ss go through the exercises first, then read the text. After 5 minutes, the teacher will check the answers. CI: Suggested answers: 1 T 2 F 3 F 4 T 5 F 6 T C2: Suggested answers: 1. They are usually found in newspapers and magazines, on the Internet, radio and TV. 2. A mercial ad is one which someone has paid for to advertise a product or service. While a public service advertisement is often run for free, and is meant to educate people about health, safety, or any other problem that affects public welfare. 3. Because even though an ad doesn’t lie, it doesn’t mean it is altogether innocent. 4. In 1996. 5. Because PSAs are meant to benefit the public, and by following the advice in PSAs, we can often learn a lot. For Exercise C2, the teacher may get the Ss to correct the wrong statements. Statement 2: PSAs can be found in many places, just like the mercial ads, such as newspapers, magazines, the Internet, radio and television. Statement 3: Not all ads tell the plete truth, especially the mercial ads. Sometimes they are just trying to sell the customers the products or services by using very attractive images and persuasive words. Statement 5: Sometimes the aim of some mercial ads is just to try to sell us some products or services by using some invaluable or even false information to persuade us to buy something. T: Very good, all of you have done a good job. Now we have known the general idea of the text, and you’ve done very well. Make sure you can understand the passage in detail. Can you tell me what kind of writing the passage is? Text analysis Let the Ss read the reading strategy and learn about expository reading. T: Now read the reading strategy on Page 3. Let’s learn something about expository writing. After the Ss finish reading. T: As we can learn from the strategy box, this article is an expository writing. It introduces some basic information on ads. What’s the basic format of expository writing? Ss: Introduction of subject, supporting details and conclusion. T: This passage has analyzed the format of paragraph three. Now let’s take paragraph four for example, find the statement, supporting details and conclusion in it. T: Go through the text again and find out how many parts the text can be divided into, and summarize the main idea of each part. S: The first paragraph is the general introduction of ads. The last paragraph is the conclusion part. The rest paragraphs explain ads from different aspects with details. T: Great answer. So in which aspects the second part explain ads? S: They explain ads from three aspects: First, the definition of ads, that is to say, what is an ad? Second, does an ad tell people the plete truth? Third, Public service advertisements. Step 4 Listening and Discussion T: Ill play the tape again for you to listen to and repeat. Please pay attention to the stress and intonation. Play the tape for the Ss to listen and repeat. T: Up to now, we have learned what an ad is, the types of ads and the differences between mercial ads and PSAs. Now please discuss the following questions with your partners. I’ll give you some minutes to finish the task. Questions: 1. Do you think PSAs are very helpful? Why? Please give us all example. 2. What is the most impressive PSA you’ve ever seen? Why do you think so? 3. Do you think young people are easily persuaded into buying new products? What attitude should we have towards mercial ads? Give the Ss some time to discuss the questions in groups of four. During this period, the teacher may go into the Ss to give them help if necessary. After several nfinutes, collect the answers from the Ss. Step5 Practicing T: Next, we’ll do some practice. Open your books and turn to Page 4 I’ll give you some minutes to finish the exercise Part D and Part E alone. Several minutes later, check the answers with the Ss. T: Time is up. Who’d like to read your answers out aloud? S: Im glad to have a try. Answers: Part D: 1. h 2. c 3. b 4. d 5. f 6. g 7. e 8. a Part E: 1. dealing with 2. ments 3. promote 4. fool 5. even if 6. cheated 7. campaigns 8. benefit Correct the mistakes if possible.. Step 6 Summary and Homework 1.T: In this period we’ve learned something about ads—what an ad is, the types of ads and the differences between mercial ads and PSAs. You’ve done very well. After class, you should go through the passage again and tick out the important and useful phrases and sentence structures by yourselves. Are you clear? Now class is over. Goodbye, class! 2. students should finish the exercise on Page 90 Part A1 and Part A2 Passible answers: Part A1 1． a am not used to b be used for c used to 2． a affected b effect（s） 3． a pleasure b pleased c pleasant Part A2 1． share 2. fall for 3. cured 4. persuade 5． promoting 6. encouraged 7. follows 8. aims at / aimed at Record after teaching: 課后訓(xùn)練Surviving the boredom of a school day can be bad enough, but when you have to worry about school gangs as well its enough to make any student want to stay at home and under the covers! Unfortunately, gang culture can be found in many British schools, and it brings with it negative, and dangerous, side effects. The presence of weapons at or near school, the appearance of graffiti on buildings and lockers, and pressure to blow off school work and exams all follow where the gangs lead. None of these things contribute to a good education, but for school gangs thats exactly the point - school is for being popular and having fun, not learning anything or preparing for the future. Keep these tips in mind and say goodbye to school gangs. Know your own mind. Often it is those with low self-esteem and a poor self-image who bee victims of school gangs. These students dont know their own mind or have a clear picture of what they would like to do in the future, so it is easy to be influenced by those who dont want to do any work today. Keep yourself busy. School gangs often hang around at or near schools with no real reason. Students who have nothing scheduled can easily be sucked into these groups, but if you are busy, busy, busy and always on the move there will be less chance that youll have the time to stay and "play". Choose your friends wisely. With a core group of like-minded friends, it is much easier to stay away from school gangs because you simply dont need them. Remember that gangs are a source of power for members, but they can also be a source of intimidation. Work hard and have fun. No one likes a teachers pet, but school gangs in particular hate them. Work hard and have fun at school, but dont annoy anyone with extreme goody-two-shoes (偽君子） behaviour . School gangs can be a nightmare if you must deal with them constantly. Stay away from gang hangouts and gang members, and dont involve yourself in any gang related activities. 31. For the school gangs, school is _____. A. where they are instructed to behave themselves. B. a good place to prepare for the future. C. where they win popularity and enjoy themselves. D. a place that contributes to a good education. 【答案】C 【解析】細(xì)節(jié)理解題。根據(jù)school gangs thats exactly the point - school is for being popular and having fun,學(xué)校幫派是受歡迎的和玩地開(kāi)心，故選C。 32. From the authors opinion, gangs lead to the following problems in schools Except _____ . A. The presence of weapons B. the appearance of robbery C. pressure to blow off school work and exam D. students scare 【答案】B 【解析】細(xì)節(jié)理解題。根據(jù)The presence of weapons at or near school, the appearance of graffiti on buildings and lockers, and pressure to blow off school work and exams all follow where the gangs lead.及when you have to worry about school gangs as well its enough to make any student want to stay at home and under the covers!幫派導(dǎo)致了武器的存在，毀掉學(xué)校工作和考試的壓力及學(xué)生的恐慌，故選B。 33. Which statement is Not True according to the passage? A. school gangs are harmful to education B. students lacking enough intelligence often follow school gangs C. school gangs often wander around schools aimlessly D. school gangs will provide their member with so-called power 【答案】B 【解析】細(xì)節(jié)理解題。根據(jù)School gangs can be a nightmare； With a core group of like-minded friends, it is much easier to stay away from school gangs ；School gangs often hang around at or near schools with no real reason. Remember that gangs are a source of power for members；學(xué)生慎重交友是很容易避免和幫會(huì)聯(lián)系上的，故選B。 34. What can be inferred from the passage? A. Those who focus on study are more likely to stay away from school gangs. B. Whoever knows what he will do in the future can be influenced by school gangs. C. Having a lot to do, you have no chance of getting in touch with school gangs. D. Without good friends, you are sure to end up with school gangs. 【答案】A 【解析】推理判斷題。根據(jù)Students who have nothing scheduled can easily be sucked into these groups, but if you are busy, busy, busy and always on the move there will be less chance that youll have the time to stay and "play".可推出只要你學(xué)習(xí)努力無(wú)暇顧及幫會(huì)的事情也不會(huì)參加幫會(huì)，故選A。 35. In writing this passage, the author mainly intends to _____ . A. tell us how gangs influence our education B. show his sympathy to the students hurt by gangs C. arouse the concern about the safety of students D. give suggestions on dealing with gangs problems 【答案】D 【解析】作者意圖題。根據(jù)短文的內(nèi)容可知主要敘述的是如何處理幫會(huì)的事情，故選D。