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2019-2020年高中英語 Unit1 Advertising-reading教案 牛津譯林版必修4 Analysis of the teaching material: This is the 2nd period of Unit One. The main purpose of this lesson is to make Ss fully understand the text and master the Reading Strategy. Objectives: 1.To help Ss get a general idea about the text. 2. To make Ss bee familiar with the detailed information about the text. 3. To help Ss master Reading Strategy. Teaching important point: 1.How to make the students understand the passage better. 2.How to help the students finish all the exercises. 3.How to help the students develop their creative, prehensive and consolidating abilities. Teaching approaches: Teaching approaches is the key step for class teaching. Visual-scene teaching method, tasked-based method as well as the approaches of discussion and so on will be adopted in the teaching process of this lesson. Emphasis will be put on Ss’ ability of speaking, expressing and brainstorming. Language is best learned through activities. I’ll introduce a rich variety of activities and approaches to meet different needs of the Ss and make full use of the advantages of multimedia which is visual, operable to make my lesson vivid, interesting and effective. Interaction Patterns: Teachers -class, individuals, pairs Ss’ ability to work both independently and together is very important to their success in the future. It is therefore important for Ss to have opportunities to develop their English skills and knowledge independently, in pairs, in groups and as a class. Teaching Aids: multimedia and a blackboard Procedures for teaching: Step 1 Revision and lead-in 1. Review about different ads. 2. talk about more ads. Step 2 prehension of the text 1. Ask Ss to skim the article and answer the questions on Page 2 2. Ask Ss to reread the passage and do C1 on P4 individually. 3. Help Ss to get the idea of the reading strategies. 4. Get Ss to scan the article again and do C2. Step 3 Language items 1. Do D in class. 2. Do E in class. Step 4 Language points Explain important language points to Ss with some simple tasks. 1 We are so used to them …(line 1) 2 I did some research on…（line 2）…to share with you.(line 3) 3 encourage people…believe in an idea(line 6) 4 …for free, and are intended to…(line 11) 5 China has strong laws to protect people from…(line 14) 6 from advertisements that lie or …(line 14) 7…must be aware of the methods(line 16) 8 …connect them to the food…(line 25) 9 We must not fall for this kind… (line 26) 10 …ads play tricks on …(line 28) Step 5 Debate Hold debate in class. Group A: Advertising has a positive effect on our lives. Group B: Advertising has a negative effect on our lives. Homework. 1. Part A1 and A2 in Workbook . 2. Unit Revision: Periods 2 & 3.