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2019-2020年九年級英語上冊 Advertising pros and cons 教學(xué)案例 人教新目標(biāo)版 一、 設(shè)計(jì)理念 任務(wù)型語言教學(xué)是目前交際教學(xué)思想中的一種。以任務(wù)為中心的教學(xué)營造了一個有利于學(xué)習(xí)者語言習(xí)得的最佳環(huán)境，把語言應(yīng)用的基本概念轉(zhuǎn)化為具有實(shí)踐意義的課堂教學(xué)方式，它倡導(dǎo)“在做中學(xué)，在做中用”的教育理念，將語言應(yīng)用的基本理念轉(zhuǎn)化為具有實(shí)踐意義的課堂教學(xué)方式。運(yùn)用學(xué)習(xí)任務(wù)組織教學(xué)，強(qiáng)化了語言實(shí)踐的過程，充分體現(xiàn)了語言的交際本質(zhì)。在完成任務(wù)的過程中，學(xué)生自然地應(yīng)用語言知識，從而獲得語言運(yùn)用的能力，真正體現(xiàn)了從知識到能力的轉(zhuǎn)化。 初中是閱讀教學(xué)的基礎(chǔ)階段，這一階段的閱讀教學(xué)重在激發(fā)學(xué)生對閱讀的興趣，幫助學(xué)生掌握一般的閱讀技巧，初步形成對語篇表層結(jié)構(gòu)和意義的認(rèn)知能力、使用閱讀策略并通過語篇獲取信息的能力、利用閱讀信息解決簡單問題的能力。 二、 教學(xué)目標(biāo) 1.語言目標(biāo)： ①重點(diǎn)單詞及短語：pros and cons, aim at, pare, confusing, misleading, quality. ②能讀懂課文內(nèi)容，并從中提取信息和觀點(diǎn)。 ③能就“廣告的利與弊”這一話題表達(dá)自己的觀點(diǎn)和看法。 2.能力目標(biāo)： ①訓(xùn)練學(xué)生快速理順并獲取閱讀信息的能力，完成圍繞課文內(nèi)容所設(shè)計(jì)的各種任務(wù)，初步掌握快速閱讀技巧，能基本表述課文大意 ②在學(xué)習(xí)中培養(yǎng)學(xué)生對閱讀信息的篩選和辨別能力，能用英語談?wù)搹V告的利與弊，激發(fā)學(xué)生主動學(xué)英語和用英語的積極性。 3.情感態(tài)度目標(biāo)： 通過對廣告的優(yōu)點(diǎn)和缺點(diǎn)的了解與學(xué)習(xí)，增長學(xué)生的見識，培養(yǎng)學(xué)生一分為二看待事物的辨證態(tài)度。 三、 教學(xué)過程 環(huán)節(jié)1.導(dǎo)入和“熱身”活動（Lead-in and warming-up activities） ①Ask two students to give a duty report.如學(xué)生節(jié)選一段來自The Lion King 的對話： A: Simba! I’m very disappointed in you. B: I know. A: You could have been killed. You deliberately obeyed me. And what’s worse, you put Nala in danger. B: I was just trying to be brave like you. A: I’m only brave when I have to be. Simba, being brave doesn’t mean you go looking for trouble. B: But you are not scared of anything. A: I was today. B: You were? A: Yes, I thought I might lose you. B: Oh, I guess kings get scared, huh? A: Humm-mm. B: But you know what? A: What? B: I think those hyenas were even scareder! A: Cause nobody messes with your dad! e here, you! B: No, no! Dad, we’re pals, right? A: Right. B: And we’ll always be together, right? A: Simba, let me tell you something that my father told me. Look at the stars, the great kings of the past look down on us from those stars. B: Really? A: Yes, so whenever you feel alone, just remember that those kings will always be there to guide you. And so will I. 教學(xué)反思：這是一個常規(guī)的課堂活動，每天課前由學(xué)生輪流到講臺上用3—5分鐘的時間來展示自己的英語才能，學(xué)生們通常用英語講故事、講笑話，表演英語課本劇，或者針對課本中一些有趣的話題做英文采訪或演唱英文歌曲等等。這些豐富多彩、形式靈活多樣的活動不僅在課堂上為學(xué)生提供了大膽張口說英語的習(xí)慣，而且把英語學(xué)習(xí)延伸到課外，有利于激發(fā)學(xué)生對英語的濃厚興趣，也很自然地把學(xué)生帶入了英語學(xué)習(xí)的氛圍。 ②全班互動交流。讓學(xué)生把自己搜集到的一些商品的廣告標(biāo)語在班內(nèi)分享。如： T: Boys and girls, yesterday I asked you to collected some English slogans, did you do that? Ss: Yes. T: Great! Who would like to share your slogans? S1: munication unlimited.（摩托羅拉） S2: We lead, others copy.（理光復(fù)印機(jī)） S3: The choice of a new generation.（百事可樂） S4: Impossible made possible.（佳能打印機(jī)） S5: Anything is possible.（李寧品牌） S: …… （使學(xué)生了解日常生活用品的英語廣告詞的優(yōu)美之處，體驗(yàn)現(xiàn)代生活英語的無窮魅力。） 環(huán)節(jié)2.閱讀前活動（Pre-reading activities） ①Listen to the text.（要求學(xué)生帶著問題聽課文，捕捉大意。如：What is the article about? Do you agree with it?） ②詢問調(diào)查學(xué)生對生活中的廣告所持有的態(tài)度。 環(huán)節(jié)3.閱讀活動 (While-reading activities) ①快速閱讀，并通過“框架對比”來進(jìn)行閱讀記憶。 ②啟發(fā)學(xué)生通過閱讀查找和辨別有關(guān)信息，該任務(wù)可稱為“瀏覽運(yùn)用型任務(wù)”， 學(xué)生無須綜合分析或邏輯判斷，而運(yùn)用形象思維和直覺思維就能從文章的字里行間找出完成任務(wù)所需要的答案。老師可以將學(xué)生找出的信息板書在黑板上，如： Pros Cons Help to pare two products Help to save money Buy some things with lowest price Tell you when stores are having sales Make our cities and countryside look ugly Some advertising can be confusing and misleading Some ads don’t tell you the truth Some ads can lead you to buy something you don’t need at all 環(huán)節(jié)4.閱讀后活動 (Post-reading activities) ①參照板書內(nèi)容，引導(dǎo)學(xué)生一起口述課文內(nèi)容的要點(diǎn)和關(guān)鍵詞句。 ②Pairwork進(jìn)行演示，拓展型閱讀。首先，要求學(xué)生熟悉和記憶有關(guān)廣告的利與弊，再通過結(jié)對活動進(jìn)行語言轉(zhuǎn)換和內(nèi)容延伸。 例如： Group 1 A: Hello, everybody! Today we invite a boy to our Talk Show, his name is Deng Yansong. Hello, Deng Yansong! B: Hi, host! A: Well, what do you think of advertising? B: I hate them. A: You hate them? B: Yeah, because they make our cities and countries look ugly. Some people want to make more money, so they put the advertisements everywhere. They look very dirty. A: You are right. But on the other hand, advertisements can help us pare two products and we can buy one that has lowest price. It’s great! B: I agree with you. A: But sometimes the advertising can be confusing and misleading, they can lead you to buy something you don’t need at all. B: Yes, I have ever bought a shampoo called Easy Care, for the shiniest hair ever. But they make me very sad. A: Why? B: They make me think that you can look like the person in the ad, but it didn’t work at all. I feel embarrassed. A: I think you shouldn’t believe all of the advertisements. B: I think you are right. A: Well, in a world, everything has two sides, we should be careful of ads. So much for our today, thank you for ing! B: Goodbye, see you next! Group 2 A: Hello, Wang Yaqing! B: Hi, Xu Xin! A: Can I ask you some questions? B: Of course! A: How do you feel about advertisements? B: I think advertisements can be confusing and misleading. Sometimes, the ads couldn’t tell you the quality of the products. A: Yes, I think so. Last summer, I bought a pair of shoes, the shop assistant told me it’s great. It costs me 400 yuan, but I wore it just for a month, it was broken. Do you think some ads can help us? B: No, I don’t think so. The picture in an ad looks a lot better than the real thing. A: I agree with you. Oh, it’s 6:00, I’ll go home. Bye! B: Good bye! Group 3 A: Hello, Zhang Ru. B: Hello, Cheng Liqing. A: May I ask you some questions? B: Sure! A: What do you think of advertisements? B: I think they are great, because they can also help you save money. Do you think so? A: I don’t agree with you! B: Do you have any ideas? A: Yes, I think that they make our city and countryside look ugly. And some advertising can be confusing or misleading. B: Maybe you are right. I think everything has two sides, so we have different ideas! Group 4… ③老師給予總結(jié)性評價(jià)。 ④完成3b的寫作訓(xùn)練，培養(yǎng)學(xué)生的書面表達(dá)能力。 ⑤學(xué)生總結(jié)匯報(bào)。如： Some advertisements tell the truth and some don’t. For example, the Easy Care Shampoo says it will give you the shiniest hair ever. But my friend tried it and it didn’t work at all. So I think the ads have cons that they can be confusing or misleading. But the advertisement also has pros. Last week, my friend saw the ad on TV about Beauty Cream, then she bought and tried it, it works really well, it makes her skin really soft, so I think the advertisements have pros and cons. 環(huán)節(jié)5.課堂小結(jié) Summary In this period we’ve leant the pros and cons about advertising, we know everything has two sides, so we should make good use of it. 環(huán)節(jié)6. 布置作業(yè)Homework Write slogans for your favorite products. 教學(xué)反思： 任務(wù)型語言教學(xué)是新課改倡導(dǎo)的一種教學(xué)模式和理念，貫穿本課的主線是廣告的利與弊，圍繞這一主線我設(shè)計(jì)了任務(wù)型教學(xué)法的三個階段性步驟，充分運(yùn)用“任務(wù)型”教學(xué)的思想和理念，創(chuàng)建真實(shí)的語境，讓學(xué)生置身其中，成為課堂的主體，在有趣的活動中完成任務(wù)，學(xué)到并能運(yùn)用有用的知識和技巧，較好地完成了本課的知識與技能、過程與方法、情感態(tài)度與價(jià)值觀的三維目標(biāo)。在語言技能方面，本著以學(xué)生為主體，以人的發(fā)展為本的教育理念，我要求自己做到從“學(xué)”的角度來設(shè)計(jì)教學(xué)內(nèi)容，遵循先輸入后輸出的原則，使教學(xué)呈階梯式層層推進(jìn)。個人活動和小組活動等形式極大地喚起了學(xué)生的興趣，構(gòu)建了學(xué)生主動輸出的橋梁，潛移默化地培養(yǎng)了學(xué)生相互合作、共同探究的能力。