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本科生畢業(yè)論文（設計）題目：基于 SWOT 分析的合肥市會展經(jīng)濟研究系 部 經(jīng)濟與管理學院 學科門類 經(jīng)濟學 專 業(yè) 國際經(jīng)濟與貿(mào)易 學 號姓 名指導教師裝訂線摘 要隨著世界中心的亞洲轉(zhuǎn)移，國際會展舉辦地的中心也正有歐美向亞太地區(qū)轉(zhuǎn)移，而中國是亞太地區(qū)最具有發(fā)展?jié)摿Φ拇髧瑩碛袕V博的旅游資源、雄厚的經(jīng)濟實力、巨大的消費市場、良好的國際關系，這些都為我國會展經(jīng)濟的發(fā)展提供了千載難逢的歷史機遇。中國的各大會展城市如何利用自己的區(qū)位優(yōu)勢、政策優(yōu)勢、產(chǎn)業(yè)優(yōu)勢等發(fā)展好當?shù)氐臅菇?jīng)濟是實現(xiàn)經(jīng)濟騰飛的關鍵所在。合肥市作為安徽省省會，搞好會展經(jīng)濟，能更好地帶動安徽省經(jīng)濟發(fā)展。本文首先分析了會展經(jīng)濟的內(nèi)涵和意義，明確了發(fā)展會展經(jīng)濟的重要性；然后通過對合肥市會展經(jīng)濟發(fā)展的現(xiàn)狀分析，了解其發(fā)展會展經(jīng)濟存在的內(nèi)部的優(yōu)勢與劣勢和外部的機遇與挑戰(zhàn)，從而提出相應的對策建議。關鍵詞： 會展經(jīng)濟 發(fā)展現(xiàn)狀 對策建議 ABSTRACTWith the transferring of the world economic center to Asia, the international conference and the display host center is also shifting from Europe and America to the Asian and Pacific area. China is a great nation who has the vast tour resources, the abundant economic strength, the huge expense market and has the most development trend, and with China joining the WTO, the trade intercourse between China and various countries becomes frequently. All these provide rare historical opportunity to Chinese Exhibition Economy development. How to use the respective geographical superiority, Industrial superiority，policy superiority and so on to develop urban economy is essential.This paper begins with the introduction of the concept and importance of Exhibition Economy .And then ,we analyze the current situation of the Exhibition Economy of HeFei so as to know the inside strength and weakness and the outside opportunity and threaten. In the end, we get the method of promoting the Exhibition Economy of hefei according to the analysis.Keywords: Exhibition economy Current situation Strategy proposal