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新職業(yè)英語教案 第一冊 《職業(yè)綜合英語》第一冊2011-2012第1學期導言 本學期是學生入學后英語學習的第一學期，是緊張學習最關(guān)鍵的一個學期，在本學期要求大多數(shù)同學能夠掌握《職業(yè)綜合英語》中要求的基本詞匯、語法，能聽懂并學會一些較簡單的職場口語。為了使學生對本學期的學習目的、授課內(nèi)容及測試等有所了解，現(xiàn)說明如下： 本學期必講課程有八個單元每個單元分為聽、說、讀、寫幾個板塊。聽說讀寫譯五種技能同時發(fā)展。尤其是聽說比重會適度加大。ReadingA為精讀文章，考核時較為全面,ReadingB為一篇實用文體的文章,考核的重點是閱讀。同時在授課中會一些更高層次的要求，諸如篇章的理解，句子深層次含義的理解，詞匯的搭配學習等。本學期要適當調(diào)動學生自主學習的積極性，集中體現(xiàn)在聽說方面就是讓他們更多的練習語言的實際應(yīng)用，可適當進行一些與授課內(nèi)容有關(guān)的課外活動，如：討論、演講、故事接龍、電影賞析等。為了使學生提高學習效率，增強課堂互動性，要求講解每一單元前都進行復習，有些單元教師布置具體復習任務(wù)讓學生完成。成績的評定以期末考試和平時成績相結(jié)合，平時的作業(yè)完成情況、出勤、課堂表現(xiàn)都將作為采分依據(jù)。 本學期的學時為48或52學時，第一次課為導論課不進行新課講授，作為學生了解本學期教學內(nèi)容、教學要求之用, 同時教師可適當征求學生對本學期課程的要求和建議。 教 案 第 2 次課 章節(jié)、名稱 Unit 1:Reading A 教學目的 和要求 The students are expected to be able to 1. know something about Google and understand the text of reading A 2. grasp many useful expressions and patterns 重 點 難 點 the main idea of the reading A Master the key language points and grammatical structures 教學進程 （含課堂 教學內(nèi)容、 教學方法、 輔助手段、 師生互動、 時間分配） Ⅰ. Leading –in / Warming-up (20 minutes) 1. fill the names of countries of each logo and list some companies for products 2. background information about Google ⅡWhile- reading(60 minutes) 1. new words and phrases rough study 2. skimming the text and finish task1 3. detailed study of text (important words, phrases and structures) Ⅲ. Post reading(10minutes) Finish task 2 on page5 and task 1 on page 12 作業(yè)布置 1.think about how to introduce a company both orally and in written form. 2.Finish task 2 on page12 3.Preview the reading B 主要 參考資料 Teachers’ reference book. Material on web, 課后自我 總結(jié)分析 Unit 1 Organization Teaching steps Pre-reading tasks: Warming -up Task 1 Look at the following logos and give the names of the countries in which the companies are headquartered. Steps: 1)Ss read Warming –up task 1 2)get Ss to look at the logos 3)go through the pronunciation of any problematic word 4) ask Ss to give the names of the countries and give answers. Germany Japan USA Germany USA France Republic of Korea Finland P. R. China Background information introduction 1. What is a logo? A logo is a graphical element that, together with its logo type, forms a trademark or commercial brand. Typically, a logo’s design is for immediate recognition. The logo is one aspect of a company’s 2. Metro AG, established in 1964, is a diversified retail and wholesale group based in Germany. It is the largest in its home market, and one of the most globalized retail and wholesale corporations. 3. Wal-Mart Stores, Inc., founded in 1962, is an American public corporation that runs a chain of large, discount department stores. It is the world’s largest public corporation by revenue, according to the “2008 Fortune Global 500”. Carrefour SA is a French international hypermarket chain, with a global network of outlets. It is the second largest retail group in the world in terms of revenue after Wal-Mart. Samsung Group is the largest company of the Republic of Korea. It is composed of Samsung Electronics, Samsung Heavy Industries and Samsung Engineering & Construction. Lenovo Group Limited is China’s largest and the world’s fourth largest personal computer manufacturer. Lenovo mainly produces desktops, laptops, servers, handheld computers, imaging equipment and mobile phone handsets (聽筒). Nokia Corporation is a Finnish multinational communications corporation. Nokia is focused on wireless and wired telecommunications. It is the world’s largest manufacturer of mobile telephones. Task 2 List at least two companies for each type of the following products. 1) students read warming up task 2 2) ask Ss to brainstorm as many countries as possible 3) invite students to present their answers and add some more companies if necessary Television set : TCL, Sony, Panasonic, Philips… Computer: Lenovo, Apple, IBM, Sony… Sportswear: Li-Ning, Adidas, Nike, Reebok… While-reading tasks: 1)skim the text of the Reading A and then finish Exe task 1 . 2)the study of Reading A Google by explaining new words ,language points to students 1.relevant a. closely connected with the subject you are discussing or the situation you are thinking about 相關(guān)聯(lián)的，有關(guān)的 irrelevant(反義詞) （短語）be relevant to sth 與…相關(guān) e.g. Can you tell us what work experience you have that is relevant to this position? Nobody believes that college English is never relvevant to his future career. 2. achieve v. to succeed in reaching a particular goal or standard by making an effort for a long time 實現(xiàn)，取得（n）achievement , (短語) achieve success(取得成功), achieve one’s ambition（實現(xiàn)抱負） e.g. Li Na achieved her ambition by winning the championship in French Open China has achieved the goal of GDP growth rate of no lower than 8%.. 3.appear to be/do to give the impression of being or doing something 似乎/好像… e.g. She appeared to be in her late thirties. They appeared not to know what was happening 4.Fuel to make something stronger; to supply something with material that can be burnt to produce heat or power 給…加燃料，激起 e.g. His ironical words fueled her hatred for him. The stored coal could fuel the all the rooms for a whole winter. 5.go public of a company) to start selling shares on the Stock Exchange首次公開上市 e.g. This company is among the first ones that went public in China. 6.Instant a. happening immediately; (of food) that can be made quickly and easily 立即，頃刻間 e.g.He took an instant liking for her. Instant coffee/noodles速溶咖啡/泡面 7.Acquire v. to gain possession of; to gain something by one’s own efforts, ability or behavior 獲得，習得 (n)acquisition e.g. His character acquired him a good name She has acquired English in an English-speaking country. 8.Feature n. something important, interesting or typical of a place or thing 特點，特色 E.g. The Hainan islands chief feature is its beauty and warmth. v. to include a particular person or thing as a special feature e.g. The bullet train is introduced to feature high speed and safety. 9.In addition to: as well as; besides 除…之外 e.g. In addition to major knowledge , college students are supposed to acquire skills of socializing. In addition to English, some college student have to study Japanese. 10.tend to to be likely to do something or to happen in a particular way because this is what often or usually happens 傾向于，往往 e.g. In face a slower pace of world-wide economic recovery, many investors tend to panic that second economic crisis may occur. Women tend to live longer than men in general. 11.stay away from not to go near a particular person or place 遠離，保持距離 ｅ.g. The doctor advised him to stay away from fattening foods. In stormy weather, stay away from the trees . 12.Typical a. having the usual qualities or features of a particular group or thing.典型的,獨有的 e.g. Golden-silk jujube is typical of Cangzhou. This advertisement is a typical example of their marketing strategy. 13.excel (at/in) v. to be very good at doing something 勝過，擅長 adj excellent e.g. Japanese excel in judo just as Chinese in table-tennis She has always excelled at foreign languages 14.in terms of from the point of view of; with regard to; concerning 關(guān)于，談及，就..而言 e.g.China has become the second economy in terms of GDP. It is incorrect that one thinks of everything in terms of money 15.the brain child (of somebody) an idea or invention of one person or a small group of people某人的發(fā)明或想法 e.g. The Bird Nest is the brain-child of some people 16. serve as to be suitable for a particular use 充當，擔任，起作用 e.g. To serve as a substitute 用做替代品To serve as an instructor. 教課擔任教師工作 carefully study the text again post- reading finish the task 2 and task 1 and 2 in Language lab section assignment : Ss think about how to introduce a company both orally and in written form. Finish task 2 on page12 Preview the text B Supplement background information 谷歌重新獲得在華營業(yè)牌照 lnsy　sina　2010-08-06　 來源：http://www.ebigear.com/news-110-66859.html China today renewed Googles licence to continue operating in the country, the search giant announced today。 搜索行業(yè)巨頭今日宣布，中國更新了谷歌的營業(yè)牌照，允許其在國內(nèi)繼續(xù)經(jīng)營。 The decision secures Googles foothold in the countrys fast-growing internet market despite tensions over censorship。 盡管審查制度方面還有些緊張的勢頭，這項決定讓谷歌在網(wǎng)絡(luò)發(fā)展如此迅速的中國市場站穩(wěn)了腳跟。 The deal had been in doubt because of the dispute between Google and China over hacking of Gmail accounts and censorship of search results。 這筆交易一度被人懷疑，因為在取消Gmail郵箱和對搜索結(jié)果審查的問題上，谷歌和中國方面一直存在爭議。 Google closed its China search engine in March but wanted to keep a website that offers music and other services。 谷歌曾經(jīng)在三月份關(guān)閉了其在中國區(qū)的搜索引擎，但是他們想維持自己的網(wǎng)頁，來提供音樂和其他服務(wù)。 Googles lawyer David Drummond said: We are very pleased that the government has renewed our ICP (internet content provider) licence and we look forward to continuing to provide web search and local products to our users in China。 谷歌首席律師大衛(wèi)德拉蒙德表示：“我們很高興中國政府已經(jīng)更新了我們的ICP(因特網(wǎng)內(nèi)容供應(yīng)商)營業(yè)執(zhí)照，我們期待繼續(xù)在中國為用戶們提供網(wǎng)絡(luò)搜索和本地服務(wù)?！? Users had been automatically redirected to Googles uncensored Hong Kong site, but the company stopped that last week after China warned the move could mean losing its licence。 用戶們已自動轉(zhuǎn)入谷歌香港區(qū)不受審查的網(wǎng)頁，但是，中國警告這一舉動將意味著被取消牌照，公司在上周停止了這一做法。 Googles relations with Beijing have been troubled since the US company said it no longer wanted to cooperate with government internet censorship。 自從美國總部公司表示不再希望與中國政府網(wǎng)絡(luò)監(jiān)管部門合作后，谷歌與中國的關(guān)系一度陷入僵局。 Bavarian Motor Works (BMW) is an independent German automobile manufacturer founded in 1916. BMW is a worldwide manufacturer of high-performance and luxury automobiles and motorcycles. Toyota Motor Corporation, founded in 1937, is a multinational corporation headquartered in Japan, and is currently one of the world’s largest automakers. Ford Motor Company is an American multinational corporation and one of the world’s largest automakers 教 案 第 3 次課 章節(jié)、名稱 Unit 1: ReadingB +Listening &speaking 教學目的 和要求 The students are expected to be able to 1. Master some useful words and structures of Reading B 2. master some basic listening methods 重 點 難 點 Useful words and structure of Reading B and command of self-introduction 教學進程 （含課堂 教學內(nèi)容、 教學方法、 輔助手段、 師生互動、 時間分配） Ⅰ. Leading –in / Warming-up (20 minutes) 1.The teacher checks homework 2.brainstorming students on how to make introduction to a company . 3. introduce some related phrases on sections in a company. Ⅱ. Text (35 minutes) 1. New words. 2. skimming the text and finish task 1 and 2 of this part. Ⅲ. Listening and speaking exercises (45minutes) 1. give some tips on English listening 2. finish tasks from 1 to 5 3. guide students to make a brief self-introduction. 作業(yè)布置 finish task4 and 5 in language lab part 主要 參考資料 Teachers’ reference book. 課后自我 總結(jié)分析 Teaching steps Previewing tasks: brainstorming students on how to make an introduction to a company Reading B Introduce background information 總公司 Head Office分公司 Branch Office營業(yè)部 Business Office人事部 Personnel Department人力資源部 Human Resources Department總務(wù)部 General Affairs Department 財務(wù)部 Finance Department銷售部 Sales Department促銷部 Sales Promotion Department 國際部 International Department出口部 Export Department進口部 Import Department 公共關(guān)系 Public Relations Department廣告部 Advertising Department企劃部 Planning Department產(chǎn)品開發(fā)部 Product Development Department研發(fā)部 Research and Development Department (R&D)秘書室 Secretarial Pool New words study: 1. objective n. goal,aim 目標 e.g. reach an objective實現(xiàn)目標，military objective 軍事目標 2. facility n. equipment e.g.health facility康復設(shè)備 electrical facilities 電力設(shè)備 3. expand V. extend in one or more directions 增大，擴展 n.expansion e.g. expand with heat 熱漲 expand domestic demand 擴大內(nèi)需 4. marketing: selling products 出售 ，營銷 e.g. marketing strategy 營銷策略 marketing idea營銷理念 5. ensure v.make certain of 確保 ，保證 e.g. ensure stable peace 保障穩(wěn)定與和平 Money doesn’t ensure/guarantee happiness 6. promote: v.try to sell 促銷，推銷 n. promotion e.g. promote sales Ask students to skim the Reading B and try to finish task1 and task 2 listening and speaking 1. give some nstructions on how to do a good job in listening tasks 2. ask students to finish task 1-5 while the teacher is playing the tape and then check the answers. If necessary, give students some help and guide during their listening. 3. Then ask students to work in pair to introduce each other with referrence to some useful expresions below Greetings: How do you do? I’ve often heard about you . I’ve heard so much about you. Making introduction: allow me to introduce myself. My name is… I’m from… Ask questions: where were you born? What do you do in your spare time? Did you grow up here? Why did you choose this major? Ending: Nice talking to you. It’s so nice to finally meet you. Nice to meet you, too. It’s a pleasure to meet you. Assignment : language lab task 4-5 教 案 第 4 次課 章節(jié)、名稱 Unit 1: Writing+ language lab + mini -project discussion 教學目的 和要求 The students are expected to be able to 1.master the format of an English envelope 2. master the basic sentence patterns grammatically 重 點 難 點 Writing an envelope 教學進程 （含課堂 教學內(nèi)容、 教學方法、 輔助手段、 師生互動、 時間分配） Ⅰ. Writing (30 minutes) Ⅱ.Grammar revision (25minutes) Ⅲ.revision of whole unit (15 minutes) Ⅳ. Discussion of mini-project (30minutes) 1. divide students into groups 2. refer to business know-how and Reading B to list some outlines 作業(yè)布置 Mini –project : make a detailed introduction to a company either to present it orally with the help blackboard or computer . 主要 參考資料 Teachers’ reference book. 課后自我 總結(jié)分析 Checking assignment Writing: how to fill in the envelope 1)Introduce in detail the typical positions of items in an english envelope after asking students to finish task 1 instructions :Your name and address should go on the upper part of the front of the envelope (although some people put it on the flap of the back of the envelope); the name and address to the person you are writing too should go in the center of the envelope (also the zip code, but if you dont have it, it will still get to the person.) Be sure to put that stamp on it! 2)ask students to finish task 2 and task 3 with the help of the teacher. 3)ask students to write an envelope for your letter to Tom Jones, who works for Green Technologies as sales manager. The company is in New York, at No .135 on west 20th street. The zip code is 10011 Answer for reference: stamp Luo Bin 31 Sichuan Road Beijing 100035 PR.China Tom Jones Sales Manager Green Technologies 135W20th St. New York 10011 USA grammar revision asks Ss to form pairs and ask each other questions based on Page. 15 using the structure . Basic Sentence Patterns T may offer the following model: S+Vi Times flies. Birds sing beautifully. They went on holiday Shell go swimming. S+Vt+O We like English She wants to help him. I dont know what to do. I think he is right. S+Lv+P The compass is mine. The secretary is efficient. The power is off. He looks in good health. He gets excited. S+Vt+Io+Do I sent him a fax I bought a book for Marry? Ask students to finish the tasks in self-study room Mini project Divide students into groups. Ask student to have an oral discussion about an brief introduction to a company with referrence to the “business know-how” and text in Reading B, telling them a complete introduction should include name, logo, profile, management, products/services, etc.. After discussion , leave them an assignment for making a written introduction by a whole group. Students should present the introduction to their company in class with the help of blackboard or computer next time. Cultural background – Making a Company Introduction: A company introduction usually contains the following information: ● History; ● Number of employees; ● Management structure & company culture; ● Products or services. Unit Two Office I. Reading A 1. Warming-up ①Task: Ask Ss to read Mr. Thomson’s schedule for Tuesday. Then write their schedules for today. Objective: Ss can organize their activities in one day and make a time schedule. Steps : 1> Ss read Warming-up Task. 2> Go through Mr. Thomson’s schedule with Ss 3> Allow three mins for Ss to do the task. 4> Ask some Ss to present their work. ②Task: Ask Ss to answer the following questions in group. Table 1 What are duties for a typical secretary? √Handling correspondence √Managing a filing system √Keeping track of schedules Operating and maintaining office equipment √Dealing with phone calls Handling orders, budgeting or bookkeeping Managing training or other personnel work Table 2 Which skills are required in a good secretary? √Being skillful in managing time Understanding staff needs and solving their problems Handling customers’ complaints effectively √Being good at interpersonal relations √Being able to settle office chaos √Being skillful in handling paperwork Knowing how to deal with other companies 2. Language points Paragraph 1 A variety of: a lot of things of the same type that are different from each other in some way E.g. The girls come from a variety of different backgrounds. Reflect: v. to show or bw a sign of a particular situation or feeling e.g. The low value of the dollar reflects growing concern about the us economy. Paragraph 2 Depend on: be decided by e. g The price depends on the quality. It depends (on) whether you want to do it or not. Minimum: n. the smallest amount of something or number of things that is possible or necessary e.g lLooking after a cat costs a minimum of$2000a year. handle: v .to do the things that are necessary to complete a job. e.g Computers can handle huge amounts of data. My secretary will handle all the details. Keep track of: to pay attention to someone or something so that you know what is happening to them e.g It’s difficult to keep track of all the new discoveries in medicine. Operate: v. to use and control a machine or equipment; to run e.g Mary was experienced in operating the computers. The company operates five factories. Appropriate: adj. correct or suitable for a particular time, situation or purpose e.g I didn’t feel that this was an appropriate tine to mention the subject of money. Deal with : to take the necessary action, especially in order to solve a problem e.g They should deal properly and fairly with any complaint. Paragraph 3 Efficient: adj. working well and effectively without wasting money or energy e.g. All staff think Maria is a very efficient secretary. Anticipate: v. to expect that something wall happen and be ready for it e.g. It is anticipated that next year the workers, wage will increase. Confidential: adj. spoken or written in secret and intended to be kept secret e.g. Doctors are required to keep patients, records completely confidential. Paragraph 4 Prospect. a person ,job ,plan, etc, that has good chance of success in the future; a possibility that something you hope for will happen e.g. The manager held out bright prospects for me if I would accept of his recovery. Individual. n. one person, considered separately from the rest of the group or society e.g. It is important to know that the virus can be passed from individual. adj. considered separately from other people or things in the same group e.g. Each individual leaf on the tree is different . pursue: v. to continue doing an activity or trying to achieve something over a long period of time e.g