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Developing an ad campaign,Project,,Main idea of each paragraph,Para. 1 Para. 2 Para. 3 Para. 4,the definition of an ad campaign,What a target audience is and how to determine the target audience,what the ad campaign says,how to reach the target audience,what,how,forms of media,,topic, campaign goal, logo, slogan…,,,Reading comprehension,1.What do you know about an ad campaign? 2.What is important when you are planning an ad campaign? 3.What should you advertising campaign be based on?,1 What do you know about an ad campaign?,An ad campaign is an organized programme of advertisements using various types of ads to reach a particular audience.,,Reading comprehension,3 What should you advertising campaign be based on?,Mainly on the target audience and the media that reachers that particular group test.,2 What is important when you are planning an ad campaign?,It is important to try to appeal to the way the audience will react.,,ampaign,im,esearch,reate,essage,Detailed information,ampaign,nformation,ppeal,eact,ays,cross,pproach,each,Language points,Unlike a single advertisement, an ad campaign is an organized programme of advertisements using various kinds of ads to reach a particular audience. 有別于一則具體的廣告, 廣告宣傳活動是一個有組織的廣告計劃, 用各種不同的廣告形式以到達(dá)特定的目標(biāo)受眾。,unlike,prep./ adj. 不像, 不同于,與……有別,她不同于她家里的其他成員。 She's unlike the rest of her family. 她不像她媽媽；她很高，而她媽媽很矮。 She is unlike her mother; she is tall while her mother is very short. 作為一對雙胞胎,他們完全不象。 As twins, they are completely unlike.,determine v. 決定, 確定, 使下定決心 The size of your feet determines the size of your shoes. 你兩足的大小決定了你鞋的大小。 他決定那晚不走太遠(yuǎn)。 He determined not to go far that night. They determined on/upon an early start. 他們決定早些出發(fā)。,determine,be determined to do sth. 決心做某事 I’m determined to do better than Jack. We are determined not to adopt his suggestion.,,,determination,你有沒有決定去哪兒? Have you determined where to go? He has determined that nothing will prevent him. 他已決定不顧一切的阻礙。,(2010） John was dismissed last week because of his ______ attitude towards his job. A. informal B. casual C. determined D. earnest,高考鏈接,v. 1) 有感染力；有吸引力;使(某人)感興趣 This music is too old-fashioned to appeal to people any longer. 這首樂曲太過時，不再吸引人了。 2) 懇求, 呼吁 The police appealed to the crowd not to panic. 警察呼吁人群不要恐慌。 向某人懇求幫助 appeal to sb. for help,appeal to,appeal n. 請求, 呼吁;吸引力 make an appeal for sth. (help, food…) 為某事向某人發(fā)出呼吁 The game has lost its appeal. 這種游戲已引不起人們的興趣。,1) react (to sb./sth.) 作出反應(yīng);回應(yīng) The eye reacts to light. 眼睛對光有反應(yīng)。 react positively to a suggestion 對一項建議作出贊成的反應(yīng) 2) ~ against sb./sth. 反對;反抗 The farmers reacted strongly against tax increase. 農(nóng)民強烈反對增稅。,,,,react,▲concerned adj. 擔(dān)心的;煩惱的;憂慮的 1) be concerned with 與某事物有關(guān);涉及某事物 他最近的一篇文章涉及臺灣問題。 His latest article is concerned with Taiwan issues. 2) be concerned for/about 我們都為她的安全擔(dān)憂。 We’re all concerned for her safety.,be concerned with,▲ concern v. 影響;對……有重要性;有關(guān) That doesn’t concern me. 那與我無關(guān)。 ▲ as far as sb./sth. is concerned: 就某人/事而言 對我個人而言,你怎么做都可以。 As far as I’m concerned, you can do what you like.,get sth. across (to sb.) 使某事物被人了解 I spoke slowly, but my meaning still didn’t get across. 我慢慢地講,但我的意思仍不被人理解。 我未能使群眾了解我的笑話。 I failed to get my joke across to the crowd.,v. 走近, 靠近, 接近; 接洽,交涉;著手處理 It is not allowed to approach the forbidden area. 這里是禁區(qū)不許接近。 臺風(fēng)正逼近香港。 A typhoon is now ~ing Hong Kong. When is the best time to ~ my employer about an increase in salary? 何時最適合與我的雇主交涉增加薪水。,approach,n. 走近, 靠近, 接近; 方法;通路 The approach of winter brings cold weather. 冬天快到了,天氣要轉(zhuǎn)冷了。 We can try a new approach to language teaching. 我們可以嘗試語言教學(xué)的一種新方法。 All approaches were blocked. 所有道路都堵塞了。 making approaches to strangers 和陌生人打交道,approach,a With the approach of night, it became colder and colder. b The approach to the city was blocked. c The time is approaching when they will leave for London. d Did he approach you about helping him with his homework?,=with the night falling down 夜幕降臨,=way to 去城里的路,=coming near 時間快到了,=go to 找你,,Identify different meanings of approach,Anti-smoking ad campaign,1 What is the subject of this ad campaign?,Anti-smoking.,2 Why do they build this ad campaign?,Because the problem costs countries a lot of money and causes great damage to the welfare of the people.,3 Who is the target audience for this as campaign?,High-school teenagers.,4 Who is the ad campaign aimed to do?,To discourage young people from smoking.,5 What is the slogan for this campaign?,Smoking kills!,Thank you!,同學(xué)們,來學(xué)校和回家的路上要注意安全,同學(xué)們,來學(xué)校和回家的路上要注意安全,